Did you know that every day there are over six billion searches performed on Google? That is a lot of questions people all over the world are asking. Are you creating the right content that your audience is searching for every day?
If you want to get your piece of the six billion piece pie then you need to focus on creating content for your business website. But for too many business owners it’s confusing and overwhelming creating fresh content for their website.
The fact of the matter is that your business SEO strategy must include content creation. But, don’t worry if you’re not sure what that is because we’ve got you covered. Keep reading to learn everything you need to know about content marketing and if you should outsource it.
What Is Content Marketing?
Content marketing encompasses any new content you create to increase awareness for your brand and business. It can include content such as blog posts, videos, infographics, advertisements, podcasts, and more. As you can see it can become overwhelming for any business owner when they realize how much content they need to create to stay competitive in online marketing.
When you create content for your business you want to focus on your customer. The heart of content creation is answering the questions that are most pressing for your target audience. When you do this, you’ll increase your chances of ranking in the SERPs and improving your lead generation which will lead to more sales.
For most businesses, content creation can become a full-time job. Not only do you need to write or record your content for your audience, but you also need to promote it once you’ve hit publish. From publication to distribution you can’t afford to neglect any part of the process of content creation.
Unfortunately, for many business owners, this process can become overwhelming. Luckily, professional and affordable content creation is a great answer for many busy business owners. As you grow your business you won’t have time to create everything yourself, and you shouldn’t try, after all, you have a business to run.
Instead, you can, and should, consider outsourcing this important aspect of your marketing strategy. Next, let’s jump into some key benefits of outsourcing your content creation.
Benefits of Outsourcing Content Creation
You might not be ready to hire full-time marketing staff to create all your content. And that’s okay. But it’s also important to realize the many benefits of not trying to do it all yourself.
Some benefits of outsourcing your content include:
- Benefiting from using experts in SEO specialization writing
- On-time publication
- Flexible and scalable
- Reach your goals faster
Working with an expert can ensure that your content will boost your SEO strategy. This will improve your visibility and grow your business through organic traffic which converts much warmer than cold or paid traffic.
Additionally, when you outsource your content creation your editorial schedule is more flexible than trying to do it all yourself. Additionally, when you’re ready to scale your efforts, you’ll be ready with the right tools in place as we’ll talk about in the next section.
Over time the return on your investment of working with professional content creates will help you reach your goals and scale your business much faster than trying to do it all yourself.
The Keys to Successfully Hiring Out Great Content
The number one key to successfully implement hiring out content creation for your business is to create two important documents:
- Your content creation workflow
- Your content creation style guide
You need to set up your writers for success. And the best way to ensure that is to make sure everyone is on the same page when it comes to how the should be done and how the final product should look. You can do this by creating these two documents and sharing them with every writer you hire.
The second key to successfully hiring out content is to work with professionals. This can seem like an obvious point but too many businesses choose to either figure it out themselves or delegate it to someone on their team without considering how much training it takes to create valuable content.
When you work with a professional you can benefit from their years of training, especially when it comes to ranking your content as mentioned in the section above. Continual organic traffic is a key benefit of content marketing. Don’t risk losing out on this gold mine of leads by trying to figure it out yourself.
A quality blog writer will be able to take the information from these two documents and create great content for your website. If you decide to hire several writers then you might also consider creating an editorial calendar so that everyone knows what is expected of them and when.
Additionally, a quality writer can keep you on a consistent publishing schedule which can be difficult if you’re trying to squeeze in creating content in between developing your sales reports and figuring out your accounts receivables from last month.
Stay Relevant Through Great Content With the Help of an Expert
As you can see, not only can you outsource your content creation but as a smart business owner, you should. This is a valuable aspect of your overall marketing plan and you can’t leave it up to chance. You also shouldn’t try to figure it out yourself when you already have so much to do running your business.
If your current strategy isn’t giving you the results you wanted, then you should consider working with an expert. And if you’re still stuck creating your strategy then you will see exponential results by bringing in an expert to help you get started in the right direction.
Don’t delay on this important task any longer. Reach out to us today to schedule your free SEO strategy session. We’ve helped hundreds of other business owners just like you and we can help you too.