The Secret Sauce to Local Business Blogging Success

A successful business blogging strategy is one that leverages content, in the form of blog posts, as a way to drive inbound traffic to a website.  The purpose of driving traffic to your website is to increase your brand exposure and ultimately [...]

3 Tips To Small Business Blogging Success

In order for a small business to connect with their audience, build traffic to their website, and generate new business, their small business blog must be "searchable", "scanable", and "consumable". #1) Searchable The #1 traffic source to my blog, and all of [...]

How To Show Text / Captions on Youtube & Facebook Videos

Here's a quick video tutorial on how to add closed caption to Youtube and Facebook videos. Adding closed captioning to a video is how words or text appear at the bottom of the video. This is especially useful on Facebook videos since the [...]

2022-01-02T23:09:20-05:00By |Content Marketing|

#1 Secret Content Strategy for Law Firm Websites

Law firm websites have a tendency to be very self promotional, often emphasizing the awards the law firm has won or the accolades of their lawyers.  This problem with self promotion goes beyond just law firms, as I see it across many SMB and enterprise level [...]

2022-01-02T23:09:20-05:00By |Content Marketing|

How To Create An Effective Nolo Profile For Your Law Firm

If you are an attorney, you more than likely heard of Nolo.com.  Nolo is one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85) and part of the Martindale-Nolo Legal Network with over 15 million unique visitors per [...]

2022-01-02T23:09:21-05:00By |Content Marketing|

Is Google Testing Beveled / Raised Search Result Display?

I just did a search in Google and saw something that I don't remember ever seeing before.  Check out the pic below, and you'll see a beveled / raised border around each of the search results: Versus the search results that I'm used [...]

2022-01-02T23:09:22-05:00By |Content Marketing|

Why Are Competitors Outranking My Business in Google?

Nothing is more frustrating than seeing your toughest competitors in the top search results in Google whenever you type in your most profitable keyword phrases. The stories I hear on a regular basis range from corporations losing tens of millions of dollars [...]

Marketing Attribution vs. Marketing Automation – What’s the difference?

There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, [...]

2022-01-02T23:09:24-05:00By |Content Marketing|

Your Secret Weapon To Powerful Link Building for SEO

Due to recent algorithm changes at Google, most website owners and agencies are petrified of notion to manually build backlinks to your website.  And rightly so!  For the most part, manually built backlinks are full of deceptive and spammy techniques that can get your [...]

2022-01-02T23:09:28-05:00By |Content Marketing|

How To Leverage News For Your Small Business Content Marketing Strategy

One of the most dynamic aspects of Google search is the way people search for news and information.  If you are interested enough to take a deep dive into the data around news related search, check out Google's 2015 Year in Review in Google [...]

Content Marketing For Small Business Local SEO Success

Content Marketing For Small Business Content marketing has a colorful history.  I love the infographic from the Content Marketing Institute that illustrates how back in 4200 b.c., we find perhaps the first sign of content marketing in writing on cave walls.  These writings [...]

Local SEO For Restaurants – How To Win In Local Search & Social Media

Local SEO For Restaurants - How To Dominate the Search Results in Google & Facebook Local SEO is the act of building brand authority and relevance for your restaurant on the web.  Local SEO for restaurants is about getting your business found in the top [...]

Facebook Local Business Directory – Is This The New Frontier in Local SEO?

Facebook Local Business Directory Facebook rolled out a new local business directory this week that allows Facebook users to connect with local businesses in their area.  Ironically enough, when news broke about this new feature, Yelp shares plummeted 8%, and ended the day (Dec. [...]

Why Local SEO Is The #1 Focus For Most Small Businesses

When it comes to online marketing, there's a myriad of options for the small business to chose from.  You have pay per click marketing which includes the likes of Google Adwords, Facebook, Twitter ads, and now even Instagram and Pinterest ads.  And then [...]

How To Increase Website Traffic From Your Most Profitable Visitors

There are ways to increase traffic to your website overall.  Say, for example, you sell ads on your website and the advertisers earn revenue based on CMP (cost per 1,000 visitors).  Then you would obviously focus on driving increased traffic to your website [...]

2022-01-02T23:12:21-05:00By |Content Marketing|

3 Easy Steps To Rank For Multiple Local Search Terms

If you are like most local businesses, you probably only have one physical address.  This is the most common local business structure after removing the big box brands from the equation.  But one of the most common questions I get asked is "how [...]

3 Local SEO Secrets To Top Rankings in Google Maps in 2015

There's been a lot of changes in 2015 that have impacted the Google Maps search results and the way local businesses get displayed on desktop and mobile search results.  I'll save the details of those changes for a later post.  But today, I want [...]

