Marketing Attribution vs. Marketing Automation – What’s the difference?

There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, Leadpages, and more... while mostly neglecting, or not understanding, marketing attribution. However, [...]

By | June 19th, 2016|Categories: Content Marketing, Local SEO|1 Comment

4 Tips To Rebuilding Your Website in 2016

Thinking about rebuilding your website in 2016? Ask yourself these questions: Have you updated your website in the past year with new pages and fresh content? Is your website generating new leads and sales for your business? Are you seeing increased traffic and exposure to your website? Do you leverage social media in conjunction with [...]

By | January 8th, 2016|Categories: Content Marketing, Local SEO|0 Comments

How To Leverage News For Your Small Business Content Marketing Strategy

One of the most dynamic aspects of Google search is the way people search for news and information.  If you are interested enough to take a deep dive into the data around news related search, check out Google's 2015 Year in Review in Google Trends.  You'll see some fascinating displays of data, along with a glimpse into the [...]

Content Marketing For Small Business Local SEO Success

Content Marketing For Small Business Content marketing has a colorful history.  I love the infographic from the Content Marketing Institute that illustrates how back in 4200 b.c., we find perhaps the first sign of content marketing in writing on cave walls.  These writings can be loosely translated to "6 Ways A Spear Can Save Your [...]

By | December 26th, 2015|Categories: Content Marketing, Local SEO|0 Comments

Local SEO For Restaurants – How To Win In Local Search & Social Media

Local SEO For Restaurants - How To Dominate the Search Results in Google & Facebook Local SEO is the act of building brand authority and relevance for your restaurant on the web.  Local SEO for restaurants is about getting your business found in the top local search results in Google and Facebook.  And this is quickly becoming [...]

By | December 20th, 2015|Categories: Content Marketing, Local SEO|0 Comments

Facebook Local Business Directory – Is This The New Frontier in Local SEO?

Facebook Local Business Directory Facebook rolled out a new local business directory this week that allows Facebook users to connect with local businesses in their area.  Ironically enough, when news broke about this new feature, Yelp shares plummeted 8%, and ended the day (Dec. 15th) down -9%, and ended the week down -8.36%. Facebook did not [...]

By | December 19th, 2015|Categories: Content Marketing, Facebook Local SEO|0 Comments

How News Article Marketing Grew Website Traffic by 226.5% from Social Media

One of our clients is a personal injury law firm that specializes in brain injury cases.  I mention this particular client because they operate in a very niche market, and it helps to illustrate the news article marketing strategy discussed below. We just completed another full month of news article marketing for this client, and I continue to be amazed [...]

Why Local SEO Is The #1 Focus For Most Small Businesses

When it comes to online marketing, there's a myriad of options for the small business to chose from.  You have pay per click marketing which includes the likes of Google Adwords, Facebook, Twitter ads, and now even Instagram and Pinterest ads.  And then you have email marketing such as MailChimp, Constant Contact, and Marketing Cloud. [...]

By | December 16th, 2015|Categories: Content Marketing, Local SEO|0 Comments

How To Increase Website Traffic From Your Most Profitable Visitors

There are ways to increase traffic to your website overall.  Say, for example, you sell ads on your website and the advertisers earn revenue based on CMP (cost per 1,000 visitors).  Then you would obviously focus on driving increased traffic to your website regardless of who the visitor is. The other side of that equation [...]

By | December 15th, 2015|Categories: Content Marketing|0 Comments

3 Easy Steps To Rank For Multiple Local Search Terms

If you are like most local businesses, you probably only have one physical address.  This is the most common local business structure after removing the big box brands from the equation.  But one of the most common questions I get asked is "how can I rank for multiple local search terms?"  What they are asking [...]

By | December 13th, 2015|Categories: Content Marketing, Local SEO|0 Comments

3 Local SEO Secrets To Top Rankings in Google Maps in 2015

There's been a lot of changes in 2015 that have impacted the Google Maps search results and the way local businesses get displayed on desktop and mobile search results.  I'll save the details of those changes for a later post.  But today, I want to share with you 3 things, or 3 changes in strategy, I've [...]

By | December 12th, 2015|Categories: Content Marketing, Local SEO|0 Comments

How Law Firms Can Compete in Google And Drive Increased Traffic To Their Websites

For today's modern law firm, the ability to drive traffic and exposure to their website is becoming increasingly more difficult, especially when your highest quality prospects begin their search in places like Google. The initial problem is the top search results in Google are becoming filled with directory sites such as Avvo and FindLaw.  And for the few [...]

By | December 10th, 2015|Categories: Content Marketing, Law Firm Marketing|0 Comments

Using SEO To Exploit Competitive Weakness In Keyword Markets

I was having lunch with a friend yesterday and he was showing me the new website he built for his plumbing business.  The website looked good, clean, and modern as he was using Wix to build it out. This made me realize how much has changed in website development from the days when I was first learning [...]

