Keyword research is an important foundation for any online marketing campaign. If you don’t know what keywords to target, you won’t be able to optimize your website effectively.
Keyword research allows you to target specific phrases to build links. It also tells you what kind of content your audience is looking for.
Without keyword research, you’re pretty much in the dark when it comes to marketing your online content. If you want to know how to find the best keywords for SEO, we’ve got the answers you need.
What Is Keyword Research?
Keyword research is the work of finding out what terms people use most often when using search engines. It is the process of determining the best SEO keywords for a particular search.
Performing keyword research leads to acquiring information and data. It can lead to the discovery of what types of questions readers are asking, how popular certain questions are, and how difficult it is to rank for those topics.
All of this keyword research data allows a business to refine its use of keywords in its online content so that it will get a better SEO ranking. This makes it easier for people to find that particular content in a search.
When done well, keyword research enables you to discover what your target audience really wants. When you understand what your target audience wants, you can tailor your content to their needs and get more traction.
Want to get more page views and higher SEO rankings? Trying to increase the sales of your products or services? Maybe you want to drive more relevant traffic to your content.
Whatever your goals for your online content, keyword research will help you build effective strategies to achieve them.
Is Researching Keywords Still Relevant to SEO?
SEO is constantly evolving. The way SEO works has changed significantly over the past ten years. More and more often you might hear that keyword research is no longer important when it comes to SEO ranking.
This is not entirely false, but it isn’t entirely true either.
Using the exact keywords that match the terms a person types into a search engine is not the ultimate ranking factor for SEO anymore. What matters these days is the intent behind the keywords.
It’s more a matter of solving a particular problem for a user. The most important thing is how well your content answers the questions users are asking.
However, this does not mean that keyword research is entirely outdated.
Keyword research is an effective method for learning what topics your target audience cares about. It can also help you find out exactly how popular specific topics are compared to others.
When you take the time to find out what keywords are getting the highest numbers of searches in a given month, you can tailor your content to those topics and get better rankings.
You can also use the most popular topics to figure out what keywords to target. All of this research should factor into your content strategy and your overall marketing strategy.
Even if keyword research is no longer the most important aspect of website ranking, it is still a relevant and effective part of the future of SEO.
How Does Keyword Research Work?
There are two options when it comes to using keyword research tools: free or paid. Which is the better option for you depends on your budget and the depth of keyword research you have the time to do.
Using paid keyword research software and tools is always going to be more efficient. It will also provide you with much deeper insight into which keywords are, from a market perspective, the most profitable.
If you don’t have the budget to pay for keyword research, you can still do your own research. There are free keyword research tools available, but the better option might be to investigate and see what your competition is using.
By doing your own keyword research, you can eventually gain some understanding of how to get users to your website. You can learn about what search engine phrasing might help you better rank your content.
Keep in mind, this is not a process you can accomplish in a day or a week. It takes months of consistent research and tracking. That’s why it’s often more cost-effective and efficient to hire professional SEO services.
Keyword Research Tips
Getting started on keyword research can be complicated and daunting. Here are some tips for things to focus on.
Understand the Difference Between Short-Tail and Long-Tail Keywords
Using short-tail and long-tail keywords will help you to cast a wider net when it comes to keyword ranking. Some individuals use more short-tail keywords in their searches, while others type out longer ones.
Short-tail keywords are those that are two or three words long. For example, “best cat food.” Long-tail keywords are comprised of entire phrases and questions, such as, “what is the best cat food?”
Study Your Competition
Pay attention to what your competitors are doing. This is a matter of going to their websites and reading their content to see what topics they are posting about and what keywords they are using.
You can also hire professional SEO services to completely analyze your competitors’ strategies.
Localize Your Keywords
If the geographic location of your business or services is important, localizing your keywords can be very effective. To localize your keywords, mention the region in combination with your other keywords.
For example, if your business is plumbing in San Antonio, combine keywords like “plumbing services” and “San Antonio” to create “plumbing services San Antonio.” Local SEO like this will allow you to attract customers in your area.
Keyword Research for Blogs
Doing keyword research for blogs is a little bit different than it is for products and services. It relies heavily on long-tail keywords. This will better reveal which concepts and information your audience wants to understand.
When using your keyword research for blog content, you need to feature your keywords in the title, the headers, and the body of your content.
Group Keyword Themes
Keyword grouping also gets referred to as creating topics and themes. It’s really just a matter of grouping together keywords related to similar topics and searches.
That means trying to find all of the best keywords related to your topic. For example, if you are writing about the benefits of acupuncture, you’ll want to use keywords to target a bunch of different questions within that topic.
You could include keywords like “benefits of acupuncture for chronic pain,” “benefits of acupuncture for migraine,” and “acupuncture benefits for arthritis.”
The more specific acupuncture-related keywords you include in your content, the more users you can reach.
How To Find the Best Keywords for SEO
Keyword research remains a relevant aspect of SEO ranking, despite the many changes in best SEO practices over the past decade. It involves determining which keywords lead to the most website engagement.
The most effective way to learn how to find the best keywords for SEO is to hire professional SEO services. For all of your website management needs, contact Bipper Media.
Bipper Media is a global leader in search engine optimization.