A poor website design can destroy your brand’s reputation. Many businesses understand the importance of layout when it comes to a professionally designed website, but color plays just as big a part.
Colors like red, blue, green, and yellow can evoke emotions and direct customer behavior. Are you using the right colors to create the impression that you want?
Understanding color psychology and color theory can help you avoid major mistakes that could be costing you business. Learn all about color psychology marketing here and then take the next step toward creating a beautiful, professional business website.
What Is Color Psychology?
It’s scientifically proven that color can have an impact on our minds and bodies. Cool colors like blue can relax you, while warm colors like red can evoke passion or feelings of power.
How big of an impact color plays is debatable, but it can still affect consumer behavior and feelings about your brand.
Of course, certain colors are influenced by your culture and your personal experiences. For instance, white in Western cultures brings to mind ideas of purity, but in Eastern countries, it’s a color of mourning. That said, certain colors have a universal meaning.
Designers and marketers often prefer certain colors for the impact they can have on customers. Calming colors that evoke feelings of peace might work well for a spa website, for example.
Choosing the right colors can have an impact on SEO, depending on how you use them and where. Certain colors work well when you want to create a sense of urgency or if you want to make visitors feel at ease. You can optimize your website by choosing the right ones.
How Do People Respond to Different Colors?
Certain colors evoke different feelings in people. This can help you set the mood for your website, tell a customer more about what you do, or make visitors feel a certain way.
Colors can affect consumer behavior and encourage them to take an action. Optimizing your website with the right colors can say a lot about your brand and even help boost your ranking.
Here are some of the most common colors used in website design and how they can impact the body and mind.
Red Color Psychology
Unlike many colors, red has a lot of conflicting emotional responses. For this reason, you might want to be careful when using red on your website.
That said, red is a very powerful color. Using it in the right design can say a lot about your brand. It can help you appear confident and prove you stand behind your brand and your promises.
Positive emotions and feelings associated with red include passion, love, desire, action, and energy.
Negative feelings associated with red include anger and danger. Red is the color of blood and fire. It’s also the color of stop signs, red traffic lights, sirens, and fire trucks.
Who uses red? Warm colors like red are great for e-commerce websites and B2B software services. If you want someone to pay attention and do something, red can be a good choice.
Blue Color Psychology
Blue can make people think of water or the sky, which can create calming feelings. The color blue is often found in nature, and a blue color scheme can make your website look welcoming and serene.
Positive emotions and associations linked to blue include trust, honesty, intelligence, serenity, productivity, calmness, and stability.
Negative associations linked to blue include sadness, loneliness, and a cold or icy feeling.
Many financial institutions use blue colors due to the associations with security and serenity.
Green Color Psychology
Green is another color that many people associate with nature, envisioning trees and grass and the great outdoors. It can also make people think of luck and money.
Positive associations with green include hope, growth, balance, healing, reassurance, refreshing feelings, luck, safety, feelings that something is natural or organic, and money.
Negative emotions and associations include envy or jealousy.
Green hues work well for businesses connected to nature, like state parks or organizations that want to promote they are eco-friendly. Green is also very calming and can work well for yoga studio websites, CBD companies, and more.
Colors to Limit or Avoid
Yellow is an attention-grabbing color and can work in moderation, but too much of it can cause visual fatigue. It’s also hard to read.
Associations with yellow include energy, positivity, and warmth. However, it can sometimes be too bright, especially in abundance.
Brown is an earthy color, but it’s also not very exciting. In fact, this Pantone shade in brown was dubbed the ugliest color in the world.
That’s not to say brown doesn’t have its place in website design. Positive associations with brown include a sense of durability, reliability, and nature.
Negative emotions and associations linked to brown include isolation, drabness, dirt, and mud.
Other Colors That Work
Many companies use orange rather than yellow or red to grab someone’s attention. For CTA buttons that encourage subscribing or taking an action, orange works well.
Positive associations with orange include energy, happiness, enthusiasm, optimism, rejuvenation, friendliness, and fun.
People may associate orange with danger and safety equipment, such as traffic cones and safety vests. Whether this is a good or bad thing depends on how it’s used.
When used in the right situation, even black can work in website design. The color black is often associated with luxury brands. Keep in mind that black won’t draw attention or encourage people to take an action as much as a brighter color might.
Positive associations with black include elegance, masculinity, attractiveness, authority, and power.
Negative associations include death or evil.
Does Color Psychology Matter for SEO?
Now that you know more about how color psychology affects people’s minds and bodies, does it really matter?
To a degree.
The impact of a certain color on behavior may be limited, and the effects are usually temporary. However, certain colors can work well for a call to action (CTA) button, where you want to direct the line of sight to a certain point.
Overusing a certain color, such as yellow or red, can overwhelm someone and create visual fatigue. Using too much black might not create enough contrast or encourage any action.
In this way, color can affect your SEO. Optimizing your website design with the right colors can encourage taking an action, make your website appear welcoming or more professional, or tell a story about your brand.
The wrong colors can affect dwell time and your bounce rate, which affect your website ranking on Google. If you’re not getting enough leads or conversions, you might need a website redesign.
Color psychology and color theory help website designers craft beautiful and aesthetically pleasing websites using colors that complement one another and work for your business.
Transform Your Website
Now you know a little more about how color psychology affects your customers and impacts your SEO. If your current business website isn’t getting enough traffic or the design doesn’t reflect your company in a positive light, it’s time for a redesign.
Bipper Media specializes in website design and SEO. Let us optimize your website, choose a design you’ll love, and set you on the right track toward success. Send us a message today to get started.