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Friday, February 3, 2023
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Content Marketing

How To Increase Website Traffic (And Grow Your Business) With News Articles

The Value of News Content News is a common denominator that spans every industry and market around the world.  Weather you are an enterprise corporation in China, a financial institution on Wall Street, or a law firm in downtown Atlanta, your market is saturated with news and events each and every...

The Ultimate Guide To Building A Lead Generation Website

Lead Generation Websites When it comes to generating news leads and sales, the internet presents the most fertile environment for your business.  However, with the scale of growth seen on the web today, simply publishing new website for your business is hardly enough.  If you pursue such a strategy with your...

5 Simple SEO Strategies To Get More Traffic From Google

SEO Strategies For More Traffic & Rankings in Google One thing I'm passionate about is talking with business owners and digital media managers about ways they can increase their traffic exponentially in Google.  I'm not talking about paid traffic from sources like Google Adwords or Facebook ads.  Those...

How 7 Brands from Different Industries Utilize TikTok

TikTok is one of the fastest-growing social media platforms, gaining 1 billion users last year. As the app keeps growing in popularity, more and more brands are using TikTok to increase awareness of their business.  Why should your business consider promoting itself on the viral app? No...

How To Show Text / Captions on Youtube & Facebook Videos

Here's a quick video tutorial on how to add closed caption to Youtube and Facebook videos. Adding closed captioning to a video is how words or text appear at the bottom of the video. This is especially useful on Facebook videos since the audio is off by...

How To Create An Effective Nolo Profile For Your Law Firm

If you are an attorney, you more than likely heard of Nolo.com.  Nolo is one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85) and part of the Martindale-Nolo Legal Network with over 15 million unique visitors per month. For law firms, Nolo is a...

3 Reasons For Running Image Only Ads With Google Adsense

I want to share with you an amazing revelation I had just the other day with Google Adsense that has 100% changed my approach to maximizing my earnings with Adsense. As you already know, sites that are running Google Adsense are a dime a dozen.  It's hard to go anywhere...

How To Leverage News For Your Small Business Content Marketing Strategy

One of the most dynamic aspects of Google search is the way people search for news and information.  If you are interested enough to take a deep dive into the data around news related search, check out Google's 2015 Year in Review in Google Trends.  You'll see some fascinating displays...

vLab UGA – How To Access, Use vLab At The University of Georgia

The New vLab at UGA The University of Georgia has an amazing new technology in place for students this year called vLab.   vLab allows students to access computer resources and software installed on desktop computers at the Miller Learning Center from any location, and any device such as their iPhone, iPad,...

The #1 Secret To Growing Your Business With SEO

Over the past 10 years or so, I remember many times asking myself "what's the one thing... above all other things... that we can do to impact search rankings the most?" I mean, I really searched long and hard to find that ONE THING that did it -- that shot a...

Facebook Local Business Directory – Is This The New Frontier in Local SEO?

Facebook Local Business Directory Facebook rolled out a new local business directory this week that allows Facebook users to connect with local businesses in their area.  Ironically enough, when news broke about this new feature, Yelp shares plummeted 8%, and ended the day (Dec. 15th) down -9%, and ended the week...

Local SEO For Restaurants – How To Win In Local Search & Social Media

Local SEO For Restaurants - How To Dominate the Search Results in Google & Facebook Local SEO is the act of building brand authority and relevance for your restaurant on the web.  Local SEO for restaurants is about getting your business found in the top local search results in Google and Facebook....

The Only 2 Reasons Your Business Exists

Over the years, we've had the privilege of working with a lot of different clients.  From small town independent insurance agents, to billion dollar enterprise companies.  Although the products and services varied as much as the companies themselves, there is undoubtedly one common thread that ties them all together. Why...

Looking For A Job? Post Your Resume on LinkedIn, and Make It Searchable in Google

So I just left the LinkedIn seminar on campus (University of Georgia), and want to first give a big shout out to Andrew Cain who did a great job presenting. Since it was a LinkedIn seminar, I of course dove head first into my LinkedIn profile and started tweaking everything....

Why Every Small Business Website Needs To Be Stellar

Do you have a website that's, well... less than stellar?  Well today's your lucky day because here's what every small business website needs to be 'stellar'! And when I use the word "stellar" for a small business website, I'm thinking more in terms of inbound traffic and customer conversion than...

