Local SEO Tips, News, & Information

Get the latest local SEO news, tips, tools, and tactics right here from Bipper Media. If you’ve been struggling with gaining traction for your local business in Google Maps search results, hopefully you’ll find the local SEO tips and articles below helpful. We’ve helped hundreds of businesses get top Google local rankings in the most competitive markets in the U.S.

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How To Reach Local Customers in Multiple Cities & Hyper Local Markets

Get your business found in multiple cities The process of getting found in Google search within the city where your have a business address is called local SEO. With the right local SEO strategy in place, customers in your market will find you in [...]

2018-01-17T11:51:27-05:00

Voice Search SEO – Guide To Voice Search for Websites (2018)

Voice SEO, Schema, & Asking your phone Voice search, structured data, & artificial intelligence (AI) is the future, and the future is now. ** Update: June 10th, 2018 -- We've added a new section called The 3 Steps to Optimize Your Website for [...]

2018-07-11T22:53:43-04:00

Increase Local Search Traffic With Long Tail Keyword Phrases

Local Long Tail Keyword Phrases We saw an interesting thing happen with one of our long standing local SEO clients. Since building a strong foundation of location authority with local pages for this client, they've been ranking well for their targeted keyword phrases [...]

2018-01-17T11:52:13-05:00

Vertical Directories & Local SEO: How To Connect To Your Best Customers in Google Local Search Results

Google search results are designed to find the best content for any given query.  If someone searches a broad phrase such as dentist, they will get a mix of general search results based on dentists in their geographic market.  But when a more granular search [...]

2018-01-17T11:52:13-05:00

Improve Google Local Rankings: 3 Factors That Influence Your Presence

Improve Google Local Rankings Google local rankings are a primary revenue source for small and local business, and also for big brands with a local presence.   There are over 4,000 Wal-Mart stores in the U.S., each one servicing a local customer and [...]

2018-01-17T11:52:13-05:00

SEO en Español – How to Reach the Hispanic Market in Google Search

One of the most overlooked SEO strategies in Google search is SEO en Español.   With just over 17% of the population in the U.S., the hispanic latino market represents a substantial opportunity for businesses to reach new customers who are actively searching in [...]

2018-01-17T11:52:14-05:00

What is Location Authority?

Location Authority - The Power to Rank in Local Search Results Listen to our podcast episodes on Location Authority Episode from:  August 2nd, 2019 Episode from:  June 12th, 2018 Location Authority What Is Location Authority Location Authority is the power [...]

2019-08-17T20:03:20-04:00

Law Firm Website SSL Security Alert: Starting October, Google To Show NOT SECURE Warnings

Law Firm Websites Should Upgrade to SSL Security Now! Starting October 2017, Google just announced they will start forcing SSL (website secured browsing) on all websites that have forms. Here's the notification that Google released about an hour ago: Chrome (version 62) will [...]

2018-01-17T11:52:14-05:00

Law Firm Directory SEO: Get NOLO Free With Subscription to Martindale / Lawyers.com

Law Firm Directory SEO Strategy Last week, as we were building backlink and citation resources for one of our law firm clients, we made an interesting discovery regarding NOLO, which is one of 11 specific resources we leverage for all of our legal [...]

2018-01-17T11:52:14-05:00

Snapchat For Lawyers – How To Advertise Your Law Firm With Snapchat Geofilters

Snapchat for Lawyers Snapchat is one of the most exciting and fastest growing social networks in existence. And it can be a powerful way for lawyers to connect with the younger generation (think Millennials) directly within their local metro areas and demographic markets. Millennials [...]

2018-01-17T11:52:15-05:00

Local SEO Reporting: GMB Bulk Reporting Tool, Google My Business Insights

GMB Insights Reporting Tool for Single and Multi-Location Listings How to sign in to your GMB reporting dashboard: If you don't your GMB reporting dashboard yet, send us a request here: https://bippermedia.com/contact-us/ Bulk GMB Reporting Tool   Bulk GMB reporting is when you [...]

2020-12-10T16:04:49-05:00

Local Business SEO: Growing Your Business In Surrounding Cities

There's a fundamental problem with local business SEO! That is, the challenge of growing your business and reaching new customers in surrounding cities and in multiple metro areas. Traditional local SEO allows you to verify your Google My Business location (i.e. Google Maps listing) in [...]

2018-01-17T11:52:15-05:00

City Pages SEO – Local SEO for Multiple Surrounding Cities

City Pages SEO for Service Area Businesses City Pages SEO Strategy In this guide, you'll learn everything you need to know about the power of City Pages SEO.  This article is an ongoing work in progress and we update the content on a [...]

2020-12-09T16:59:53-05:00

Local SEO Citations – Unlock The Power of Google Maps Rankings

View Citation Packages / Start Dominating Google Maps! VIEW PACKAGES & PRICING What Are Google Map Citations? A Google Map citation is data about your business location that's published across the web consisting of your business name, street address, city, [...]

