A successful business blogging strategy is one that leverages content, in the form of blog posts, as a way to drive inbound traffic to a website. The purpose of driving traffic to your website is to increase your brand exposure and ultimately [...]
In order for a small business to connect with their audience, build traffic to their website, and generate new business, their small business blog must be "searchable", "scanable", and "consumable". #1) Searchable The #1 traffic source to my blog, and all of [...]
Wouldn't it be great to have a system that could generate high ticket cases and clients for your law firm on autopilot? Ok, the autopilot idea is a bit of a stretch as you'll always need "a little" human intervention. But the beauty of [...]
Here's a quick video tutorial on how to add closed caption to Youtube and Facebook videos. Adding closed captioning to a video is how words or text appear at the bottom of the video. This is especially useful on Facebook videos since the [...]
Law firm websites have a tendency to be very self promotional, often emphasizing the awards the law firm has won or the accolades of their lawyers. This problem with self promotion goes beyond just law firms, as I see it across many SMB and enterprise level [...]
If you are an attorney, you more than likely heard of Nolo.com. Nolo is one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85) and part of the Martindale-Nolo Legal Network with over 15 million unique visitors per [...]
I just did a search in Google and saw something that I don't remember ever seeing before. Check out the pic below, and you'll see a beveled / raised border around each of the search results: Versus the search results that I'm used [...]
Over the past 10 years or so, I remember many times asking myself "what's the one thing... above all other things... that we can do to impact search rankings the most?" I mean, I really searched long and hard to find that ONE [...]
Nothing is more frustrating than seeing your toughest competitors in the top search results in Google whenever you type in your most profitable keyword phrases. The stories I hear on a regular basis range from corporations losing tens of millions of dollars [...]
There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, [...]
Due to recent algorithm changes at Google, most website owners and agencies are petrified of notion to manually build backlinks to your website. And rightly so! For the most part, manually built backlinks are full of deceptive and spammy techniques that can get your [...]
Thinking about rebuilding your website in 2016? Ask yourself these questions: Have you updated your website in the past year with new pages and fresh content? Is your website generating new leads and sales for your business? Are you seeing increased traffic and [...]
One of the most dynamic aspects of Google search is the way people search for news and information. If you are interested enough to take a deep dive into the data around news related search, check out Google's 2015 Year in Review in Google [...]
Content Marketing For Small Business Content marketing has a colorful history. I love the infographic from the Content Marketing Institute that illustrates how back in 4200 b.c., we find perhaps the first sign of content marketing in writing on cave walls. These writings [...]
Local SEO For Restaurants - How To Dominate the Search Results in Google & Facebook Local SEO is the act of building brand authority and relevance for your restaurant on the web. Local SEO for restaurants is about getting your business found in the top [...]
Facebook Local Business Directory Facebook rolled out a new local business directory this week that allows Facebook users to connect with local businesses in their area. Ironically enough, when news broke about this new feature, Yelp shares plummeted 8%, and ended the day (Dec. [...]
One of our clients is a personal injury law firm that specializes in brain injury cases. I mention this particular client because they operate in a very niche market, and it helps to illustrate the news article marketing strategy discussed below. We just completed another full month of [...]
When it comes to online marketing, there's a myriad of options for the small business to chose from. You have pay per click marketing which includes the likes of Google Adwords, Facebook, Twitter ads, and now even Instagram and Pinterest ads. And then [...]
There are ways to increase traffic to your website overall. Say, for example, you sell ads on your website and the advertisers earn revenue based on CMP (cost per 1,000 visitors). Then you would obviously focus on driving increased traffic to your website [...]
If you are like most local businesses, you probably only have one physical address. This is the most common local business structure after removing the big box brands from the equation. But one of the most common questions I get asked is "how [...]
There's been a lot of changes in 2015 that have impacted the Google Maps search results and the way local businesses get displayed on desktop and mobile search results. I'll save the details of those changes for a later post. But today, I want [...]
For today's modern law firm, the ability to drive traffic and exposure to their website is becoming increasingly more difficult, especially when your highest quality prospects begin their search in places like Google. The initial problem is the top search results in Google are becoming filled [...]
I was having lunch with a friend yesterday and he was showing me the new website he built for his plumbing business. The website looked good, clean, and modern as he was using Wix to build it out. This made me realize how much [...]
BPRMDIA - The license plate that took over 3 months to arrive! After nearly 3 months of working my way through the complexities of purchasing a salvage vehicle out of state, I'm excited to report two things: My car is now fully registered [...]
Image credit: Bruce Clay SEO Strategies For More Traffic & Rankings in Google One thing I'm passionate about is talking with business owners and digital media managers about ways they can increase their traffic exponentially in Google. I'm not talking about [...]
Ref: Stanford Earlier today, I was asked "what is a backlink?" And this got me a little fire up to answer, since in my world, there's very few people who would ever ask me "what is a backlink?" :-) The simple answer [...]