10 Tips (Plus A Bonus) On Content Marketing For Local Business

Content Marketing for Local Business Let me define "local" here for you quickly.  If your business earns revenue from a client base that either walks in your front door, drives up to your window, or places a phone call to you to make an order or schedule...

How To Embed A Facebook Post Into Your WordPress Post (VIDEO)

Video tutorial on how to embed a Facebook post into your Wordpress blog post: Learn how to embed a Facebook post into your Wordpress blog post.  A video tutorial from Bipper Media.  Watch on our site at https://bippermedia.com/2014/06/14/small-business-blogging-tips/ wistiaEmbed = Wistia.embed("6fpwuz9tr6", { videoFoam: true }); On June 11th, Facebook announced improvements to the...

Your Secret Weapon To Powerful Link Building for SEO

Due to recent algorithm changes at Google, most website owners and agencies are petrified of notion to manually build backlinks to your website.  And rightly so!  For the most part, manually built backlinks are full of deceptive and spammy techniques that can get your website hammered in Google search. But what...

Local SEO Strategy – 6 Steps To Top Rankings in Google Local Search Results

The following article appeared in LinkedIn as one of Bipper Media's featured articles and discusses the core strategy we follow about local SEO - the process of driving clients into the top search results of Google's front page map listings.   Written by Bobby Holland, Owner / Founder of Bipper...

The Secret Sauce to Local Business Blogging Success

A successful business blogging strategy is one that leverages content, in the form of blog posts, as a way to drive inbound traffic to a website.  The purpose of driving traffic to your website is to increase your brand exposure and ultimately acquire more customers for your business. News Article...

Getting Top Search Results in Google Means ‘You Have To Take the Stairs’

I love the saying "There is no elevator to success; you have to take the stairs."  I'm not sure who said that quote originally, but it's a good one for sure. And the same can be said of growing your business on the web and in Google search. Contrary to popular belief,...

#1 Secret Content Strategy for Law Firm Websites

Law firm websites have a tendency to be very self promotional, often emphasizing the awards the law firm has won or the accolades of their lawyers.  This problem with self promotion goes beyond just law firms, as I see it across many SMB and enterprise level websites as well.  I guess there's...

Is Google Testing Beveled / Raised Search Result Display?

I just did a search in Google and saw something that I don't remember ever seeing before.  Check out the pic below, and you'll see a beveled / raised border around each of the search results: Versus the search results that I'm used to seeing which look like this: Notice the...

The Secret To SEO Link Building That Might Surprise You

For years, I've been reading about, following, and studying the latest SEO link building tactics.  And a lot of these tactics are still talked about and promoted to this day from some of the biggest names in the SEO and online marketing space (I'll refrain from naming names here...!). If...

What Is A Backlink?

Earlier today, I was asked "what is a backlink?" And this got me a little fire up to answer, since in my world, there's very few people who would ever ask me "what is a backlink?" :-) The simple answer to 'what is a backlink?' is they reinforce / build...

3 Powerful Ways To Increase Website Traffic

Small business websites can be tricky when it comes to finding ways to generate more organic traffic.  After all, we aren’t talking about Hollywood gossip or hyper trendy products here. ​We are typically talking about segments like law firms, professional services, carpet cleaners, and taxicab companies that are, for the...

Marketing Attribution vs. Marketing Automation – What’s the difference?

There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, Leadpages, and more... while mostly neglecting, or...

3 Simple, Yet Powerful Reasons To Consider Content Marketing For Your Business

Content marketing is the "hidden jewel" in any business that's experiencing success in their online marketing, branding, and customer acquisition efforts via the web. You may or may not even recognize the term content marketing.  The Internet and technology are advancing so rapidly that the average user 10 years ago,...

The Ultimate List of Corporate Websites Built Using WordPress

Wordpress for Enterprise & Corporate E-Commerce There's a commonly held belief that Wordpress is nothing more than a "beginner's level" blogging platform.  I think this speaks more to the simplicity and efficiency of Wordpress than anything else.  Using pre-built Wordpress templates, and leveraging the free Wordpress.com platform, a novice could spin up...

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