We are all familiar with welcoming a new client to your practice – but what about the existing client with a new pet? I think it’s very important to recognize that special time in your client’s home life: the “getting to know you” period with a new animal in the house! They’ll probably be full of questions: maybe it’s been a while since they went through the puppy or kitten phase. Maybe they have another pet at home and need help making the introductions. If the new pet is an adult dog or cat, it brings an established personality, some anxiety about change, and possibly some latent health issues. Your client needs to know that your expertise and experience are available to them, to help make this adoption work out for everybody.
The sense of feeling important goes straight to the heart of the human condition. Be sure your client knows that you are not taking their loyalty for granted. New pet, new vet – it could be an easy transition. I have even heard stories of people who were so torn up after the death of a beloved pet that they didn’t want to go back to the old hospital where the memories, especially the last ones, were made. Recognize the fact that the client still trusts you and wants you to be the one taking care of their four-footed family.
Now, what if this new pet comes after the loss of another one? Everyone copes differently with the loss of a beloved pet: some have a new pup or kitten within a week, others swear they’ll never do it again, some just want a cooling-off period for their hearts to heal. Whatever the case, some encouragement with the new one will be very welcome.
We have lots of greeting card designs that show happy, healthy pets, and our stock message reads:
Congratulations on your New Friend!
We’re here to help you share
a long and happy lifetime together!
Please feel free to call us with any questions
about your pet’s health and well-being.
If you’d like us to custom print your new pet message, we can add very useful information like training classes you offer, spay/neuter special offers, or behavior consulting.
Some ideas for how to word the message you write in your cards:
Thank you for bringing Sparky in to visit with us today, it was an honor to care for her and we can’t wait to see her again real soon!
What fun to see Lucy for the very first time. We are looking forward to seeing her for her next checkup on