SILOS & SITE STRUCTURE SEO I've been on a mission over the last 6 months or more to clean up our content here at Bipper Media. We had dozens of articles and pages that in essence covered the same topic. And there [...]
Here are some of the best law firm website templates for 2018.Law firm website templates vary greatly depending on the size, location, and revenue of the law firm. From our experience, the top law firm website templates are those that meet a few [...]
Multiple attorney law firms have one of the greatest advantages when it comes to local SEO.According to Google My Business policy, a law firm may have a Google Maps listing for the firm and for each individual practitioner (lawyer or partner) within that [...]
3 Steps to Optimize Your Website for Voice Search in 2018 and Beyond According to Google, over one-fifth of the searches on Google are voice search. And it's expected that by 2020 (less than 2 years from now), over half of all [...]
Why my business isn't showing up in Google MapsAnomalies in Google Maps listings where GMB's are disappearingUpdate: June 14th, 2018We've recently being see anomalies in local search results where Google Maps listings (GMB listings) are disappearing and all we see are Google organic [...]
SEO Strategies for Resorts After vacationing in Hilton Head Island for Thanksgiving and Waikiki Beach in Honolulu for New Year's Eve, I'm learning first hand the power of SEO for resorts. None more explicit than the power of attributes and entities (features if [...]
Get your business found in multiple cities The process of getting found in Google search within the city where your have a business address is called local SEO. With the right local SEO strategy in place, customers in your market will find you in [...]
Voice search, structured data, & artificial intelligence (AI) is the future, and the future is now. ** Update: June 10th, 2018 -- We've added a new section called The 3 Steps to Optimize Your Website for Voice Search below. Voice search is growing [...]
One question I get on a regular basis is can getting more reviews help increase my rankings in Google local search? In my 10 years of experience working in the local SEO space, and working directly or indirectly with hundreds of local businesses, I [...]
Local Long Tail Keyword Phrases We saw an interesting thing happen with one of our long standing local SEO clients. Since building a strong foundation of location authority with local pages for this client, they've been ranking well for their targeted keyword phrases [...]
Google search results are designed to find the best content for any given query. If someone searches a broad phrase such as dentist, they will get a mix of general search results based on dentists in their geographic market. But when a more granular search [...]
Improve Google Local Rankings Google local rankings are a primary revenue source for small and local business, and also for big brands with a local presence. There are over 4,000 Wal-Mart stores in the U.S., each one servicing a local customer and [...]
One of the most overlooked SEO strategies in Google search is SEO en Español. With just over 17% of the population in the U.S., the hispanic latino market represents a substantial opportunity for businesses to reach new customers who are actively searching in [...]
Location Authority & Local SEO Location Authority: the ability for your business to rank higher in Google Maps search results. In other words, the more location authority your business has, the higher it will rank in Google local search results. When we [...]
Law Firm Websites Should Upgrade to SSL Security Now! Starting October 2017, Google just announced they will start forcing SSL (website secured browsing) on all websites that have forms. Here's the notification that Google released about an hour ago: Chrome (version 62) will [...]
I'm finding that 'use your location' in Google search seems to focus mostly on your zip code, at least as a first layer of local relevance. Perhaps within the zip code, depending on your location and volume of available search results for a [...]
One look at this 6 year chart from Google Trends shows the explosive growth of local 'near me' searches. The growth in near me local searches has been fueled mostly by mobile searches, which according to Google now account for more than half [...]
Local SEO Mistakes When it comes to ranking in Google Maps, there are some key things that you have to get right in order to compete. The reality is, most of the Google local / Google Maps search results are most impactful via [...]
Law Firm Directory SEO Strategy Last week, as we were building backlink and citation resources for one of our law firm clients, we made an interesting discovery regarding NOLO, which is one of 11 specific resources we leverage for all of our legal [...]
Snapchat for Lawyers Snapchat is one of the most exciting and fastest growing social networks in existence. And it can be a powerful way for lawyers to connect with the younger generation (think Millennials) directly within their local metro areas and demographic markets. Millennials [...]
Before I get into the local SEO benefits of Google My Business Posts, let me first show you the easiest way to create a post for your own business. Creating posts for your GMB listing is pretty straight forward, and there are [...]
A common trend among law firms, from small to medium sized firms, all the way up to Am200 firms, is to run separate blogs outside the core domain of their website. But is this is a good idea? One great example of this is [...]
Yext Google My Business Sync Back in February, Yext announced an integration with Google local listings that allowed you to control your GMB listing directly from your Yext dashboard. Though the use of Google API, the data associated with your Yext profile will [...]
How to find GMB Insights on new GMB Dashboard** Update: May 2nd, 2018I've been getting some feedback that people can't find the Download Insights link on their GMB dashboard. The reason is, Google has been testing a new Google My Business dashboard which does not have [...]
There's a fundamental problem with local business SEO! That is, the challenge of growing your business and reaching new customers in surrounding cities and in multiple metro areas. Traditional local SEO allows you to verify your Google My Business location (i.e. Google Maps listing) in [...]
