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Monday, March 27, 2023

An Informative Guide to Local SEO for Lawyers

seo for lawyers Bipper Media

There are over 449,000 law firms in the US.

That means that if you were a small law firm just starting out, having a website and showing up on a search engine matters. But to do this, you need to have a local SEO strategy.


You may have heard about legal SEO and pushed it to the wayside because it doesn’t seem that important. Or, you may be a law firm that has never heard about it. Either way, it is one of the most important things that you can do for your business.

If you need to step up your marketing game, keep reading to learn more about SEO for lawyers.

What Is SEO?

SEO stands for search engine optimization. The purpose of SEO is to improve your site to make it more visible on search engines. If someone searches for something on the Internet, you want your website to show up. 

However, if you do not have the proper search engine optimization on your website, you are not going to show up on the first page of Google. You may not even be on the fifth page of Google.

Learning how to do SEO properly can make or break your law firm’s marketing techniques!

What Is Local SEO?

A subcategory of SEO is local SEO

Local SEO is a specific type of search engine optimization that focuses on finding a business locally. This means that someone is doing a search based on an area, and you would show up as a law firm.

For instance, if someone searches “law firm near me” in the area where your law firm is, your business should pop up if you have a proper SEO strategy.

Tips for Law Firm SEO

Now that you know what SEO can do for you, you may be wondering how exactly you go about implementing it. You can follow these tips for better law firm SEO.

Create a Google Business Profile

If you want to improve your local SEO, you are going to want to improve your Google profile. This can help with your rankings on Google when there is a local search done.

Why does it matter if you have this profile? Because if you do not, you have no chance of ranking among other local law firms. This is because Google will not know your location as a law firm and instead will promote other law firms in your area.

Additionally, when you create a Google business profile, potential clients will be able to look at your business details, any reviews that your business has, and even rankings. This may make it easier for clients to work with you.

Because Google will show reviews, it is important that you have some. Without them, you will not look great against the competition. 

After you work with clients, you should ask them to write a review for you. This is a great way to build up your credibility as a law firm.

Post Content

If you have a website, it is important to use it. While it is great that you may have a domain name, if there is nothing under the site, Google is not going to push your rankings. You need to ensure that you have relevant information on your site.

To do this, you can create different pages on the website. You should have a contact page as well as an about page that people can browse through for more information.

If you want to take it a step further in order to please Google, you can create a blog. On these blog posts, you should stay relevant to the niche of law and lawyers.

As your website grows, it is also important to update the content that is on the site. If you have blog posts from 2018, things may have changed since. It is important to go back and update these.

If you need to prioritize your time with updates, here are a few areas that you should focus on:

  • Update the meta-titles and descriptions on each blog post
  • Ensure that the main keywords are included in multiple ways on every page 
  • Update your links and ensure that they are not creating a 404-page error
  • Add in more backlinks to previous content
  • Ensure that your keywords are in your headers, the introduction, and the conclusion of any posts 

Optimize Online Directories

While Google is important, it is important to cover all of your bases. Some people may be searching for a lawyer on directories such as Yellow Pages. 

Because of this, you want to optimize every single profile on different online directories. These directories may even show up on a Google search. That is why it is important to update them.

When updating the different directories, be sure to stay consistent about all of your information. If you’re not consistent with the information you provide on every side, Google will become confused. Then it will not include your listing because it will not sure which one is correct.

Participate in Local Events

As important as staying up-to-date in our digital world is, it is just as important to have a presence offline as well.

To do this, you should ensure that you participate in local events. If there is a networking event happening, you should go to get your name out there. This is where you can promote your online channels such as your website.

SEO for Lawyers

After reading this article, you probably realize the importance of SEO for lawyers. However, that does not mean that you randomly have the time to start implementing it. It also doesn’t mean that you fully understand it.

The good news is that you do not have to deal with it all on your own. Instead, you can start implementing in SEO Authority boost package from Bipper Media.

We have a few packages that you can choose from. Click here to start shopping today to make your life as a lawyer a little bit easier!

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