TikTok is one of the fastest-growing social media platforms, gaining 1 billion users last year. As the app keeps growing in popularity, more and more brands are using TikTok to increase awareness of their business.
Why should your business consider promoting itself on the viral app? No matter the industry your business is in, TikTok increases the odds that more people, even outside of your target audience, will see your brand and interact with it.
RR Buildings, led by Kyle Stumpenhorst, is a company specializing in custom post-frame structures that have grown extremely popular on TikTok.
While most of the videos are them demonstrating construction equipment or showing the progress of a construction project, others are simply funny.
They also have some videos of workers doing risky actions, such as standing on a ladder with stilts on, to catch a viewer’s attention. They have a perfect combination of demonstrating their construction abilities along with genuinely entertaining content.
Mike Mandell, a lawyer from California, has grown to become one of the biggest lawyers on social media.
Mandell finds a way to make his content engaging by acting out various scenarios, following up with legal advice on what to do if this were to happen to you. On top of the compelling plots, he uses an extreme amount of transitions and edits that keep viewers entertained.
Sometimes he strays away from the scenarios and speaks about notable lawsuits as well.
Combining legal advice with reenactments of storylines seems to be an effective tactic for lawyers on TikTok.
Heider Real Estate is a luxury real estate group based out of Washington, D.C. that makes viewers wish they are living in the homes shown on the company’s TikTok.
Their videos showcase the interior and exterior of the glamorous mansions they’re listing. They tend to be walk-throughs of the houses or drone shots of the exterior, paired with music that matches the mood of the residence.
Though it is not hard to create opulence when you’re working with large mansions, many real estate companies showcase their listings through videos on TikTok with great success.
The San Diego Zoo makes content that highlights all of the animals they have to offer, compelling viewers to see them in person.
The zoo has found clever ways to implement their animals into current trends which makes them stand out from the rest. Most of their videos use a viral TikTok sound in the background while an animal is doing something funny, cute, or dumb.
They provide lighthearted content that people of all ages enjoy while also tempting people to visit and see the animals for themselves.
I’m a senior advertising major at the University of Georgia with interests in digital and social media along with creative storytelling. I have a passion for entertainment, sports, and creative advertising.