Very few businesses understand how to implement an effective inbound marketing campaign. Most simply publish a website without putting any thought into their design. And then, 6 months later, they are wondering why in the world nothing is happening? Effective Inbound Marketing In [...]
Since 2013, the interest and deployment in ad blockers has exploded. People on the web, and on mobile phones, have grown tired of the interruption economy where ads dominate the user experience on websites and apps. Here's a telling sign that the future of [...]
I love the saying "There is no elevator to success; you have to take the stairs." I'm not sure who said that quote originally, but it's a good one for sure. And the same can be said of growing your business on the web [...]
Over the years, we've had the privilege of working with a lot of different clients. From small town independent insurance agents, to billion dollar enterprise companies. Although the products and services varied as much as the companies themselves, there is undoubtedly one common [...]
The local search results in Google are becoming increasingly more valuable for locally oriented businesses. From local retailers to lawyers, dentists, and doctors, to the local carpet cleaner and house painters, being found in the top local search results in Google can mean the [...]
Growth Driven Design for Law Firm Websites Image by HubSpot There's a new buzz word (or phrase) in the world of inbound marketing called "growth driven design". A term, and concept, coined by Luke Summerfield (@SavvyLuke) with HubSpot. And in this [...]
Lead Generation Websites When it comes to generating news leads and sales, the internet presents the most fertile environment for your business. However, with the scale of growth seen on the web today, simply publishing new website for your business is hardly enough. If [...]
For years, I've been reading about, following, and studying the latest SEO link building tactics. And a lot of these tactics are still talked about and promoted to this day from some of the biggest names in the SEO and online marketing space [...]
The Value of News Content News is a common denominator that spans every industry and market around the world. Weather you are an enterprise corporation in China, a financial institution on Wall Street, or a law firm in downtown Atlanta, your market is [...]
Credit: Hubspot Broken Website Design Strategy Over the past 20 years or so of website design strategy, there's one thing that hasn't changed all that much... and that is website design strategy! From Yahoo Sitebuilder, all the way up to modern day web [...]
Wordpress for Enterprise & Corporate E-Commerce There's a commonly held belief that Wordpress is nothing more than a "beginner's level" blogging platform. I think this speaks more to the simplicity and efficiency of Wordpress than anything else. Using pre-built Wordpress templates, and leveraging the [...]
When it comes to successful business blogging, there's a couple of principles you need to keep in mind: Success is accumulated. 80% of of success is simply showing up. Success is Accumulated When you first start your business blog, expect your very first post [...]
This past week was a big one for the Podcast community as Google announced it will be launching its own portal for podcasters. The new podcast platform will be available in Google Play Music, and will recommend podcasts to the listeners based on their [...]
Small business websites can be tricky when it comes to finding ways to generate more organic traffic. After all, we aren’t talking about Hollywood gossip or hyper trendy products here. We are typically talking about segments like law firms, professional services, carpet cleaners, [...]
The following article appeared in LinkedIn as one of Bipper Media's featured articles and discusses the core strategy we follow about local SEO - the process of driving clients into the top search results of Google's front page map listings. Written by [...]
When it comes to consumers searching for products and services, especially at the local level, mobile is quickly becoming the platform of choice. In fact, Matt Cutts, a Google search engineer, has stated that as soon as this year, mobile search volume may [...]
There's an interesting paradigm shift underway within the search results in Google. On June 25th, Google removed authorship profile pictures from the search results. And no one was exempt! From the New York Times all the way down the local plumber, anyone who had [...]
If you serve customers from a local market, it's critically important for your business to show up in Google's local search results. These search results are sometimes referred to as Google Maps listings. They are most easily identified as the results marked or ranked from [...]
Do you have a website that's, well... less than stellar? Well today's your lucky day because here's what every small business website needs to be 'stellar'! And when I use the word "stellar" for a small business website, I'm thinking more in terms [...]
With the onslaught of algorithm updates coming from Google lately, how in the world are you suppose to keep up with all the changes and make sure your local or small business reaches the top search results in Google? First of all, you [...]
Hi, I'm Bobby from Bipper Media and I want to take a moment to talk about Google's recent decision to remove profile pictures from the search results in Google. One industry that's been especially hard hit is the legal industry where, in [...]
One of the best ways to sell more from your small business blog is through the use of video content. Video has proven, time and again, to be a more compelling source of content for visitors. Primarily, video helps your visitors do less [...]
Running a small or local business takes up enough of our time as it is, how in the world are we suppose to find time to do things like blogging, Facebook, Twitter, Youtube, Instagram, etc...? I've got some good news for you... you [...]
On June 25th, Google announced that it would be removing the small little profile pictures that appeared in the search results and that were the result of Google Authorship. This was obviously a hard pill to swallow for a lot of local and [...]
