Search engine optimization is undoubtedly the best way to gain organic traffic, which accounts for more than half of all web traffic. It’s no wonder why it’s the hottest marketing trend of recent years. Well, with the right services, your website could be benefitting from the same tools. Let’s talk about the benefits of hiring a professional SEO service.
What Do SEO Services Do?
A professional SEO agency is bound to offer a wide variety of services to different clients. Your SEO score involves a lot of moving parts that require a lot of expertise, which makes it too broad of a topic. However, most SEO companies will offer similar services to help improve your ranking among search engines. Here are just a few examples of many.
Website Redesign
Not all SEO services offer website redesign, but it’s important that you look for these services. Even if you are perfectly happy with your website’s format, there are still plenty of services that a professional SEO firm can offer to improve your site.
No matter how well a website is designed, there are always ways to improve page speed, optimize content for mobile users, and improve user experience. All of these have a direct impact on your website’s SEO performance.
Citation Cleanup
Google and other search engines issue citations and penalties to websites for violating their codes of conduct. For example, there is the “panda penalty” for websites that are ranking too highly for producing low-quality content, along with several other penalties.
This happens to every website at some point, but luckily, it can be fixed. A truly professional SEO agency will be able to fix the problems that led to your citations and get them cleared up, allowing your site to rank higher.
Building Backlinks
An SEO company may even be able to help you build backlinks, which are the links from other sites to yours. This can be done through affiliate marketing, creating linkbait, or other means. This is the foundation of your off-page SEO ranking, and it’s one of the biggest challenges to building up an SEO strategy from the ground.
Local SEO
Local SEO services are building up your SEO prospects within a specific area. A local pizza shop has very different SEO needs than Amazon, so the right SEO agency will need to accommodate this.
This will include helping to build the right local backlinks, getting your website listed on local directories, and optimizing your existing web content to rank for local searches. The great news is that when you receive services from a professional SEO company, your competition is a lot less steep at the local level, which means that you will have an easier climb to the top!
Benefits of Professional SEO Services
There is no doubt that any company can benefit from the right SEO services, but you may still be wondering exactly how. Well, here are a few examples!
1. Improve Your Website
SEO and user experience go hand-in-hand in almost every respect. Google’s algorithm is designed to match users with the highest-quality and most user-friendly content that is relevant to their search, so improving your SEO value will only have positive effects on your website.
This helps with building a quality brand, user retention, customer loyalty, and an overall positive experience with users on your site.
2. Saves Time
Learning the ins and outs of SEO takes a lot of time and effort, and developing and implementing a strategy takes even more. By hiring a professional SEO company, you will be able to focus more on operating your business and implementing the parts of your marketing strategy that you are good at.
3. Saves Money
If you’re relying on bringing in traffic from ad campaigns and other paid marketing efforts, then you will absolutely save money with a comprehensive SEO strategy. SEO may cost a little more upfront, but it will save you money in the long run, and gain more valuable, organic traffic.
Not only that, but the increase in user experience will only help your conversion rates on your ad campaigns. Improving your landing pages and your overall site could save you a fortune on PPC campaigns.
4. Industry Knowledge
Having the right industry knowledge allows SEO companies to give you the best, up-to-date information regarding your industry, current trends, and best practices. This only saves you and your company time and money and only increases efficiency.
SEO is an ongoing and ever-growing industry that requires extensive research and proper execution over time. Knowledge from 2015 won’t be as beneficial as current knowledge. Because of this, you should be hesitant of a company that is offering you “a thousand quality backlinks for $100” or “rank at the top in 2 weeks”. That isn’t a professional SEO firm, that is a genie.
5. The Benefits Last
Every benefit that is listed here has an additional benefit; that they don’t just go away when your budget runs out like a PPC ad campaign. Showing up on the top page of a Google search, especially in the top 3, can literally be enough to keep an entire business afloat, all on its own.
Assuming that you don’t do anything to tank your score, that you keep up with periodic updates, and continue to publish quality content, the benefits of a well-executed SEO strategy will last for years to come. This is just another way that SEO services save you money, as it’s just one initial expense with some minor follow-up over time.
Build Your SEO Value Today!
Now that you know what professional SEO services can do for you, the sooner that you take on the right services, the sooner you will see results. SEO is a marathon, not a sprint, so make sure that the company is offering you a realistic timeline with realistic results that could last for years to come! Stay up to date with our latest SEO news and feel free to contact us with any questions!
