As a local SEO agency, we are of course always paying attention to the latest updates with Google My Business and Google Maps.
As such, one of the latest GMB updates we are excited to see coming is the “Request A Quote” button.
Here’s a screenshot of the Request A Quote button appearing on our GMB listing via desktop:
Although I’m seeing this update on our desktop GMB, I do not yet see it on our mobile GMB.
And according to Bright Local, this is a feature that will only appear for branded searches… i.e. searches that are specifically for your business name.
In GMB Insights, these queries are called “Direct searches”, vs. the “Indirect searches” which are queries about a product or service where your business appeared in the search results.
The Request A Quote button should be an exciting new feature for local businesses, especially those operating in the service area industry, as this opens the door for yet another way new customers can connect with your business directly from search.
Interesting enough, I recently saw a statistic stating that 73% of high intent consumers will never visit a business’s website.
This means, high intent consumers are taking actions such as calling, requesting directions, and now “requesting a quote”, directly from Google search.
Google is clearly pushing more action based features to the GMB listing and enabling consumers to connect with the business straight from the search results.
Take a look at this screenshot from the Bright Local article I referenced above:
This is a mobile view of Sterling Sky’s GMB listing, and take a look at the actions you can take without ever having to visit their website.
From the search results you could hit the call button and Get A Quote.
If this was a local business like a restaurant, you would also see the “Get Directions” button.
More and more, these types of GMB updates are giving consumers more ways to connect to a business directly from the search results.
The overriding premise here is that your business is easily found in the top search results, and that your business data is consistent across the web.
Where ever your customer is searching, it’s critical important that your business information is accurate and up to date.
And for your Get A Quote button, you need to make sure you’ve enabled messaging on your Google My Business Listing.
If you haven’t yet, follow these steps to enable messaging (via GMB Help):
How to turn on messaging
To turn on messaging:
- Open the Google My Business app.
- If you have multiple locations, open the location you’d like to manage.
- Tap Customers.
- Tap Messages.
- Tap Turn on.
Once you’ve turned on messages, you can return to Customers > Messages to see all messages chronologically.
And then be patient if you don’t see the “Get A Quote” button appear right away.
Let us know what you think about this latest update that’s rolling out for Google My Business.