I just did a search in Google and saw something that I don't remember ever seeing before. Check out the pic below, and you'll see a beveled / raised border around each of the search results: Versus the search results that I'm used [...]
Over the past 10 years or so, I remember many times asking myself "what's the one thing... above all other things... that we can do to impact search rankings the most?" I mean, I really searched long and hard to find that ONE [...]
Nothing is more frustrating than seeing your toughest competitors in the top search results in Google whenever you type in your most profitable keyword phrases. The stories I hear on a regular basis range from corporations losing tens of millions of dollars [...]
There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, [...]
If you're a local business or agency running local SEO for clients, you may have noticed the Google local business phone support is no longer available. I was working on a client issue the other day and, as I normally do, went to request a [...]
Local SEO for Apple Maps When it comes to local SEO, everyone seems to be fixated on the Google maps search results. Of course, this is justified considering the scale and marketshare Google Maps has in the local search market. But I was [...]
Due to recent algorithm changes at Google, most website owners and agencies are petrified of notion to manually build backlinks to your website. And rightly so! For the most part, manually built backlinks are full of deceptive and spammy techniques that can get your [...]
I believe one of the most prolific opportunities in B2B marketing exists right now in social media. For B2B marketing, you can no longer think of social media as the place where you share photos of cats, or tweet about brushing your teeth, and share [...]
Implementing effective local SEO For plumbers comes with its own unique set of challenges and circumstances. First, there's a strong sense of urgency from customer demand because, quite frankly, people do not think to call a plumber unless there's an emergency. And second, when [...]
Well, it depends... If your customer base is defined by a geographic region or metro area, then local SEO will be key to increasing phone calls, driving more foot traffic, and converting local leads into customers. If your customer base exceeds a specific [...]
I could've taken the easy road with the question of "what business categories benefit most from local SEO?", by saying that all local and small businesses should be leveraging local SEO! But that would've been cop out... And I know you clicked thru [...]
Someone just asked a great question on Quora about the best way to structure your title tags for local SEO. This is a great question because most people don't realize the impact your website has on your local search rankings in Google. In [...]
How To Improve Google Maps Rankings I remember when one of our clients said to me, "Bobby, I could care less about the organic search results in Google. If my business is not found in the Google Maps local search results - [...]
Getting Letter A Google Maps rankings is quickly becoming the #1 objective for local and small businesses. And rightly so... according to recent studies on local search behavior, nearly 60% of all searches have local business intent, and 78% of local searches resulted in [...]
Thinking about rebuilding your website in 2016? Ask yourself these questions: Have you updated your website in the past year with new pages and fresh content? Is your website generating new leads and sales for your business? Are you seeing increased traffic and [...]
Google Map Citations for Local SEO Google Map Citations are instances of your business name, address, and phone number (NAP) that are published on external websites and directories. Search engines use citations to determine the accuracy and relevance of your business information. image by: Moz [...]
Local SEO is the process of enhancing your Google business page for higher rankings in local search results. Nearly 60% of all searches have local intent, and recent studies show that 78% of local searches resulted in off line purchases. This data underscores the relevance of [...]
I'm a firm believer in the 80/20 rule! This is especially true when it comes to local SEO for dominating Google local search. The 80/20 rule implies a small segment of activities can deliver the overwhelming majority of results. This is also sometimes referred to [...]
One question I get asked frequently is "why am I steadily losing traffic from Google search?" This question isn't necessarily coming from people who see dramatic drops in search traffic all at once, but rather a steady decline in traffic over time. For [...]
One of the most dynamic aspects of Google search is the way people search for news and information. If you are interested enough to take a deep dive into the data around news related search, check out Google's 2015 Year in Review in Google [...]
Content Marketing For Small Business Content marketing has a colorful history. I love the infographic from the Content Marketing Institute that illustrates how back in 4200 b.c., we find perhaps the first sign of content marketing in writing on cave walls. These writings [...]
Local SEO for Lawyers Update: July 24th, 2018 6 Local SEO Tips for Lawyers video Updated in April 2018: added a 5th local SEO tip which talks about local seo for law firms with multiple attorneys (see tip #5 below) [...]
5 Local SEO Tips for Small Business Does your business rely on local customers for sales and revenue? If so, these local SEO tips for small businesses can help you increase your rankings and presence in Google Maps, help you connect to new [...]
Local SEO For Restaurants - How To Dominate the Search Results in Google & Facebook Local SEO is the act of building brand authority and relevance for your restaurant on the web. Local SEO for restaurants is about getting your business found in the top [...]
Facebook Local Business Directory Facebook rolled out a new local business directory this week that allows Facebook users to connect with local businesses in their area. Ironically enough, when news broke about this new feature, Yelp shares plummeted 8%, and ended the day (Dec. [...]
One of our clients is a personal injury law firm that specializes in brain injury cases. I mention this particular client because they operate in a very niche market, and it helps to illustrate the news article marketing strategy discussed below. We just completed another full month of [...]
