How To Use A Mobile Lead Generation Site To Get More Business

I probably don't even need to tell you this, but mobile is hot... super hot in fact! Statistics show that consumers, especially local consumers, are starting to search for products and services more from their mobile devices than from their traditional computers and laptops. Let's face it - smartphones and tablets like the iPad are simply replacing and disrupting traditional computer use models. But as a small or local business owner, what does all of this mobile jibber-jabber mean to you and your business? Especially, how can your business leverage the explosive mobile market to increase leads and phone calls into your business? The mobile lead generation site for your business. I would like to share one method (or experience) I've been having with one of our clients that is working like magic in connecting new leads to my client through the use of mobile lead generation site. The concept is simple, actually, when you break down into bite [...]

What The Bible Teaches Us About Success & Content Marketing

If there's one thing I've learned over the past 10 or so years of helping people with online marketing is that people have a lot of questions, and I spend a massive amount of time on the phone and on the web answering these questions. Yes, I'm compelled to help people understand the power of content marketing and the impact it has on generating new leads and sales for business owners. It wasn't until recently that I realized something spectacular about this back and forth, question and answer dialogue that was absolutely consuming me.  And heck, I don't feel too out of touch with this form of "teaching" because it's exactly how Socrates taught his students. In fact there's a name for it... it's called The Socratic Method. Another amazing thing I discovered is that the greatest moments of advancement, the most profound upward swings of momentum in my business, occurred when I took the time to listen to someone's [...]

10 Steps To Getting More Customers From Your Website

Every business nowadays has a website.  Unfortunately, the overwhelming majority of these business websites are nothing but "bait-less" hooks lingering in open waters. The problem is, according to most business owners I speak to, they have no idea how to bait that hook in order to catch new customers.  I hate to use a cliche such as fishing here, but the imagery accurately described the state of websites that are owned by businesses. So what happens to the business website after awhile - after seeing zero increase in traffic, leads, and sales?  The business owner just writes the website off and it sits there, growing ever deeper in the black hole of the web. But great news my friends!  Your website doesn't have to fade away into the black hole of the web... your business can actually be dominating your competition and being flooding you with new leads!  That's right folks.  With just a little bit of guidance, your [...]

3 Ways Your Local Business Can Increase Visibility In Google

Does your local business come up in Google when someone in your city searches for your products or services? If not, keep reading to learn how your local business can increase visibility in Google search results. For locally owned businesses, the marketing game is changing dramatically.  People simply aren't looking for local products and services the same way anymore. Locally owned businesses can't keep throwing money at The Yellow Pages or the newspaper and hope to generate new customers. eads. Unfortunately, people aren't using these resources to find locally owned businesses. And there's a reason for this... It's because customers (the people in your city) is turning to none other than Google, and social media sites, to find the best local businesses, products, and services. And why would they when you can simply fire up Google on my computer or my mobile phone, and instantly find businesses that meet your needs by simply typing in (or speaking) a search query? [...]

3 Ways Content Marketing Can Increase Sales For Your Business

Are you ready to increase traffic to your website, more awareness and recognition for your brand, and ultimately more sales for your business? If so,  read on to learn how content marketing plays a key role in the success of your business! Here's a simple concept for you.  it's like "Internet 101"...  Ready? When it comes to the web and Google search results, the reason most businesses fail is because they simply haven't shown up for the party yet. What do I mean by this? It means if you're a business with a website, then the only way to connect to people on the internet and in Google search results is to be present and available when someone searches for you. I know... that was too easy wasn't it?  I told you folks... Internet 101 stuff here! And although the concept is easy enough to understand, you'd be amazed at how many businesses are perplexed when they launch their [...]

10 Tips (Plus A Bonus) On Content Marketing For Local Business

Let me define "local" here for you quickly.  If your business earns revenue from a client base that either walks in your front door, drives up to your window, or places a phone call to you to make an order or schedule an appointment, then you probably have a local business. And as a local business owner, did you know that one of the most powerful tools you have in your marketing arsenal is content? That's right, content marketing for a local business is so overlooked today it's not even funny.  In fact, I think I'm going to do a survey of 100 businesses where I live to see how many of them run a blog - and by "run" I mean actively post content.  I'm going to wager that the percentage is extremely small. And because of the "extremely small" amount of content being produced by a local business, there's an "extremely large" opportunity for you (or any [...]

5 Reasons To Build A LinkedIn Company Page For Your Business

Not sure if you knew this or not, but LinkedIn has recently launched Company Pages.  This allows you to create a listing for your business that is integrated directly into the fiber of LinkedIn, and benefits from the social networking exposure that LinkedIn is best known for. This is a new feature, to be sure.  But it's actually pretty easy to set up your new LinkedIn Business Page.  Since I haven't yet written a  "How To Setup Your LinkedIn Business Page" yet, I'm going to defer to a great article on Mashable. Top 5 Reasons To Build A Company Page on LinkedIn' It's important, if you have a business of any size, to build a company page on LinkedIn.  No, not just because it's the latest and greatest social networking platform to take up your time, but because your company page will deliver benefits long after you initially publish it. 1)  Build Your Google Places Page Authority The first [...]