How Law Firms Can Compete in Google And Drive Increased Traffic To Their Websites

For today's modern law firm, the ability to drive traffic and exposure to their website is becoming increasingly more difficult, especially when your highest quality prospects begin their search in places like Google. The initial problem is the top search results in Google are becoming filled [...]

Using SEO To Exploit Competitive Weakness In Keyword Markets

I was having lunch with a friend yesterday and he was showing me the new website he built for his plumbing business.  The website looked good, clean, and modern as he was using Wix to build it out. This made me realize how much [...]

2022-01-02T23:12:23-05:00By |Content Marketing|

BPRMDIA – The New Bipper Media License Plate Finally Arrived!

BPRMDIA - The license plate that took over 3 months to arrive! After nearly 3 months of working my way through the complexities of purchasing a salvage vehicle out of state, I'm excited to report two things: My car is now fully registered [...]

2022-01-02T23:12:24-05:00By |Content Marketing|

5 Simple SEO Strategies To Get More Traffic From Google

Image credit: Bruce Clay SEO Strategies For More Traffic & Rankings in Google One thing I'm passionate about is talking with business owners and digital media managers about ways they can increase their traffic exponentially in Google.  I'm not talking about [...]

2022-01-02T23:12:24-05:00By |Content Marketing|

5 Stages of Effective Inbound Marketing

Very few businesses understand how to implement an effective inbound marketing campaign.  Most simply publish a website without putting any thought into their design.  And then, 6 months later, they are wondering why in the world nothing is happening? Effective Inbound Marketing In [...]

2022-01-02T23:12:26-05:00By |Content Marketing|

How To Beat Ad Blockers And Grow Your Business

Since 2013, the interest and deployment in ad blockers has exploded.  People on the web, and on mobile phones, have grown tired of the interruption economy where ads dominate the user experience on websites and apps. Here's a telling sign that the future of [...]

2022-01-02T23:12:26-05:00By |Content Marketing|

Getting Top Search Results in Google Means ‘You Have To Take the Stairs’

I love the saying "There is no elevator to success; you have to take the stairs."  I'm not sure who said that quote originally, but it's a good one for sure. And the same can be said of growing your business on the web [...]

2022-01-02T23:12:27-05:00By |Content Marketing|

The Only 2 Reasons Your Business Exists

Over the years, we've had the privilege of working with a lot of different clients.  From small town independent insurance agents, to billion dollar enterprise companies.  Although the products and services varied as much as the companies themselves, there is undoubtedly one common [...]

2022-01-02T23:12:27-05:00By |Content Marketing|

3 Steps To Higher Rankings in Google Local Maps Search Results (Local SEO)

The local search results in Google are becoming increasingly more valuable for locally oriented businesses.  From local retailers to lawyers, dentists, and doctors, to the local carpet cleaner and house painters, being found in the top local search results in Google can mean the [...]

3 Ways Law Firm Websites Can Leverage Growth Driven Design

Growth Driven Design for Law Firm Websites Image by HubSpot There's a new buzz word (or phrase) in the world of inbound marketing called "growth driven design".  A term, and concept, coined by Luke Summerfield (@SavvyLuke) with HubSpot.  And in this [...]

2022-01-02T23:12:28-05:00By |Content Marketing|

The Ultimate Guide To Building A Lead Generation Website

Lead Generation Websites When it comes to generating news leads and sales, the internet presents the most fertile environment for your business.  However, with the scale of growth seen on the web today, simply publishing new website for your business is hardly enough.  If [...]

2022-01-02T23:12:29-05:00By |Content Marketing|

The Secret To SEO Link Building That Might Surprise You

For years, I've been reading about, following, and studying the latest SEO link building tactics.  And a lot of these tactics are still talked about and promoted to this day from some of the biggest names in the SEO and online marketing space [...]

2022-01-02T23:12:30-05:00By |Content Marketing|

How To Increase Website Traffic (And Grow Your Business) With News Articles

The Value of News Content News is a common denominator that spans every industry and market around the world.  Weather you are an enterprise corporation in China, a financial institution on Wall Street, or a law firm in downtown Atlanta, your market is [...]

2022-01-02T23:12:30-05:00By |Content Marketing|

Why Your Website Design Strategy Is Broke! (Growth Driven Design)

Credit: Hubspot Broken Website Design Strategy Over the past 20 years or so of website design strategy, there's one thing that hasn't changed all that much... and that is website design strategy!  From Yahoo Sitebuilder, all the way up to modern day web [...]

The Ultimate List of Corporate Websites Built Using WordPress

Wordpress for Enterprise & Corporate E-Commerce There's a commonly held belief that Wordpress is nothing more than a "beginner's level" blogging platform.  I think this speaks more to the simplicity and efficiency of Wordpress than anything else.  Using pre-built Wordpress templates, and leveraging the [...]

2022-01-02T23:12:31-05:00By |Content Marketing|