Page Authority

90.63% of pages don’t get any organic traffic from Google.

Most companies make the mistake of assuming that an effective SEO strategy is only about using the right keywords.

But what they forget to consider is page authority (PA) and domain authority (DA). Both of these are significant measures that affect likely it is your site will rank. And you need to build them if you want Google to see your website as an authoritative source of information.

But how do you know which of these metrics is more important? And which one do you focus on first?

Below, we’ll cover the basics behind PA and DA, which is more important, and how to create a strategy for both. So if you’re ready to boost your site’s SEO, keep reading!

What Is Page Authority?

Page authority (PA) is a scoring system for websites. This score predicts how well a specific page on your website will rank on search engine results.

This specific page could be a blog post, for example.

PA scores range from 1-100. The higher your PA score is, the better chance you have of ranking on page one of Google search results.

Moz, which created this scoring system, weighs the scores on a logarithmic scale. This means that it’s easier to grow your rank from 20-30 than it is from 70 to 80.

Moz also updates the scoring algorithm, so don’t panic if you see your score fluctuate sometimes.

What Is Domain Authority?

Domain authority ranks the strength of your website’s entire domain. So while PA looks at only individual pages, DA looks at your website’s ranking as a whole.

Keep in mind that DA isn’t a direct ranking factor. This means that a high DA score doesn’t guarantee that your site is going to rank on the first page.

Google also doesn’t take DA into account when it chooses which search results to show.

Instead, think of DA as a comparative tool. It can help you predict how likely your domain is to appear in search results compared to your competitors.

Both PA and DA are calculated using the same algorithm.

Which Is More Important?

The surprising answer is that both are important for search engine optimization. You will focus on each as a part of your overall SEO strategy.

As an effective short-term strategy, you want to focus on PA first. This is because PA builds a lot faster than DA. It’s a great strategy if you want to get more traffic to one specific page on your site.

This could be a blog post where you sell your top product or have some high-commission affiliate links, for example. It could also be a blog post on a trending topic that you want to get out there as quickly as possible.

And the higher your page authority score is, the better your domain authority score will be.

But focusing only on PA isn’t a viable strategy. You also need to focus on building DA as a long-term strategy because it helps your website’s ranking as a whole.

As you build DA over time, you increase the ranking potential for many pages on your site. And as your site ranks higher and higher on search engines, you’ll start to get more website traffic.

How to Build PA and DA

PA and DA influence and support each other. This means that when you’re working on building one, you’re building the other at the same time.

For example, your focus may be on building more internal links to individual pages on your site. This will help build your domain authority.

As you build your domain authority, you’ll build authority for individual pages on your site too.

Building Page Authority

Page authority is hard to influence directly because it’s scored in so many ways. But the best way to build PA is to get backlinks from high-quality sites. A backlink is a link from one website to a page on a different website.

For example, let’s say your food blog’s holiday cake recipe was featured in a prominent online magazine. The magazine links to your recipe in their holiday food blog post.

This would count as a backlink for your site. Search engines consider backlinks as “votes of confidence” for your site and its value to searchers.

Remember that backlinks need to be from high-quality websites. Otherwise, search engines will see your website as spam.

If you’ve never built backlinks before, it can be a very time-consuming process. This is why it’s a great idea to get a backlink building service to help you.

Building Domain Authority

While you can’t directly influence domain authority, you can boost it in many ways.

One of the most important ways to build DA is to have lots of high-quality content. This content should rank for relevant keywords and have lots of internal links.

Internal links are where you link to related pages on your site. This is a great strategy for keeping people on your site longer, which also increases your SEO rankings.

You also want to work on link building and getting backlinks, just like you would with page authority.

One great way to build backlinks is to write guest posts for blogs in your niche. If you are careful and target a similar audience, then they’re more likely to click on the link and go to your site. This is also a way to do website marketing that feels natural to your target customer!

Make sure to remove any low-quality outbound links or broken links from your site. Improving your site’s overall SEO (keywords, site speed, etc) will also help you increase your site’s domain authority.

Remember that building DA is one of those digital marketing strategies that take time, so don’t give up if you’re not seeing quick results.

Start Improving Your Site’s Authority Today

To improve your site’s search engine rankings, focus on improving page authority in the short-term and domain authority in the long run.

You may not see results right away, so don’t give up if things are slow at first. Stay focused on creating high-quality content. Over time, these strategies will help you see search engine ranking improvements.

Still not sure how to improve your site’s authority? Bipper Media can help. Our expertise in organic SEO and high DA link acquisition can help set up your business for long-term SEO success.

Ready to learn more? Contact us today!