By | December 8th, 2015|Categories: Content Marketing|0 Comments

BPRMDIA – The New Bipper Media License Plate Finally Arrived!

BPRMDIA - The license plate that took over 3 months to arrive! After nearly 3 months of working my way through the complexities of purchasing a salvage vehicle out of state, I'm excited to report two things: My car is now fully registered and legal here in the State of Georgia. The Bipper Media license [...]

By | December 8th, 2015|Categories: Content Marketing|0 Comments

5 Simple SEO Strategies To Get More Traffic From Google

Image credit: Bruce Clay SEO Strategies For More Traffic & Rankings in Google One thing I'm passionate about is talking with business owners and digital media managers about ways they can increase their traffic exponentially in Google.  I'm not talking about paid traffic from sources like Google Adwords or Facebook ads.  Those are [...]

By | December 6th, 2015|Categories: Content Marketing|1 Comment

5 Stages of Effective Inbound Marketing

Very few businesses understand how to implement an effective inbound marketing campaign.  Most simply publish a website without putting any thought into their design.  And then, 6 months later, they are wondering why in the world nothing is happening? Effective Inbound Marketing In order to have an effective inbound marketing campaign, you have to understand [...]

By | December 2nd, 2015|Categories: Content Marketing, Local SEO|0 Comments

How To Beat Ad Blockers And Grow Your Business

Since 2013, the interest and deployment in ad blockers has exploded.  People on the web, and on mobile phones, have grown tired of the interruption economy where ads dominate the user experience on websites and apps. Here's a telling sign that the future of the internet is on its way to being "ad free": Image [...]

By | December 1st, 2015|Categories: Content Marketing|0 Comments

Getting Top Search Results in Google Means ‘You Have To Take the Stairs’

I love the saying "There is no elevator to success; you have to take the stairs."  I'm not sure who said that quote originally, but it's a good one for sure. And the same can be said of growing your business on the web and in Google search. Contrary to popular belief, there are no shortcuts [...]

By | November 26th, 2015|Categories: Content Marketing|0 Comments

The Only 2 Reasons Your Business Exists

Over the years, we've had the privilege of working with a lot of different clients.  From small town independent insurance agents, to billion dollar enterprise companies.  Although the products and services varied as much as the companies themselves, there is undoubtedly one common thread that ties them all together. Why Your Business Exists - 2 [...]

By | November 25th, 2015|Categories: Content Marketing, Local SEO|0 Comments

3 Steps To Higher Rankings in Google Local Maps Search Results (Local SEO)

The local search results in Google are becoming increasingly more valuable for locally oriented businesses.  From local retailers to lawyers, dentists, and doctors, to the local carpet cleaner and house painters, being found in the top local search results in Google can mean the difference between your phone ringing with a new customer or client, or not even [...]

By | November 22nd, 2015|Categories: Content Marketing, Local SEO|2 Comments

3 Ways Law Firm Websites Can Leverage Growth Driven Design

Growth Driven Design for Law Firm Websites Image by HubSpot There's a new buzz word (or phrase) in the world of inbound marketing called "growth driven design".  A term, and concept, coined by Luke Summerfield (@SavvyLuke) with HubSpot.  And in this article, I want to illustrate how a law firm can (and should) [...]

By | November 18th, 2015|Categories: Content Marketing|0 Comments

The Ultimate Guide To Building A Lead Generation Website

Why Build A Lead Generation Website When it comes to generating news leads and sales, the internet presents the most fertile environment for your business.  However, with the scale of growth seen on the web today, simply publishing new website for your business is hardly enough.  If you pursue such a strategy with your business website, [...]

By | November 17th, 2015|Categories: Content Marketing|0 Comments

The Secret To SEO Link Building That Might Surprise You

For years, I've been reading about, following, and studying the latest SEO link building tactics.  And a lot of these tactics are still talked about and promoted to this day from some of the biggest names in the SEO and online marketing space (I'll refrain from naming names here...!). If you've been interested in the [...]

By | November 14th, 2015|Categories: Content Marketing|0 Comments

How To Increase Website Traffic (And Grow Your Business) With News Articles

The Value of News Content News is a common denominator that spans every industry and market around the world.  Weather you are an enterprise corporation in China, a financial institution on Wall Street, or a law firm in downtown Atlanta, your market is saturated with news and events each and every day. So you have news [...]

By | November 13th, 2015|Categories: Content Marketing|0 Comments

Why Your Website Design Strategy Is Broke! (Growth Driven Design)

Credit: Hubspot Broken Website Design Strategy Over the past 20 years or so of website design strategy, there's one thing that hasn't changed all that much... and that is website design strategy!  From Yahoo Sitebuilder, all the way up to modern day web development platforms like Weebly and SquareSpace, you see the following workflow /strategy implemented: [...]

By | November 10th, 2015|Categories: Content Marketing, Website Design|2 Comments

The Ultimate List of Corporate Websites Built Using WordPress

Wordpress for Enterprise & Corporate E-Commerce There's a commonly held belief that Wordpress is nothing more than a "beginner's level" blogging platform.  I think this speaks more to the simplicity and efficiency of Wordpress than anything else.  Using pre-built Wordpress templates, and leveraging the free Wordpress.com platform, a novice could spin up a Wordpress site in less [...]

By | November 8th, 2015|Categories: Content Marketing|0 Comments

The Secret Sauce to Local Business Blogging Success

A successful business blogging strategy is one that leverages content, in the form of blog posts, as a way to drive inbound traffic to a website.  The purpose of driving traffic to your website is to increase your brand exposure and ultimately acquire more customers for your business. News Article Marketing If your market is [...]

Successful Business Blogging Is About Accumulating Success Over Time

When it comes to successful business blogging, there's a couple of principles you need to keep in mind: Success is accumulated. 80% of of success is simply showing up. Success is Accumulated When you first start your business blog, expect your very first post to be your worst.  Your first post will have no viewers (equivalent to sound [...]

By | November 3rd, 2015|Categories: Content Marketing|Tags: |0 Comments

Can Google Expand The Podcast Market by 450%?

This past week was a big one for the Podcast community as Google announced it will be launching its own portal for podcasters.  The new podcast platform will be available in Google Play Music, and will recommend podcasts to the listeners based on their "mood or interest - something to make them laugh, get lost in [...]

By | November 1st, 2015|Categories: Content Marketing|Tags: |0 Comments

3 Powerful Ways To Increase Website Traffic

Small business websites can be tricky when it comes to finding ways to generate more organic traffic.  After all, we aren’t talking about Hollywood gossip or hyper trendy products here. ​We are typically talking about segments like law firms, professional services, carpet cleaners, and taxicab companies that are, for the most part, attempting to reach [...]

By | October 30th, 2015|Categories: Content Marketing|0 Comments

Local SEO Strategy – 6 Steps To Top Rankings in Google Local Search Results

The following article appeared in LinkedIn as one of Bipper Media's featured articles and discusses the core strategy we follow about local SEO - the process of driving clients into the top search results of Google's front page map listings.   Written by Bobby Holland, Owner / Founder of Bipper Media. --------------- Back in the [...]

By | October 29th, 2014|Categories: Content Marketing|0 Comments

Mobile First SEO – Why Mobile Needs To Be A Big Part Of Your Overall SEO Strategy

When it comes to consumers searching for products and services, especially at the local level, mobile is quickly becoming the platform of choice.  In fact, Matt Cutts, a Google search engineer, has stated that as soon as this year, mobile search volume may surpass searches on desktops.  This means a fundamental shift in focus in SEO [...]

By | September 20th, 2014|Categories: Content Marketing|0 Comments

How Digital Media Enhances Google Search

There's an interesting paradigm shift underway within the search results in Google. On June 25th, Google removed authorship profile pictures from the search results. And no one was exempt! From the New York Times all the way down the local plumber, anyone who had a profile picture appearing with their website in the search results, suddenly [...]

By | July 16th, 2014|Categories: Blog, Content Marketing|0 Comments

The Best Strategy For Local SEO Success

If you serve customers from a local market, it's critically important for your business to show up in Google's local search results. These search results are sometimes referred to as Google Maps listings. They are most easily identified as the results marked or ranked from letter A - G. Here's a screenshot of Google local search results on a [...]

By | July 11th, 2014|Categories: Content Marketing, Local SEO|0 Comments

Why Every Small Business Website Needs To Be Stellar

Do you have a website that's, well... less than stellar?  Well today's your lucky day because here's what every small business website needs to be 'stellar'! And when I use the word "stellar" for a small business website, I'm thinking more in terms of inbound traffic and customer conversion than anything else. Ultimately, I would [...]

By | July 8th, 2014|Categories: Content Marketing|0 Comments

Local SEO Secret Revealed: How To Take Advantage of Google’s Local Search Algorithm

With the onslaught of algorithm updates coming from Google lately, how in the world are you suppose to keep up with all the changes and make sure your local or small business reaches the top search results in Google? First of all, you can't - so stop chasing algorithms. Secondly, there are just a few [...]

By | July 6th, 2014|Categories: Content Marketing|0 Comments

How Lawyers Can Respond To Losing Their Profile Pictures in Google Search

 Hi, I'm Bobby from Bipper Media and I want to take a moment to talk about Google's recent decision to remove profile pictures from the search results in Google.   One industry that's been especially hard hit is the legal industry where, in a matter of minutes, thousands of lawyers went from having a profile [...]

