Who in the world doesn’t want top search results in Google?
If you are reading this article, then it I think it goes without saying that achieving the coveted front page – heck, even the top 3 search results in Google – is a dream that you wish you could achieve.
Lucky for you my friends, I’m about to show you how to do it through the simple use of content.
That’s right – you’ll have to write some content.
But don’t hand your head too low! After all, Google is the one who established the fact that content is king.
And if content is king – meaning, content is that vehicle upon which you achieve top search results in Google – then it’s worth finding out how to produce content that’s primed for those top search rankings.
It’s all about the niche keyword phrase (or phrases)
A lot of business owners, and marketers, try to bite off way more than they can chew when it comes to keyword targeting. After all, everyone wants to rank high in Google for keyword phrases that everyone knows about and everyone searches – right?
But the problem is, the most obvious keyword phrases are the ones that are the most competitive to rank for. And quite honestly, if you are just starting out in the world of content marketing and search optimization, it’s unlikely that you’ll rank for the “obvious” hyper-competitive keyword phrases.
Great news though – there’s a smarter way!
And the smarter way is to focus on, and target, the niche keyword phrases.
What’s a niche keyword phrase, you ask?
Great question! And I’m going to use an example below to help you understand this a little better.
Let’s pretend for a moment that you own Bobby’s Auto Detailing show in Atlanta, Georgia. And you are ready to start finding ways to get top search rankings in Google for your targeted keyword phrases.
One of the best places for you to start is by building a Google Places page for your business. This is a given for any local or metro oriented business.
But after you have your Google Places page, the next thing you need to do is start a blog and start producing content.
When you start writing content in your blog, you have to become very aware of what’s called niche keyword phrases.
What do I mean by niche keyword phrases?
Sometimes, niche keyword phrases is also referred to as the long tail of a keyword phrase.
Here’s a quick example, using Auto Detailing business as the example. And also remembering that the more common (or less niche) the keyword phrase is, the more competitive – and thus, the more difficult it is to rank in Google.
Let’s start with the very common (and very competitive) keyword phrase auto detailing.
One quick glance using my Adwords keyword tool tells me that auto detailing has a monthly global search volume of 450,000 searches.
That’s a pretty strong number of searches globally. And if I’m smart, I’m not going to target that search phrase with my content. If for nothing else, the phrase “auto detailing” could mean a lot of different things.
Perhaps someone searching that is in fact looking for an auto detailing company, but they could also be looking for a “how to” guide to do it themselves, or perhaps a DIY on starting their own auto detailing company.
Since I’m an auto detailing company in Atlanta, I’m going to target a much more niche (or longtail) keyword phrase than just auto detailing.
To start with, I need to add the “Atlanta” before and after the root keyword phrase “auto detailing”. So now I have niche keyword phrases to work with such as “atlanta auto detailing” and “auto detailing atlanta”.
But let’s dig even deeper!
Let’s say one of the auto detailing services I offer is actually mobile auto detailing.
Now we’re talking about a highly targeted niche keyword phrase, especially when you add the metro area “Atlanta” to the mix.
For example, “atlanta mobile auto detailing” or “mobile auto detailing atlanta”.
These long tail keyword phrases are the perfect phrases for me to target, and they now give me the starting point for content marketing.
Read more about how to leverage content marketing: