Wouldn't it be great to have a system that could generate high ticket cases and clients for your law firm on autopilot? Ok, the autopilot idea is a bit of a stretch as you'll always need "a little" human intervention.  But the beauty of technology and the internet is that you can attract new high ticket cases and clients for your law firm by simply leveraging the power and scalability of the internet. Never before have more people been engaged with search and social media.  And the rise of the mobile devices has only perpetuated the amount of time people are engaged online.  All of this comes together in the form of tools you can leverage to generate high ticket clients and cases for your law firm. In essence, the internet enables your law firm to leverage technology to do the heavy lifting to generate high ticket clients, instead of investing man hours and manual labor into promoting your law practice. Your Law Firm Marketing Funnel [...]

Here's a quick video tutorial on how to add closed caption to Youtube and Facebook videos. Adding closed captioning to a video is how words or text appear at the bottom of the video. This is especially useful on Facebook videos since the audio is off by default on Facebook mobile feeds.

Over the past 10 years or so, I remember many times asking myself "what's the one thing... above all other things... that we can do to impact search rankings the most?" I mean, I really searched long and hard to find that ONE THING that did it -- that shot a website up to #1 in Google and solidified their place forever at the pinnacle of search success.  I've studied tirelessly for days, months, and years on search engine optimization.  I've experimented ruthlessly with techniques and theories, then analyzed data and dissected analytics. But then a few months ago it hit me.  I finally discovered the one thing -- that #1 secret, if you will -- that will impact your rankings in Google more than anything else you can do. Even more profound, the #1 secret to SEO success can also be summarized in one single word, which is:  Structure. Structure is the #1 opportunity for any business, large or small, [...]

There are ways to increase traffic to your website overall.  Say, for example, you sell ads on your website and the advertisers earn revenue based on CMP (cost per 1,000 visitors).  Then you would obviously focus on driving increased traffic to your website regardless of who the visitor is. The other side of that equation is to drive traffic from a highly segmented audience.  These visitors make up the people who are interested generally in your business category.  This is a very effective strategy when you are looking to build your brand exposure and reputation in your overall market. Then you have the scenario where you are interested in increasing traffic to your website from your most profitable, or premium, visitors. These are the people who are searching specifically for your premium products or services in your specific market or metro area. And in order to reach this type of premium audience, you need a content strategy that will put your business (i.e. your [...]

I was having lunch with a friend yesterday and he was showing me the new website he built for his plumbing business.  The website looked good, clean, and modern as he was using Wix to build it out. This made me realize how much has changed in website development from the days when I was first learning how to build sites.  I learned how to build sites using Microsoft FrontPage and Yahoo Sitebuilder.  Then I gradually progressed to custom sites using Wordpress.  When I first started, the websites looked terrible.  And I say that because now, nearly anyone can fire up a platform like Wix, and within an hour, end up with a great looking website. But anyway, website development is not the point of this article - SEO and exploiting weakness in your keyword market is... Using SEO To Exploit Keyword Phrase Markets So as my friend and I ate lunch, we were checking out his new website and he was going over [...]

BPRMDIA - The license plate that took over 3 months to arrive! After nearly 3 months of working my way through the complexities of purchasing a salvage vehicle out of state, I'm excited to report two things: My car is now fully registered and legal here in the State of Georgia. The Bipper Media license plate finally arrived and I attached to my car last night. Here's a picture of the BPRMDIA license plate, with a little help from Abigail to show it off: The new BPRMDIA license plate finally makes it to our car, with a little help from Abigail to show it off to the world! Why I'm excited! More than anything, having the BPRMDIA license plate reminds me that Bipper Media is growing and moving in a favorable direction.  It's not at all about having a vanity license plate, or showing off in some sort of weird way.  To me, it's about creating a [...]

Image credit: Bruce Clay SEO Strategies For More Traffic & Rankings in Google One thing I'm passionate about is talking with business owners and digital media managers about ways they can increase their traffic exponentially in Google.  I'm not talking about paid traffic from sources like Google Adwords or Facebook ads.  Those are like sink faucets that you can turn on an offer at will, with the downside of having to pay exorbitant amounts of money for the traffic... and in most cases, paid traffic doesn't stick, which means there's virtually no long term residual value other than building your brand. In most cases, I prefer to talk about organic search That is, traffic that's pouring into your website from people who are searching in places like Google for your business name, or the products and services you offer. Organic search traffic represents the absolute highest quality traffic because: These are people who are making a conscious decision [...]

Since 2013, the interest and deployment in ad blockers has exploded.  People on the web, and on mobile phones, have grown tired of the interruption economy where ads dominate the user experience on websites and apps. Here's a telling sign that the future of the internet is on its way to being "ad free": Image by HBR.org What Ad Blockers Means for Business With the deployment of ad blockers on the rise, businesses are finding themselves in a dilemma where they have to discover new, more effective ways to get in front of new customers.  This is most profound with businesses that rely exclusively on pay per click and impression driven ad campaigns. So what's does ad blocking mean for business? It's simple really.  If your business has relied on pay per click marketing (think Google Adwords) to generate new customers, then you'll be disappointed to learn that your ads are being seen by fewer people everyday as a result [...]

I love the saying "There is no elevator to success; you have to take the stairs."  I'm not sure who said that quote originally, but it's a good one for sure. And the same can be said of growing your business on the web and in Google search. Contrary to popular belief, there are no shortcuts to reaching the top search results in Google, especially in hyper competitive markets. When it comes to growing your brand and building your presence on the web, you have to take stairs every time.  And taking the stairs in the case of hyper competitive markets in Google, means not only climbing up the stairs once, but doing it over and over again. In order to compete in Google for hyper competitive markets, you first need a domain with more authority than all of your competitors.  And to build more authority in your domain, you need to have continually growing traffic, and a steady flow [...]

Growth Driven Design for Law Firm Websites Image by HubSpot There's a new buzz word (or phrase) in the world of inbound marketing called "growth driven design".  A term, and concept, coined by Luke Summerfield (@SavvyLuke) with HubSpot.  And in this article, I want to illustrate how a law firm can (and should) leverage the growth driven design strategy for their own law firm website. We work with several major law firms here at Bipper Media, and in practice, we've been implementing the growth driving design concept for years with our client's websites.  But now, with the strategy being formalized, and the tools (such as HubSpot) being available to implement and scale with ease, we are focusing heavily on expanding the growth driven design strategy for both our law firm clients and our entire client portfolio, both SMB's and enterprise. I believe, based on our client portfolio, that law firms can gain a substantial competitive edge by [...]

Why Build A Lead Generation Website When it comes to generating news leads and sales, the internet presents the most fertile environment for your business.  However, with the scale of growth seen on the web today, simply publishing new website for your business is hardly enough.  If you pursue such a strategy with your business website, you will likely find the time and money invested to be a waste. In order to succeed and thrive on the web today, your presence needs to be dynamic and fluid.  Meaning, your website needs to act as a core artery to the heartbeat of your online presence and business.  And in order to be the heartbeat of your business, your website needs to have life flowing in and out of it. So a lead generation website for any business is one that doesn't just "get published and sit on a server"; rather, the website starts to take on a life of its own, and [...]

For years, I've been reading about, following, and studying the latest SEO link building tactics.  And a lot of these tactics are still talked about and promoted to this day from some of the biggest names in the SEO and online marketing space (I'll refrain from naming names here...!). If you've been interested in the world of SEO, online marketing, inbound marketing, and the overall idea of driving more traffic to your website, you've probably seen some of the more popular link building tactics discussed, such as: getting links from .edu sites getting links from .gov sites getting links from comments link exchanges and so on... These are just a few of the tactics that, over the years, have been reported as "must do" strategies in building authoritative links back to your website. So why all the fuss about building backlinks for SEO anyway? If you are new to the world of online marketing, inbound marketing, SEO (search engine optimization), etc... [...]

The Value of News Content News is a common denominator that spans every industry and market around the world.  Weather you are an enterprise corporation in China, a financial institution on Wall Street, or a law firm in downtown Atlanta, your market is saturated with news and events each and every day. So you have news on one side of the equation. On the other side of the equation, you have your website and your overall online presence in places like search engines (i.e. Google) and social media (i.e. Facebook, Twitter, LinkedIn, etc...). Regardless of the size and scope of your business or industry, every business wants more exposure and presence, and every business wants to expand the reach and influence of their brand. In other words, every business wants to acquire more customers. Which makes sense, because this is how your business goes from mediocre to abundantly successful. So what can we do with this equation? Is there a way to leverage [...]

Wordpress for Enterprise & Corporate E-Commerce There's a commonly held belief that Wordpress is nothing more than a "beginner's level" blogging platform.  I think this speaks more to the simplicity and efficiency of Wordpress than anything else.  Using pre-built Wordpress templates, and leveraging the free Wordpress.com platform, a novice could spin up a Wordpress site in less than an hour or less.  Likewise, websites that are built on Wordpress make up approximately 20% of the web (ref: VentureBeat, 2013); again, pointing to the simplicity and efficiency of the Wordpress platform.  Because of the scale and presence of Wordpress sites on the web, this also means Wordpress has a powerful reputation for website design and search optimization.  Google engineer Matt Cutts takes it one step further by endorsing Wordpress as the "best platform for SEO." But what about using Wordpress for enterprise and corporate level websites?  And better yet, can Wordpress power even the largest brands in the e-commerce space? Not only do I believe Wordpress should [...]

Small business websites can be tricky when it comes to finding ways to generate more organic traffic.  After all, we aren’t talking about Hollywood gossip or hyper trendy products here. ​We are typically talking about segments like law firms, professional services, carpet cleaners, and taxicab companies that are, for the most part, attempting to reach a hyper local customer base. One of the primary ways you typically see small businesses take is to leverage paid advertising, both online and offline.  For example, you’ll see law firms leverage Google Adwords pay per click marketing, or accounting firms invest in Google Express local paid advertising.  In the offline world, you see the roadways lined with billboards and heavy investments in local newspaper advertising. Unfortunately, none of the paid advertising methods help, in the long term, to build high quality growth in website traffic to your small or local business.  After all, once you stop paying for your ad campaigns, your business [...]

The following article appeared in LinkedIn as one of Bipper Media's featured articles and discusses the core strategy we follow about local SEO - the process of driving clients into the top search results of Google's front page map listings.   Written by Bobby Holland, Owner / Founder of Bipper Media. --------------- Back in the day, when "Google My Business" was actually divided into Google Places and Google+ Business Pages, it was nearly impossible to pin down a systematic approach to local SEO. And what I mean by "local SEO" is... the process of getting your business ranked in what's called the 7-pack, 3-pack, and now even a 2-pack or 4-pack, of the Google local search results. You know, the A thru G (7 pack) rankings you see at the top of Google local search results. Also read:  3 Keys To Reaching #1 in Google Local Search Results But thankfully, Google has come a long ways in cleaning up [...]

When it comes to consumers searching for products and services, especially at the local level, mobile is quickly becoming the platform of choice.  In fact, Matt Cutts, a Google search engineer, has stated that as soon as this year, mobile search volume may surpass searches on desktops.  This means a fundamental shift in focus in SEO needs to take place.  Now, a "mobile first SEO" strategy has taken on a whole new level of importance. Originally posted by Bobby Holland on LinkedIn (view here) One of the major areas of focus in my agency over the past 6 months has been the combined strategy of "local SEO" and mobile web apps for business. The combined strategy, and the impact its having on our clients' business, has given birth to what I now call the Mobile First SEO Strategy. Let me use one of my DUI attorney clients as an example. This a great market for the mobile first SEO strategy because, [...]

With the onslaught of algorithm updates coming from Google lately, how in the world are you suppose to keep up with all the changes and make sure your local or small business reaches the top search results in Google? First of all, you can't - so stop chasing algorithms. Secondly, there are just a few fundamental variables that carry the majority of the weight in Google's algorithm.  There are even fewer variables that carry the most weight that you have any control over for influencing your rankings in Google. Think of it as the 80 / 20 rule to SEO:  20% of the variables that you can actually control carry 80% of the weight in influencing your rankings. But there is one variable, or strategy if you will, that could mean the difference between not being found, to being ranked #1 in Google for your locally targeted search phrase. Metro Targeted Landing Pages I have a client who runs [...]

 Hi, I'm Bobby from Bipper Media and I want to take a moment to talk about Google's recent decision to remove profile pictures from the search results in Google.   One industry that's been especially hard hit is the legal industry where, in a matter of minutes, thousands of lawyers went from having a profile picture in Google, to now nothing more than a link and text. And now, unfortunately, every attorney looks exactly the same in Google search - no one is standing out definitively. But luckily there's solution to this problem! I hope the information below is helpful, informative, and encouraging in that it provides a solution for how to respond to Google's decision to remove profile pictures from the search results. If you have questions, or would like to discuss this further, call my office directly: Call us at 706-363-0335 Shoot me an email at bobby@bippermedia.com. Thanks again for taking the time to read this article, and [...]

One of the best ways to sell more from your small business blog is through the use of video content. Video has proven, time and again, to be a more compelling source of content for visitors.  Primarily, video helps your visitors do less while consuming more. Think of it like this, if you compare two types of web pages where one has about 500 words of text and the other has a video at the top of the page followed by some text, what web page do you think is going to be more engaging? Even if your video is only 30 seconds long, people are going to hit play and more than likely sit and watch your video content for those 30 seconds. If your web page is nothing but text, then statistics show that the visitor to your web page are going to last around 10 seconds or less.  If the visitor did end up reading your [...]

I couldn't help but notice, as I was checking up on the rankings for several of our law firm clients, that none of the normal faces I'm used to seeing in Google search were showing up. Basically, I no longer see any profile pictures of attorneys who were leveraging Google Authorship with their websites. Nothing, nada... no more profile pics! I thought this was perhaps my computer - maybe something weird going on with the caching of my Chrome browser or something.  But I was already working in an incognito session, and still couldn't get any Google authorship pics to show up in the search results for attorneys. For example, if you Google the phrase "brain injury attorney chicago" (or just click here), I'm used to seeing at least 4 - 6 profile pictures of attorneys appearing in the Google search results. But now, at least when I search it anyway, I see none.  The front page of Google [...]