Think bad backlinks can still get you high rankings in today’s online world? If so, think again because the only way to boost your website’s visibility with external links is by getting shout-outs from other authoritative URLs.
One of the best ways to do just that is with high-quality guest posting services. Guest posts are articles your business writes for other authoritative blogs in your industry, adjacent niches, or your local market.
Guest posts can benefit your business, but there are also advantages for the website host. This symbiotic relationship makes it easier to start using this business marketing strategy now.
But what are the benefits of writing guest blog posts? And what exactly does creating one of these articles entail? We will answer these questions and many more in this guide, so keep reading to find out.
What Is Guest Posting?
Guest posting is writing an original article and submitting it to another company’s blog. Also known as guest blogging, many businesses offer the opportunity for you to share your expertise in exchange for a backlink.
The most common guest posting strategy is to reach out to companies and businesses in your niche or industry. Local SEO can also benefit from backlinks from authoritative businesses in your area.
There are many goals of guest posting, including:
- Getting more traffic to your business website
- Improving your domain authority (DA)
- Looking more credible
- Boosting brand awareness
- Building your network
Ultimately, guest post campaigns aim to boost your SEO ranking. Links coming from other authoritative websites show Google that readers can trust your brand to deliver click-worthy and link-worthy information.
As a bonus, the guest post’s host will reap the benefits of your valuable article. Readers will be more likely to trust the host and click on more of their blogs after reading your educational guest post.
The Benefits of Guest Blogging
Guest posting may sound simple, but it’s not. It takes a lot of hard work and time to do guest post outreach and create original, valuable articles. But all this hard work does not come without some pretty impressive rewards.
Below, we will discuss some of the biggest benefits of guest blogging.
Get Your Name Out There
Are there websites or blogs you know your clients and prospective leads frequent? If so, getting a mention on those sites can greatly improve the visibility and awareness of your brand.
Each impression you make on prospects will improve your credibility and authority in their minds. Making a positive impression will boost your chances of converting these people when they click on your links or Google your brand.
Obtain High-Quality Traffic
When you are trying to increase visits to your website, you do not want just any traffic. You want to attract members of your target audience, people who are already primed to buy the products and/or services you are selling.
As long as you post on the right sites and always include a link to your business webpage, guest blogging can get you the high-quality traffic you are looking for. With all that attention, you may even end up ranking higher.
Rank Higher on Local Search
Content relevance and quality are two of the most critical aspects of search engine results. One way search engine crawlers identify relevance and quality is via bounce rate or the percentage of people who leave your site after viewing only one page.
As mentioned, guest posting can get you more targeted traffic. As long as you are posting high-quality content on your site, visitors will find what they’re looking for and stay a while. The result is a higher ranking, and maybe your new fans will even make a purchase.
Convert More Customers
Here’s another benefit of reaching prospects who are primed to purchase from your brand: higher conversion rates. Conversion rate is the percentage of people who visit your website and make a purchase or some other desired action.
A great way to use guest posts to boost conversion rates is to write about your products or services. You can educate prospects about how to use your products or the benefits of your services, convincing readers that you know what they need.
Watch Your Profits Grow
Converting more prospects into customers is every brand’s ultimate goal. After all, you didn’t start your brand to lose money. The more your profits grow, the more you can invest back into the business you love.
Guest posting is a great online marketing strategy for doing just that. Plus, you can get an impressive return on investment (ROI), especially considering that guest blogging is incredibly low-cost and can even be free.
Pitfalls of Guest Posting
Guest posting may be exactly what your business is looking for to do everything from boosting visibility to increasing your profits. Of course, all these benefits can’t come without significant effort.
There’s a lot to learn with guest posting. Though this strategy has been around for over a decade, it has come a long way. We now know the best practices to get the most out of guest blogging and avoid potential pitfalls like:
- Going for quantity of links over quality
- Publishing guest posts on low-authority websites
- Using backlink spamming or link farming strategies
- Posting on blogs or websites of low relevance to your business
- Utilizing irrelevant anchor texts to link back to your website in the post
Making these mistakes will not only prevent you from harnessing the benefits of guest posts. You may even be penalized by Google, sending your ranking plummeting. That’s why you need a guest post service like Bipper Media’s.
Bipper Media Guest Posting Services
Writing for other blogs and websites in your industry is a marketing strategy known as guest posting. It can be a great way to improve your brand’s visibility, credibility, and SEO ranking.
Are you interested in using guest posts in your SEO strategy? Bipper Media offers expert guest posting services for local and small businesses, professional service providers, and enterprises.
Schedule a strategy call with us today to get started.
Bipper Media 855 Gaines School Rd Suite A Athens, GA 30605 706-350-1063