There are approximately 33 million small businesses in the United States today, highlighting the competition that exists across every type of industry and market. In order for small businesses to be able to stand out from the competition and build awareness and trust among the public, it is essential that they practice excellent SEO.
SEO stands for search engine optimization and involves a host of different practices, with the aim of improving visibility and ranking on search engines such as Google. A key element of SEO is local backlinks.
In this blog post, your expert team at Bipper Media will highlight everything you need to know about local backlinks and share 5 practical tips to secure local backlinks from high-authority sites. Let’s get started with this guide to backlinks for local SEO.
What Are Backlinks?
To put it very simply, backlines refer to links on one website that point to another website. They are also referred to as external or inbound links. Search engines like Google and Bing regard backlinks as votes of confidence and help your website to rank higher.
This is especially true if your backlinks are from high-authority and trusted sites. Essentially, a backlink shows that one website vouches for another when it links to it.
They are a good indicator of how popular a website is with users. As noted above, implementing and managing backlinks is an important element of an effective SEO strategy.
Why Are They So Important for SEO?
There are a number of benefits to securing local backlinks from high-authority sites. For one, they help to improve rankings. Google and other search engines regard backlinks as an important signal for ranking content.
As noted above, external links are seen as votes of popularity for a webpage or a website as a whole. On search engine results pages, there is a close link between higher rankings and websites with many quality backlinks.
Note that there is a big difference between a smaller number of backlinks from high-authority sites and many backlinks from low-quality websites.
Another benefit of backlinks is that it allows Google and other search engines to find a website’s content more easily. They also send referral traffic to your website, which comes with a number of benefits. These include an introduction to new audiences, increased brand recognition, and opportunities for new qualified leads.
Ways to Secure Local Backlinks
Now that we better understand what backlinks are, let’s highlight effective ways to secure quality backlinks to your website.
1. Create Quality Content
When you create quality and informative content, it stands to reason that people will naturally want to link to it. Content that is engaging, thoughtful, full of well-researched information, and even humorous makes it more likely that other websites will link to it.
In addition to this, it’s important to make sure that your content is also properly optimized for search engines. That makes it easier for other people, for example those researching while writing their own content, to find it during an online search.
Some recommended SEO practices to follow when writing website content include:
- Performing keyword research
- Focusing on readability with short sentences and paragraphs
- Including keywords in headings, the H1, and in the body of the text
- Links to related pages on your own website
This way, your quality content is more likely to be found—and linked to—by high-authority sites.
2. Respond to Journalists’ Requests
Another great way to link build is to respond to journalists’ requests using the Help a Reporter Out (HARO) website. HARO, as the name suggests, connects journalists with sources. In a way, you can think of HARO as being like Tinder for public relations!
Effectively, journalists (and bloggers) are able to submit requests for sources. When you see a source request that is relevant to your business’s industry, respond with a pitch email. If a journalist ends up using your content as a source in their work, there is a strong chance that they will also provide a link, which benefits your business.
3. Write Guest Posts
Writing guest posts is another effective way to secure local backlinks that benefit your business. We recommend that you be strategic here and partner with the right kinds of businesses.
For example, if your business sells cars, it won’t be worth your time and effort to write a guest post for a website that sells something completely different, such as clothing items.
We recommend that you find a website that is relevant to your business’s niche and ensure posts are about unique topics. Also, avoid sending the same guest post to different websites.
4. Pitch to the Press
This step is quite similar to the above one on writing guest posts. Here, you publish research on a topic within your business’s niche and pitch the content to the press.
Again, this is an effective way to promote your business and website through a respected website/media organization. Pitching content to local press is especially beneficial when it comes to securing local backlinks that directly benefit your website’s local SEO.
5. Analyze Competitors’ Backlink Profiles
One other option when it comes to securing backlinks is to start off by analyzing your competitors’ backlink profiles. Doing so allows you to target backlinks that they have already earned.
Then, you can create content that is better than your competitor’s content and pitch it to website owners. They may then use your content instead of your competitor’s.
Securing Local Backlinks From High-Authority Sites
The bottom line is that local backlinks play an important role in search engine optimization. If you are a small business in the United States, it’s important to have a strong SEO game in order to stand out ahead of competitors. The importance of digital marketing today cannot be overestimated, given that 93% of American adults use the internet in 2023.
If you would like to learn more about how to secure the best backlinks for local SEO, don’t hesitate to speak to our expert team. Our goal is to ensure your business is found first in Google searches, helping it to drive brand awareness, visibility, and growth.