When it comes to online marketing, there's a myriad of options for the small business to chose from. You have pay per click marketing which includes the likes of Google Adwords, Facebook, Twitter ads, and now even Instagram and Pinterest ads. And then [...]
There are ways to increase traffic to your website overall. Say, for example, you sell ads on your website and the advertisers earn revenue based on CMP (cost per 1,000 visitors). Then you would obviously focus on driving increased traffic to your website [...]
If you are like most local businesses, you probably only have one physical address. This is the most common local business structure after removing the big box brands from the equation. But one of the most common questions I get asked is "how [...]
There's been a lot of changes in 2015 that have impacted the Google Maps search results and the way local businesses get displayed on desktop and mobile search results. I'll save the details of those changes for a later post. But today, I want [...]
For today's modern law firm, the ability to drive traffic and exposure to their website is becoming increasingly more difficult, especially when your highest quality prospects begin their search in places like Google. The initial problem is the top search results in Google are becoming filled [...]
I was having lunch with a friend yesterday and he was showing me the new website he built for his plumbing business. The website looked good, clean, and modern as he was using Wix to build it out. This made me realize how much [...]
BPRMDIA - The license plate that took over 3 months to arrive! After nearly 3 months of working my way through the complexities of purchasing a salvage vehicle out of state, I'm excited to report two things: My car is now fully registered [...]
Image credit: Bruce Clay SEO Strategies For More Traffic & Rankings in Google One thing I'm passionate about is talking with business owners and digital media managers about ways they can increase their traffic exponentially in Google. I'm not talking about [...]
Ref: Stanford Earlier today, I was asked "what is a backlink?" And this got me a little fire up to answer, since in my world, there's very few people who would ever ask me "what is a backlink?" :-) The simple answer [...]
If you are a local business and rely on Google traffic from your local metro area, then I'm sure you've noticed some changes lately in the local search results which might dramatically impact your overall local SEO strategy. Back in August, Google updated their local search [...]
Very few businesses understand how to implement an effective inbound marketing campaign. Most simply publish a website without putting any thought into their design. And then, 6 months later, they are wondering why in the world nothing is happening? Effective Inbound Marketing In [...]
Since 2013, the interest and deployment in ad blockers has exploded. People on the web, and on mobile phones, have grown tired of the interruption economy where ads dominate the user experience on websites and apps. Here's a telling sign that the future of [...]
I love the saying "There is no elevator to success; you have to take the stairs." I'm not sure who said that quote originally, but it's a good one for sure. And the same can be said of growing your business on the web [...]
Over the years, we've had the privilege of working with a lot of different clients. From small town independent insurance agents, to billion dollar enterprise companies. Although the products and services varied as much as the companies themselves, there is undoubtedly one common [...]
The local search results in Google are becoming increasingly more valuable for locally oriented businesses. From local retailers to lawyers, dentists, and doctors, to the local carpet cleaner and house painters, being found in the top local search results in Google can mean the [...]
Growth Driven Design for Law Firm Websites Image by HubSpot There's a new buzz word (or phrase) in the world of inbound marketing called "growth driven design". A term, and concept, coined by Luke Summerfield (@SavvyLuke) with HubSpot. And in this [...]
Lead Generation Websites When it comes to generating news leads and sales, the internet presents the most fertile environment for your business. However, with the scale of growth seen on the web today, simply publishing new website for your business is hardly enough. If [...]
For years, I've been reading about, following, and studying the latest SEO link building tactics. And a lot of these tactics are still talked about and promoted to this day from some of the biggest names in the SEO and online marketing space [...]
The Value of News Content News is a common denominator that spans every industry and market around the world. Weather you are an enterprise corporation in China, a financial institution on Wall Street, or a law firm in downtown Atlanta, your market is [...]
Credit: Hubspot Broken Website Design Strategy Over the past 20 years or so of website design strategy, there's one thing that hasn't changed all that much... and that is website design strategy! From Yahoo Sitebuilder, all the way up to modern day web [...]
Wordpress for Enterprise & Corporate E-Commerce There's a commonly held belief that Wordpress is nothing more than a "beginner's level" blogging platform. I think this speaks more to the simplicity and efficiency of Wordpress than anything else. Using pre-built Wordpress templates, and leveraging the [...]
A successful business blogging strategy is one that leverages content, in the form of blog posts, as a way to drive inbound traffic to a website. The purpose of driving traffic to your website is to increase your brand exposure and ultimately acquire [...]
When it comes to successful business blogging, there's a couple of principles you need to keep in mind: Success is accumulated. 80% of of success is simply showing up. Success is Accumulated When you first start your business blog, expect your very first post [...]
This past week was a big one for the Podcast community as Google announced it will be launching its own portal for podcasters. The new podcast platform will be available in Google Play Music, and will recommend podcasts to the listeners based on their [...]
