Statistics show that there are more than 108,843 dentists currently practicing in the US. This shows how highly in-demand dentists are and how competitive the field is.
If you want to set your office apart, you have to have SEO for dentists. This is a very important part of marketing that many offices failed to utilize.
SEO stands for search engine optimization for businesses. This is where you create an SEO-friendly online reputation to gain more traffic and clients.
Keep reading to find out how to use SEO for dentists to gain more clients.
Have an Engaging Website
The first thing you need to focus on is SEO for your website. Every dental office should have a website that is clean and professional.
Most people now look online when they need it to go to the dentist. This helps them sort through their local options to find the office that suits their needs.
This is going to be the first impression that potential clients get about your office. That is why it is so important to have a website that is responsive and engaging.
It should be a secure website that protects clients’ information. It should upload quickly and have all the important pages about your dental practice.
This would include an about, contact, and services page. There are many other pages you can add to increase the value of your website.
SEO should be utilized throughout your website in the form of keywords. You also want to make sure the website is easy to navigate so potential clients don’t get frustrated and leave.
SEO for dentists usually includes SEO content as well. It is no longer enough to simply have a website available for potential clients to visit.
You also need to have a focus on SEO content creation for your website. This usually comes in the form of a blog where blog posts are regularly uploaded.
This is very important for dental practices as it creates more client trust. People will be more likely to create an appointment if they feel that you are an expert in your field.
Content is also a generous way of providing free information for your community. People appreciate this and will seek you out when they need dental help.
There are many SEO content ideas that you can take advantage of. Many of these articles can focus on answering a question or providing information that people are looking for.
Dental SEO also focuses strongly on using online reviews. Every business will usually accumulate online reviews from clients over time.
These reviews are usually going to be available on your Google business page. But these can also be put to good use on your website for people looking at your practice.
You can take positive reviews and have them listed on your website. This is a great way to gain trust and showcase your best qualities.
You can also ask clients to leave a review about their visit to the office. A lot of clients have a positive opinion but don’t remember to leave a review online.
Some practices encourage online reviews by giving out small prizes or goodie bags. This will increase your online SEO as more people engage with your business.
Use Local Keywords
A very important part of SEO is focusing on keywords. These are phrases that people are looking up when trying to find a dental office to visit.
For instance, someone may look up dental offices near me when they need a new dentist. This is the kind of keyword you want to use on your website and blog.
You will need to do keyword research to find the most high-impact keywords. But you need to put a stronger focus on local keywords since these are the clients you are trying to get.
Even if a keyword about New York is a top performer, it won’t do you any good if you are in Florida. You need to cater your SEO strategy to the clients you are trying to attract.
Get on Social Media
Something that many dental offices avoid is social media. The problem is that social media is one of the best marketing tools that are completely free.
More and more businesses are starting to understand how useful these platforms are. They are free and provide an abundance of potential clients that are right at your fingertips.
You should have several social media platforms for your business that potential clients can find. This could be platforms like Instagram, Twitter, or TikTok.
You can post special deals or information on social media platforms. These are also great places to let people know about your blog and the content that you share there.
You can also get more local engagement on platforms like these, where many people hang out.
Hire SEO Help
Using search engine optimization can feel very overwhelming. When you are running a dental practice, you probably already have your hands full with other jobs.
That is why it can be helpful to hire an SEO company to help you with this. Companies like Bipper Media do just that by running your SEO for you.
Help like this allows you to focus on what you do best while still having SEO online. This company can do local SEO, manage your blog, and update your website.
This ensures that you will get results when you put a stronger focus on SEO.
SEO for Dentists
Dentists have to branch out into SEO if they want to stand out in this competitive field. That is why SEO for dentists is now a necessity when it comes to marketing your practice.
If you want to grow your clientele and have a more productive year, this is something you need to do. SEO puts your business out there and attracts different groups of clients.
Are you interested in growing your online presence with SEO? Contact us today at Bipper Media to schedule an SEO strategy phone call.