There are more than 31 million small businesses in the United States, highlighting the intense competition that exists across every industry. Whether your business is new and still growing or already well-established, it is essential that it has a visible presence to the public.
At the center of a small business’s digital marketing strategy should be search engine optimization (SEO). In this blog post, we will highlight how, through effective business SEO strategies, you can increase visibility, awareness, and trust in your small business among the public.
This includes choosing the right keywords, building a natural link profile, paying attention to user experience, optimizing for mobile, and much more. Let’s get started with this SEO strategy guide.
Choose the Right Keywords
SEO keywords are terms added to online content in order to improve search engine rankings for those terms. It’s beneficial to use long-tailed keywords when working on SEO, as this will allow your business to rank higher in search results and drive more traffic to its website.
Long-tailed keywords are great as they are more specific than short-tailed keywords and work to target the exact keywords that people are searching for. For example, if you own a coffee shop in Athens, Georgia, a great keyword to use may be “best coffee shops in Athens” rather than simply “coffee shop”.
Build a Natural Link Profile
For 2023, we also recommend that you focus on building a link profile. Essentially, this means getting other websites to link to your website.
Some effective ways to do this include guest blogging on other websites, networking with other websites, buying links from domains with high traffic, and using social media.
This SEO strategy works to increase your business’s credibility, reach, and traffic. It’s a particularly good way to bring in new audiences and gain attention from potential new clients and customers.
Use Meta Descriptions and Tags
Meta descriptions and meta tags are pieces of text found below your business website’s link on a search engine results page. They contain practical pieces of information that provide valuable information to online users, which can help to increase your website’s click-through rates.
It’s important to pay attention to the meta descriptions and tags for every page on your website. They should be unique and relevant. If this is one area that you have overlooked to date, make this a priority for 2023.
Pay Attention to User Experience
When it comes to ranking websites in search results, search engines such as Google place great importance on user experience. Therefore, it’s vital that your business website gives online visitors a good experience when they click through.
Did you know that online users are able to form an impression about a website in just 50 milliseconds? This statistic highlights just how important it is for your website (in particular its landing page) to be aesthetic and well-designed.
If an online user is not impressed by what they see when they click on your website, the likelihood is that they won’t hang around for long. Most likely, they will leave your website and look elsewhere. This means that they are likely going to end up with a competitor and your business has lost a potential customer.
Pay close attention to loading times, calls-to-actions, and the correct use of photographs and videos, and ensure that online users are easily able to find the information they came to find.
If your website looks like it was designed in the 1990s, then it’s definitely time for a refresh. Your website should reflect your business as a whole, which means that it should be modern and forward-thinking.
Optimize for Mobile
A growing number of American adults are “smartphone-only” internet users (approximately 15%). Today, around 97% of Americans own a smartphone, up from just 35% in 2011.
While the general public has embraced mobile technology, many business websites today still lag behind their desktop offerings. In 2023, we recommend that you optimize your website for mobile if you have not already done so.
Doing so positively impacts your SEO, enables online users to have a better browsing experience, and enhances your business’s branding.
Share Customer Stories
Google reviews have a big impact on your website’s SEO rankings. Google uses a complex algorithm to rank businesses and customer reviews, both negative and positive, play a big role in this.
It’s worth encouraging customers to review your business’s products and/or services. Positive reviews can be published directly on your website and shared across various social media platforms. Good reviews serve to increase trust in a business and improve the conversion rate.
If you don’t already have a Google Business Profile, it’s also important to correct this in 2023. It’s free to set up and serves a host of benefits in relation to your business’s digital marketing strategies.
Make 2023 the year that your website’s blog section hits new heights. There are a number of great SEO reasons for this, including that it:
- Increases organic searches
- Creates fresh, shareable content
- Incorporates backlinking
- Makes it easier to rank for specific keywords
- Improves internal linking
- Builds credibility
On the final point, an up-to-date and authoritative blog section establishes your business as a leader within its industry. It’s also a great place to answer common customer queries and handle potential concerns that they may have.
Improve Your Small Business SEO Strategy in 2023
In 2023, ensure that your small business and search engine optimization go hand in hand. If you are interested in boosting your business SEO strategy this year, then partner with the experts at Bipper Media. Located in Athens, Georgia, we will work with you to ensure that your business website is visible to relevant online users.
For more than 10 years, we have been helping clients grow their businesses by increasing their rankings, presence, and visibility in search engines. We are proud to deliver world-class SEO services to our clients.
If you would like to learn more about how we can help your business SEO strategy in 2023, don’t hesitate to contact our expert team. We look forward to speaking with you.