Shaky Knees: Brand Marketing at Music Festivals

According to ​​Atlanta Business Chronicle, over 70,000 people came to Shaky Knees in 2019. With such large crowds, brand marketers have found experiential ways to promote their brand and bring festival-goers entertainment between sets.  From lounging areas to free sandwiches, brands had [...]

By |2022-05-03T18:17:27-04:00May 6th, 2022|Marketing|

How Companies Leverage TikTok to Promote Their Brand

TikTok has over 1.2 billion monthly users and the average age of users is 16-24. When the app first emerged in the digital space in 2014 under the name Musical.ly, users shared videos of themselves lip syncing to popular music. Then, ByteDance [...]

By |2022-04-08T12:16:02-04:00March 31st, 2022|Marketing, Social Media, TikTok|

How 7 Brands from Different Industries Utilize TikTok

TikTok is one of the fastest-growing social media platforms, gaining 1 billion users last year. As the app keeps growing in popularity, more and more brands are using TikTok to increase awareness of their business.  Why should your business consider promoting itself [...]

By |2022-04-08T12:18:21-04:00March 23rd, 2022|Content Marketing, Marketing, Social Media, TikTok|

3 Simple, Yet Powerful Reasons To Consider Content Marketing For Your Business

Content marketing is the "hidden jewel" in any business that's experiencing success in their online marketing, branding, and customer acquisition efforts via the web. You may or may not even recognize the term content marketing.  The Internet and technology are advancing so [...]

By |2022-04-08T12:17:28-04:00February 8th, 2012|Blog, Business, Content Marketing, Marketing|