TikTok is one of the fastest-growing social media platforms, gaining 1 billion users last year. As the app keeps growing in popularity, more and more brands are using TikTok to increase awareness of their business. Why should your business consider promoting itself [...]
A successful business blogging strategy is one that leverages content, in the form of blog posts, as a way to drive inbound traffic to a website. The purpose of driving traffic to your website is to increase your brand exposure and ultimately [...]
In order for a small business to connect with their audience, build traffic to their website, and generate new business, their small business blog must be "searchable", "scanable", and "consumable". #1) Searchable The #1 traffic source to my blog, and all of [...]
Wouldn't it be great to have a system that could generate high ticket cases and clients for your law firm on autopilot? Ok, the autopilot idea is a bit of a stretch as you'll always need "a little" human intervention. But the beauty of [...]
Here's a quick video tutorial on how to add closed caption to Youtube and Facebook videos. Adding closed captioning to a video is how words or text appear at the bottom of the video. This is especially useful on Facebook videos since the [...]
Law firm websites have a tendency to be very self promotional, often emphasizing the awards the law firm has won or the accolades of their lawyers. This problem with self promotion goes beyond just law firms, as I see it across many SMB and enterprise level [...]
If you are an attorney, you more than likely heard of Nolo.com. Nolo is one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85) and part of the Martindale-Nolo Legal Network with over 15 million unique visitors per [...]
I just did a search in Google and saw something that I don't remember ever seeing before. Check out the pic below, and you'll see a beveled / raised border around each of the search results: Versus the search results that I'm used [...]
Over the past 10 years or so, I remember many times asking myself "what's the one thing... above all other things... that we can do to impact search rankings the most?" I mean, I really searched long and hard to find that ONE [...]
Nothing is more frustrating than seeing your toughest competitors in the top search results in Google whenever you type in your most profitable keyword phrases. The stories I hear on a regular basis range from corporations losing tens of millions of dollars [...]
There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, [...]
Due to recent algorithm changes at Google, most website owners and agencies are petrified of notion to manually build backlinks to your website. And rightly so! For the most part, manually built backlinks are full of deceptive and spammy techniques that can get your [...]
Thinking about rebuilding your website in 2016? Ask yourself these questions: Have you updated your website in the past year with new pages and fresh content? Is your website generating new leads and sales for your business? Are you seeing increased traffic and [...]
One of the most dynamic aspects of Google search is the way people search for news and information. If you are interested enough to take a deep dive into the data around news related search, check out Google's 2015 Year in Review in Google [...]
Content Marketing For Small Business Content marketing has a colorful history. I love the infographic from the Content Marketing Institute that illustrates how back in 4200 b.c., we find perhaps the first sign of content marketing in writing on cave walls. These writings [...]
Local SEO For Restaurants - How To Dominate the Search Results in Google & Facebook Local SEO is the act of building brand authority and relevance for your restaurant on the web. Local SEO for restaurants is about getting your business found in the top [...]
Facebook Local Business Directory Facebook rolled out a new local business directory this week that allows Facebook users to connect with local businesses in their area. Ironically enough, when news broke about this new feature, Yelp shares plummeted 8%, and ended the day (Dec. [...]
When it comes to online marketing, there's a myriad of options for the small business to chose from. You have pay per click marketing which includes the likes of Google Adwords, Facebook, Twitter ads, and now even Instagram and Pinterest ads. And then [...]