By | July 5th, 2014|Categories: Content Marketing|0 Comments

How Video Helps You Sell More From Your Small Business Blog

One of the best ways to sell more from your small business blog is through the use of video content. Video has proven, time and again, to be a more compelling source of content for visitors.  Primarily, video helps your visitors do less while consuming more. Think of it like this, if you compare two [...]

By | July 4th, 2014|Categories: Content Marketing|0 Comments

3 Digital Media Strategies For Growing Your Local or Small Business

Running a small or local business takes up enough of our time as it is, how in the world are we suppose to find time to do things like blogging, Facebook, Twitter, Youtube, Instagram, etc...? I've got some good news for you... you don't enough time to do all of the above. On the other [...]

By | July 3rd, 2014|Categories: Content Marketing|Tags: |2 Comments

Here’s What You Do Now That Google Authorship Is Gone?

On June 25th, Google announced that it would be removing the small little profile pictures that appeared in the search results and that were the result of Google Authorship.  This was obviously a hard pill to swallow for a lot of local and small businesses.  We work with quite a few attorneys, for example, and [...]

By | July 2nd, 2014|Categories: Content Marketing, Local SEO|0 Comments

Did Google Just Nix Google Authorship For Lawyers? Profile Pics Are Gone…

I couldn't help but notice, as I was checking up on the rankings for several of our law firm clients, that none of the normal faces I'm used to seeing in Google search were showing up. Basically, I no longer see any profile pictures of attorneys who were leveraging Google Authorship with their websites. Nothing, [...]

By | June 28th, 2014|Categories: Content Marketing|0 Comments

Video Authorship – Making Magic Happen in Google Search

Video Presentation on Video Authorship Bipper Media presentation on video authorship, video and brand marketing in Google search.  Learn more by visiting our article aboutvideo authorship here. Video authorship is one of the most amazing ways to brand your business, product, or service in the organic search results in Google! One of the things I [...]

By | June 24th, 2014|Categories: Content Marketing|Tags: |1 Comment

The #1 SEO Mistake Website Owners & Bloggers Are Still Making

Produce authentic, original content that provides value to your visitors, or else you may find yourself disappearing completely from the top search results in Google! Back on May 20th, Google Engineer Matt Cutts announced that their latest algorithm update called Panda 4.0 was "rolling out".  The main focus of this latest update was to make [...]

By | June 22nd, 2014|Categories: Content Marketing|Tags: , |0 Comments

The #1 Strategy To Selling More From Your Small Business Blog

In order to sell more from your small business blog, you have to learn to lead with valuable content first, and then your sales will come. This has been one of the toughest lessons for me to learn over the years as a small business owner, and as someone who runs a business blog.  Anytime [...]

By | June 20th, 2014|Categories: Content Marketing|0 Comments

5 Best Personal Injury Attorneys in Atlanta, Georgia

Top > Georgia > Lawyers in Georgia > Personal Injury Lawyers in Georgia > Personal Injury Lawyers in Athens, Ga. Here are the 5 best personal injury lawyers in Atlanta, Georgia based on client ratings & reviews from around the web. Have you been injured in an accident in metro Atlanta?  Are you looking for the absolute best legal [...]

5 Best DUI Attorneys in Athens, Ga.

Best DUI Attorneys in Athens, Ga - Here are the 5 best lawyers practicing DUI / DWI in Athens, Georgia based on ratings and reviews.

The Five W’s To Highly Effective Small Business Blogging & SEO Content Writing

There's a very simple strategy to follow when it comes to running a highly productive small business blog.  This same strategy can be used for producing content that ranks well in Google as well.  The strategy is nothing more than producing informative content that answers questions about your business, products, and services. The 5 W's [...]

By | June 18th, 2014|Categories: Content Marketing|Tags: |0 Comments

21 Reasons To Start A Blog For Your Small Business

Are you a small business owner who's on the fence about starting a blog?  Let me give you 21 reasons why I believe a small business blog is the best thing you can do for your business right now! It's time. In today's age of mass social media adoption, and the unprecendented opportunity in SEO [...]

By | June 17th, 2014|Categories: Content Marketing|Tags: |1 Comment

The Secret to Local SEO Success Revealed

Wanna know how to dominate Google search results for your local market?  Here's the formula to local SEO success: (Core Phrase + Metro Area) + (IP address) = Rankings One of the recent phenomena's within Google's algorithm has been the introduction of "IP address / location awareness".  What this means is, Google is now accounting [...]

By | June 16th, 2014|Categories: Content Marketing, Local SEO|0 Comments

How This Law Firm Mobile App Is Working To Produce Leads

Mobile Marketing Strategy for Law Firms With the a strategically designed mobile app, a law firm (or any small business) can quickly increase leads, calls, and sales for their business. I wanted to share a recent success story with one of our law firm clients who's experiencing a dramatic increase in inbound calls and leads [...]

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