There’s a very simple strategy to follow when it comes to running a highly productive small business blog. This same strategy can be used for producing content that ranks well in Google as well. The strategy is nothing more than producing informative content that answers questions about your business, products, and services.
The 5 W’s of Highly Effective Small Business Blogging
The 5 W’s are the ‘who? what? when? where? and why?’ that people are asking about products or services. If you run a business, then it’s guaranteed your customers are asking some questions during the buying process. And these questions, ironically enough, represent the richest source of content for growing your small business blog. Answering questions is also a highly effective SEO strategy for driving your website into the top search results in Google.
One additional question to add to this list is ‘how?’, but unfortunately it doesn’t start with a “W” :-)
But I digress…
The most successful blogs in existence are those that answer questions and solve problems through the use of highly informative content. And the better you get at producing this type of content, the more your audience will grow with people who come to your site looking for answers.
If you are writing a small business blog about products, for example, it isn’t necessary to an write indepth thesis paper covering every intricacy about your product. All you need to do is answer some of the most common questions that customers are asking in the buying process, or after making the purchase.
It’s these types of questions, and informative answers, that drives a growing audience of high quality traffic to your website.
The Q&A Strategy to SEO Success
Google, in a lot of ways, is an answer engine. People turn to Google when they have questions about something and are looking for answers. The better you are at addressing your customer’s questions, the more value your customers will see in your website and the more likely they are to think of you when it’s time to make a purchase.
Here’s a great ‘real world’ example of this strategy in action:
Kyle Smith, an employment lawyer from Los Angeles, runs a blog that focuses on answering individual’s questions surrounding legal issues in the workplace. He doesn’t take the approach that most lawyers follow in with SEO strategies in building landing pages that target