How To Turn Your Blog Into A Social Online Magazine Using Pinterest Boards

So I started using Pinterest a few weeks ago to share articles I write at Tablet Crunch, my blog that's all about tablet computers.  And to honest, I only started trying Pinterest when I saw that the Twitter Facebook Social Share plugin was updated and allowed you to add a Pinterest sharing button. I never even considered Pinterest, or thought of Pinterest as a platform to actually share my content. But let me tell you, it's becoming one of the best decisions I've made with my blog! Turn your blog into an online magazine with Pinterest After about a week or so of sending my content from Tablet Crunch to Pinterest, I started to notice something pretty cool happening - my analytics was showing Pinterest as a growing platform for referral traffic. What??? Pinterest is actually sending traffic to my blog??? Absolutely. But what I discovered was that not only was Pinterest sending an increasing volume of traffic to [...]

3 Keys To Content Marketing & Lead Generation

I want to share with you the knowledge I've gained over the past 6 years working in the area of content marketing and lead generation.  I've learned what I know through nothing other than the school of hard knocks.  Lot's of money, even more time, and even more sweat have been invested into the efforts of trying to figure out what works - what actually generates leads and conversions on the web - when it comes to content.  The thing is, the saying that content is king is just as true today as it was nearly 15 years ago when Google guys were at Stanford figuring out their algorithm that would ultimately become what we know today as Google. So if content is king, then search must be the kingdom.  And this means, when it comes to reaching new customers, new prospects, new contacts, and new connections, then search engine exposure through the use of content is the obvious [...]

By | February 29th, 2012|Categories: Blog, Business, Content Marketing|Tags: , , |1 Comment

5 Tips For Driving Traffic To Small & Local Business Websites

Are you a small or local business?  Are you struggling to find an effective way to market your business on the Internet?  If this is you, then welcome!  I'm about to share with you 5 killer marketing strategies that will help any small or local business dramatically increase their traffic & exposure on the web. But it's not just about increasing traffic and exposure for your website.  These 5 strategies will help your business gain exposure to your most profitable audience, and help you increase actual conversions - prospects that turn into paying customers. Ready to get started?  Great... continue reading below. #1)  Facebook Pay Per Click ads Facebook!  Every heard of it...?  If not, then you are in the minority (and that's an understatement), because as of this writing, there are over 800 million Facebook users worldwide.  And by the year 2015, there is expected to be 1 billion users on Facebook. "But wait...", you say.  "I'm just [...]

How To Write Content That Dominates Google Search

Who in the world doesn't want top search results in Google? If you are reading this article, then it I think it goes without saying that achieving the coveted front page - heck, even the top 3 search results in Google - is a dream that you wish you could achieve. Lucky for you my friends, I'm about to show you how to do it through the simple use of content. That's right - you'll have to write some content. But don't hand your head too low!  After all, Google is the one who established the fact that content is king. And if content is king - meaning, content is that vehicle upon which you achieve top search results in Google - then it's worth finding out how to produce content that's primed for those top search rankings. It's all about the niche keyword phrase (or phrases) A lot of business owners, and marketers, try to bite off way [...]

3 Tips For Content Marketing Success

How do I get more traffic & exposure on the web? A common question indeed.  And one that many online marketers and small business owners have yet to answer. It's been a well known fact since the late 1990's, early 2000, when Google came on the seen with their revolutionary search engine - and that, content is king! And it's still true today. Content is the vehicle upon which new customers, new leads, and ultimately new sales come to any business.  It's just the nature of the web these days.  Everyone is online searching for products and services, and nearly 100% of those potential customers are reviewing content to help in their decision making process. It's content that ultimately turns prospects into customers. There's really only one place that brings this truth out more than any other, and that is Google Adwords.  How, or why, does Google make so much money (literally billions each and every year) from their [...]

Content Marketing – The Key To Free, Unlimited Traffic & Exposure

Content Marketing is your key to free, unlimited traffic and exposure for your business. Content marketing - the art of producing content built around your business, and using that content to connect to new customers and build your brand. The implications of effective content marketing are that you are producing your content on a platform that will get crawled, indexed, and exposed on major search engines (i.e. Google) very quickly.  The one platform I recommend you use for this purpose is Wordpress. Wordpress is, without a doubt, built upon the most efficient code available for a CMS.  This allows search engines such as Google to quickly find your site, crawl your index, and make your pages available to customers who are searching for what you offer.  In fact, Wordpress has such a strong reputation with Google that Matt Cutts, Google's anti-spam engineer, uses it for his blog. The Art of Content Marketing There are certainly lots of ways to [...]