2021-01-27T17:08:17-05:00

How We Increased This Law Firm’s Website Traffic from Google by 70.67% [City Pages Tutorial]

City pages can be a powerful way to connect with new clients in surrounding cities. In fact, over the last 5 months we've increased one of our law firm client's search traffic to their website by over 70% through the use of city pages. The [...]

2018-01-17T11:52:16-05:00

Should I Renew My Expiring Domain Names, And Would They Offer Any SEO Value?

Many website owners struggle with issue of expiring domain names.  The most common question is whether or not you should renew it or just let it expire.  But if you do renew it, is there anything you can do with the domain name [...]

2018-01-17T11:52:16-05:00

Domain Authority for Law Firm Websites: The “Secret Sauce” To Higher Rankings in Google

Top Rankings for Law Firm Websites Want better rankings in Google and more traffic for your law firm website? Of course you do! But one thing I hear all the time from clients is how frustrating it is for lawyers to see [...]

2018-03-05T20:08:08-05:00

How local SEO gave this criminal defense lawyer a monopoly in Google search

It’s a powerful thing when a business earns enough authority in Google local search to become the "featured business" for their most valuable keyword phrase. When a business reaches the featured spot, Google removes all other local search results, which means the featured [...]

2018-01-17T11:52:17-05:00

How to rank #1 in Google local search when located outside the center of a city?

Center (or Centroid) of metro Atlanta Rank #1 in Google local in surrounding cities One the biggest challenges in local SEO is how your business can compete in a large city if you are located outside the center of that major [...]

2018-03-21T06:39:02-04:00

Website City Pages: How Local Business Gets Found in Google Search in Surrounding Cities

Creating City Pages To Rank for City + Service Keyword Phrases #1 ranked city page for keyword phrase "ac repair in atlanta" If you own a business in the suburbs of a large metro area, you might be frustrated because you wish your website ranked in [...]

2018-01-24T10:06:50-05:00

3 Local SEO Tips For Plumbers To Get Higher Rankings in Google Maps

Implementing effective local SEO For plumbers comes with its own unique set of challenges and circumstances.  First, there's a strong sense of urgency from customer demand because, quite frankly, people do not think to call a plumber unless there's an emergency.  And second, when [...]

2018-01-17T11:52:21-05:00

Should I Focus on Organic SEO Or Local SEO For My Business?

Well, it depends... If your customer base is defined by a geographic region or metro area, then local SEO will be key to increasing phone calls, driving more foot traffic, and converting local leads into customers. If your customer base exceeds a specific [...]

2018-01-17T11:52:26-05:00

How To Get Letter A Google Maps Rankings for Small & Local Business

Getting Letter A Google Maps rankings is quickly becoming the #1 objective for local and small businesses.  And rightly so...  according to recent studies on local search behavior, nearly 60% of all searches have local business intent, and 78% of local searches resulted in [...]

2018-01-17T11:52:27-05:00

What Are Google Maps Citations for Local SEO

Google Map Citations for Local SEO Google Map Citations are instances of your business name, address, and phone number (NAP) that are published on external websites and directories.  Search engines use citations to determine the accuracy and relevance of your business information. image by: Moz [...]

2018-01-17T11:52:28-05:00

What Is Local SEO And How To Get Top Local Search Rankings?

Local SEO is the process of enhancing your Google business page for higher rankings in local search results.  Nearly 60% of all searches have local intent, and recent studies show that 78% of local searches resulted in off line purchases. This data underscores the relevance of [...]

2018-01-17T11:52:28-05:00

2016 Local SEO Power Tips To Dominate Google Local Search

I'm a firm believer in the 80/20 rule!  This is especially true when it comes to local SEO for dominating Google local search.  The 80/20 rule implies a small segment of activities can deliver the overwhelming majority of results.  This is also sometimes referred to [...]

2018-01-17T11:52:28-05:00

Content Marketing For Small Business Local SEO Success

Content Marketing For Small Business Content marketing has a colorful history.  I love the infographic from the Content Marketing Institute that illustrates how back in 4200 b.c., we find perhaps the first sign of content marketing in writing on cave walls.  These writings [...]

2018-01-17T11:52:29-05:00

Local SEO For Restaurants – How To Win In Local Search & Social Media

Local SEO For Restaurants - How To Dominate the Search Results in Google & Facebook Local SEO is the act of building brand authority and relevance for your restaurant on the web.  Local SEO for restaurants is about getting your business found in the top [...]

2018-01-17T11:52:29-05:00

How News Article Marketing Grew Website Traffic by 226.5% from Social Media

One of our clients is a personal injury law firm that specializes in brain injury cases.  I mention this particular client because they operate in a very niche market, and it helps to illustrate the news article marketing strategy discussed below. We just completed another full month [...]

2020-05-28T17:06:48-04:00

Why Local SEO Is The #1 Focus For Most Small Businesses

When it comes to online marketing, there's a myriad of options for the small business to chose from.  You have pay per click marketing which includes the likes of Google Adwords, Facebook, Twitter ads, and now even Instagram and Pinterest ads.  And then [...]

2018-01-17T11:52:30-05:00