Local SEO Strategy 2018 - City Pages It's 2018, which means it's time to upgrade your local SEO strategy! Grow Your Business... with the all-in-one solution to dominating Google search, increasing website traffic, and acquiring new customers. Learn More Most local SEO [...]
Local SEO Citations for Google Maps When it comes to local SEO, citations are almost the equivalent to backlinks in organic SEO. Improving the authority and volume of your citation portfolio (the total makeup of your citations) is one of the best [...]
City pages can be a powerful way to connect with new clients in surrounding cities. In fact, over the last 5 months we've increased one of our law firm client's search traffic to their website by over 70% through the use of city pages. The [...]
Many website owners struggle with issue of expiring domain names. The most common question is whether or not you should renew it or just let it expire. But if you do renew it, is there anything you can do with the domain name [...]
Top Rankings for Law Firm Websites Want better rankings in Google and more traffic for your law firm website? Of course you do! But one thing I hear all the time from clients is how frustrating it is for lawyers to see [...]
Image via Wikipedia Most of the conversations I've had lately with current and prospective clients have been around the topic of executing the mechanics of SEO and local SEO. Meaning, what are the actual steps / actions we need to take [...]
We decided to come to Hilton Head, SC for Thanksgiving. The weather is beyond perfect, and we are staying in Water Oaks Villa in Palmetto Dunes. We rented some bikes to explore the beach and surrounding areas. And besides my sore lower back [...]
It’s a powerful thing when a business earns enough authority in Google local search to become the "featured business" for their most valuable keyword phrase. When a business reaches the featured spot, Google removes all other local search results, which means the featured [...]
Center (or Centroid) of metro Atlanta Rank #1 in Google local in surrounding cities One the biggest challenges in local SEO is how your business can compete in a large city if you are located outside the center of that major [...]
I consider local SEO to be both an art and science. There's data attributes, entities, and risks that must be accounted for (science), and there's nuances and techniques that only come from experience (art). This is one of the reasons I love the [...]
Local SEO Tips for 2018 Local SEO strategies are changing all the time as Google changes up their algorithm to show local search results from Google Maps. You can see the 20 local SEO tips from last year below this updated section. I'd [...]
Law Firm & Lawyer Directories for SEO When it comes to getting your law firm ranked in Google local search results, or Google Maps search results, a lot of the local SEO ranking power comes directly from your citation portfolio. What's a citation [...]
Creating City Pages To Rank for City + Service Keyword Phrases #1 ranked city page for keyword phrase "ac repair in atlanta" If you own a business in the suburbs of a large metro area, you might be frustrated because you wish your website ranked in [...]
Local SEO for Dentists What's the big deal about being a featured dentists in local search? Every local business wants to be ranked #1 in Google Maps, or letter A in the 3 pack local listings. And rightly so, because the 3 pack is [...]
How to Increase Google Maps RankingsThere are a few ways to go about increasing your Google Maps rankings fast in the local search results... the equivalent of local SEO on steroids. Not all of them are the preferred method, as I tend to [...]
Wouldn't it be great to have a system that could generate high ticket cases and clients for your law firm on autopilot? Ok, the autopilot idea is a bit of a stretch as you'll always need "a little" human intervention. But the beauty of [...]
Here's a quick video tutorial on how to add closed caption to Youtube and Facebook videos. Adding closed captioning to a video is how words or text appear at the bottom of the video. This is especially useful on Facebook videos since the [...]
Law firm websites have a tendency to be very self promotional, often emphasizing the awards the law firm has won or the accolades of their lawyers. This problem with self promotion goes beyond just law firms, as I see it across many SMB and enterprise level [...]
I was recently asked to answer a question on Quora about local SEO. The question specifically was Are There Any Apps of Extensions That Can Assist With Doing Local SEO for my Website. At first glance, my mind started to run through all of [...]
If you are an attorney, you more than likely heard of Nolo.com. Nolo is one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85) and part of the Martindale-Nolo Legal Network with over 15 million unique visitors per [...]
Law Firm SEO Strategies SEO for law firms is challenging, especially in large metro areas where thousands of people a day are searching for the best lawyers to meet their needs. More than likely there are hundreds of competing law firms in your [...]
I just did a search in Google and saw something that I don't remember ever seeing before. Check out the pic below, and you'll see a beveled / raised border around each of the search results: Versus the search results that I'm used [...]
Over the past 10 years or so, I remember many times asking myself "what's the one thing... above all other things... that we can do to impact search rankings the most?" I mean, I really searched long and hard to find that ONE [...]
Nothing is more frustrating than seeing your toughest competitors in the top search results in Google whenever you type in your most profitable keyword phrases. The stories I hear on a regular basis range from corporations losing tens of millions of dollars [...]
There's actually a huge difference between marketing attribution and marketing automation! I was speaking with a colleague the other day about how enterprise level clients are seemingly fixated on marketing automation; purchasing, setting up, and leveraging marketing automation systems like Marketo, Pardot, InfusionSoft, [...]
