Google Ads - Drive Qualified Traffic

What Are Google Ads?

Google Ads is a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pay per click or impression (CPM) on an ad.

Google Ads allows you to create high quality, effective ads that appear within top placements in the search engine results pages (SERP). The Google Ad platform helps to reach your ideal niche demographic when they are using keyword phrases that align with what your business offers via Google Search or Google Maps.

As a result, you are increasing the quality and quantity of traffic for your business that consists of your niche audiences.

Google Ads Overview:

  • $500 minimum click budget
  • $500 setup fee
  • 20% management fee

This includes:

  • free customized landing page designed for maximum Google Ads conversion
  • complete campaign setup and management
  • call only ads
  • remarketing/display advertising
  • monthly reporting

Is Google Ads worth the investment?

Here are a few statistics that will help decipher this question:

  • Google Ads has a click-through rate of nearly 2%.
  • Display ads yield 180 million impressions each month.
  • For users ready to buy, paid ads on Google get 65% of the clicks.

What’s The Difference Between Google Ads And SEO (Search Engine Optimization)?

Google ads are a great way to get fast results through paid traffic. Google Ads is often recommended as a short term option, and it is recommended to integrate along with SEO. Google Ads is a sprint, not a marathon

SEO helps to drive organic search traffic, which means that you are naturally getting found high in the search engine results page (SERP). This is great for your businesses long term goals. Once you have built natural organic search traffic, you’d be able to step away from PPC because you will be naturally at the top of the search engine. Again, we recommend to integrate both if you want short term, fast results. SEO is a marathon, not a sprint.

Why should you hire a Google Ad Manager?

If you were to hire a media company who has professional Google Ad experience, you can be confident that they will be in your account optimizing your campaigns efficiently and utilizing your click budget wisely. 

By hiring a professional media company to manage your Google Ad campaigns, you could potentially save lots of money by preventing expensive and wasted clicks that may possibly be draining your budget.

When you hire an expert to manage your Google Ads campaigns, you can be sure they are making decisions and adjustments to your campaign based on data. In fact, the right Google Ads expert will provide you with a continuous report on how well your campaigns are performing, and make adjustments accordingly.