When people are able to find you quickly in Google as they search for your products and services, it’s easier for them to convert into paying customers.
“Convert” is the fun part for the business – it’s where you make money and build relationships with customers.
Converting is all about turning a visitor to your website into a lead or a sale.
Or for the local area business, it’s about driving in traffic to your store front or getting your phone to ring to schedule an appointment.
Depending on the type of business we are looking at, the definition of a conversion will vary.
Here are a just a few examples, from current clients, on ways that conversions are defined:
- Cases: law firms and attorneys getting new cases
- Appointments: carpet cleaners getting new customers schedule an appointment for cleaning
- Dental appointments: a dentist getting a new customer to schedule a visit
- Purchases: an e-commerce site generating a new sale from a visitor to their website
- New orders: a software company generating new sales and orders for their apps
- Insurance policies: an insurance company gets new clients by signing up for new policies
- Scheduled deliveries: new customers schedule for this company to show up with their equipment to provide entertainment at a party
- Retail: a local retail store drives increased foot traffic and sales, and increased brand recognition, to their store location
Bringing it all together:
Again, when you ‘create’ content and build a website or web property that is able to ‘connect’ to high quality search traffic and build a viable audience of fans, ‘converting’ this traffic into new customers becomes a natural progression.