A Guide to Local SEO For Healthcare Companies


Local Seo February 26 2024

Over 50% of all website traffic comes from an organic search using Google or another search engine. If you’re not using search engine optimization (SEO), your healthcare business might not appear for relevant searches. With local SEO, you can appear when patients search for your business online.

Then, you can attract more patients to your practice. You could set your healthcare business up for long-term growth and success as a result.

Not sure where to start when building your healthcare SEO strategy? Here are six tips that can help! Optimize your website to take the lead with these tips today.

1. Optimize Your GMB Listing

First, make sure to claim and optimize your Google My Business (GMB) listing. Your GMB listing can help more locals find your healthcare business online.

Make sure the information you use is accurate. Upload fresh photos and posts to your listing, too.

If any details like your address or phone number change, update your GMB listing right away.

Is your healthcare business listed on any healthcare directories or other online websites? Make sure your name, address, and phone number (NAP) are accurate.

Updating your listings on other directories can help people find your healthcare business. It can boost your local SEO rankings, too!

Ask your patients to post their reviews on your GMB listing. Happy reviews can build your credibility.

Then, use a plugin to share their reviews on your website. Positive reviews can signal to Google that people love your healthcare business.

2. Create Location Pages

Nearly 50% of all searches on Google are seeking local information. About 97% of people search online to find local businesses, too. Creating location pages on your website could help these users find your healthcare business.

Create a location page for each office location you own. Then, use choose a location-based keyword for each page. The focus keyword should appear in the:

  • URL
  • Page title
  • Header
  • Opening and closing paragraphs
  • Image alt text
  • Meta description
  • Image title
  • Body text

Don’t stuff your content with a single keyword. Instead, use secondary keywords throughout your content.

Embed a map on your pages, too. These local SEO tips could help your location pages appear for more searches.

3. Consider Local Interests

Keep up-to-date with the keywords people are using to find your healthcare business. Then, use your keyword research to create fresh content for your website.

Focus on long-tail keywords that include location words and phrases.

Maintain your content creation strategy to continue appearing for a range of local searches.

Otherwise, make sure to use a geographic schema on your website. Schema markup can help you appear in front of more locals.

4. Develop a Link-Building Strategy

Quality backlink building is essential to any SEO strategy. Try guest blogging on other websites relevant to the healthcare industry. You might want to consider working with an influencer, such as a doctor, too.

Don’t forget internal links as well. Internal links can send readers to other pages on your website.

Your clickthrough rate will improve, which can boost your local SEO ranking.

As you start creating content, share it on social media. Add social sharing buttons to your website, too. You can gain referral traffic from social media, which might boost your rankings further.

5. Improve the User Experience

As you start using these local SEO tips, don’t neglect your website. If your website is old, outdated, or slow, it could hurt your SEO ranking. Instead, update your website with the visitor’s user experience (UX) in mind.

Google looks for websites that offer users a positive, easy experience. Visitors should find what they’re looking for on your site with ease. If they struggle to navigate your content, they’ll leave.

Your bounce rate will rise as a result. A high bounce rate can cause your local SEO ranking to drop.

Potential patients could struggle to find your healthcare business as a result.

Instead, update your website with the latest UX design trends in mind. For example, you can:

  • Speed up your page load times
  • Improve the navigation
  • Add eye-catching call to action buttons
  • Improve readability (using headers, shorter sentences, etc.)
  • Getting mobile optimized
  • Following Google’s Web Page Vitals

Google uses mobile-first indexing to determine rankings. It will look at the mobile version of your website first. Make sure your site is mobile-optimized to give your local SEO ranking a boost.

6. Keep Up With Algorithm Changes

Google’s search engine algorithm changes constantly throughout the year. As the algorithm changes, new SEO trends develop as well. Keeping up-to-date with the latest changes and trends can give your healthcare SEO strategy an advantage.

For example, featured snippets and voice search are becoming more popular.

Featured snippets are pieces of content that appear at the very top of a Google search engine results page. These snippets can appear as bulleted lists, paragraphs, and other formats.

If you want to appear for featured snippets, format your content with a specific snippet in mind. For example, you can create a bulleted list at the top of a post that summarizes the content. Then, you can go into more detail throughout the post.

People are using voice assistants like Alexa, Siri, and Google to get answers to their questions, too.

First, make sure to keep your keyword research up-to-date. Consider the long-tail keywords people are using. They’re usually posed as questions.

Then, give people a quick answer to their question at the top of a post. That answer could appear as a voice search result.

Then, go into more depth throughout the remainder of the post.

Follow the latest local SEO trends to give your ranking a boost.

Optimized to Take the Lead: 6 Tips for Boosting Your Local SEO

Don’t let your ranking on search engine results pages drop. Otherwise, you could struggle to reach local patients who need your help. Instead, start using these six easy local SEO tips.

With these tips, you can reach more patients, boost brand awareness, and set your healthcare business up for success.

Ready to give your ranking a boost? We’re here to help.

Contact us today to schedule your free SEO strategy session.

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