Running a small or local business takes up enough of our time as it is, how in the world are we suppose to find time to do things like blogging, Facebook, Twitter, Youtube, Instagram, etc…?
I’ve got some good news for you… you don’t enough time to do all of the above.
On the other hand, we all know that regardless of what type of business we run, nearly 100% of our customers are engaged online with at least one of these platforms.
So what’s a small business or local business owner to do?
Here’s 3 strategies to consider if you suddenly realize that you need to be engaged with digital media, in some form or fashion, but you are unsure where to begin.
Strategy #1: Just pick one, then iterate
Because we are all limited in time, I suggest you just pick one platform to focus on and then start producing content on a consistent basis.
Perhaps you decide to start a blog. If so, just focus on publishing one article a week. And when you publish that article, take an additional minute or two to share it across your social media platforms.
When you pick just one platform and focus on getting consistent with your efforts, you’ll be amazed at how quickly your traffic and exposure grows on that platform.
And then, as you grow and become more comfortable with that platform, you’ll be ready to expand your efforts.
Strategy #2: Network on LinkedIn
I’m a huge of fan LinkedIn and spend quite a bit of time interacting with my connections on that platform.
As a local or small business owner, LinkedIn can be an extremely valuable source for generating awareness about your business, products, and services.
However, when it comes to LinkedIn, I’ve learned that it’s better to do what I call “lead with value”. This means, don’t show up and start telling everyone about your latest sale, or why they should be buy your products or services.
This is a quick way to turn off your audience.
Instead, show up on LinkedIn and find ways to help and contribute to other people’s problems, leveraging your particular areas of expertise and knowledge as the source for contributing.
When you “lead with value” on LinkedIn, you’ll find that people are much more aware and receptive of your business.
And in turn, this contributes to growing your brand and your business.
Plus, LinkedIn leans more toward suggesting connections who live in your local area.
So if you are local business, then this helps you to grow your audience from people who are already living in your market.
The bottom line with LinkedIn is to lead with value. And if you do that, you’ll be amazed at how quickly people become aware of and connect to your business, products, and services.
Strategy #3: Start a podcast
Podcasting is quickly become a platform for growing your audience and brand awareness. There are over 45 million people every single month coming to iTunes looking for new podcasts to consume. And as a local or small business owner, running a podcast can be a very easy way to grow to your business and your brand.
But how, exactly, do you get started in the world of podcasting?
I realize there is a bit of a learning curve here because of the technical equipment involved and the process you need to follow in order to publish your podcast.
Podcast Launch is a great, free resource that walks you through, step by step, the process of launching and growing your podcast. The book includes video tutorials as well that assist you in the process of launching your local or small business podcast.
So those are three digital media strategies that you can engage with for marketing and growing your local or small business.
I love the motto that Jeff Bezos, founder of Amazon, says all the time.
And that is:
Today is day one of the internet!
This is the motto that he lives by at Amazon, and I think it’s the perfect mindset you and I should have with our approach toward digital media.
The internet is vast, and there’s virtually no limit to the scale of user engagement on the web – even at the local level.
So treat today as if it’s day one, get started with one of the strategies above, and you’ll soon be realizing the positive impact that digital media can have on your local or small business.
Now it’s your turn!
What digital media strategies are you currently leveraging in your local or small business?