Small business. It can be tough to stand out as one and if you do not make the right moves early on, you may not last long.
Over 30% of small businesses fail within the first two years of operation. One reason for this is that they do not have enough brand exposure.
In this day and age, one thing that is practically required for businesses to increase their exposure is to have a company website. To do this, they need to have some knowledge about small business web design.
How do you design a website? What are the biggest things that you need to keep in mind before putting your company’s website out there?
This is your guide.
Finding a Hosting Platform
One of the first things that you need to do is find a hosting platform for your website. Luckily for you, there are several options out there that cater to small businesses.
Some of these platforms will cost you more money than others. However, in return, you can expect a higher quality product than others that you may have to pay little to no money for.
For example, you can use something like WordPress if you want to stick with the basics. However, the catch for this is there are a lot of services not included with this when it comes to hosting a website.
Other small businesses tend to like to find a platform where they can get all-in-one services. This includes having access to 24/7 customer support in case something goes wrong with the website.
This can include other things such as help with a domain name along with other security options that you are going to need as a business. We will look at these more in-depth below. Just remember to review your options and figure out how much help you want access to from your hosting platform.
Choosing a Domain Name
The next thing that you need to figure out is what your domain name is going to be. Something that you need to keep in mind is making sure that this domain name is available in the first place.
If you are trying to drive traffic to your website, you are going to want to choose a name that is simple and direct. Part of what you choose for a name could depend on how much brand awareness you have before even making the website.
Let’s say that your small business does not have any brand awareness. In this case, something that you can do is choose a domain name that has some mention of your company name along with the product or service that you are selling.
For example, let’s say that you are a lawyer from New Jersey that’s name is John Smith. One domain name that you can try to use is njsmithlawyer.com to try to get your point across.
Do not overlook this because if you have the right domain name, it can make it much easier for potential customers to find your business.
The Right SEO Services
Another thing that you need to consider as a small business is how to build more exposure. People need to know that your business and your business website exist for them to check out what you have to offer.
How do you do this? You need proper search engine optimization. This allows you to get the exposure that you are looking for based on words that people may type in a search on Google.
So, for example, you are the John Smith lawyer from New Jersey mentioned above. Some SEO that you could use is to build content with keywords like Smith, New Jersey, lawyer, attorney, New Jersey lawyer, New Jersey attorney, and more.
The point here is that you want to make it easier for people looking for something specific like the above to find you. This can be the thing that helps your website show up at the top of certain search results. From there, you can get your foot in the door with potential customers.
Website Color and Background
One thing that cannot be overstated when it comes to business websites is the visual elements. You need to make sure that is friendly to the eyes and that people are willing to engage.
First impressions can be powerful when it comes to this. People make up their minds quickly and if you do not do something that grabs their attention, you can miss out on an opportunity.
Make sure that you are looking at all of the templates, designs, and color schemes available for your websites. Up to 90% of customer decisions on a product or service can have colors play a part in it.
Play around with some of these templates and do not be afraid to ask around about what colors are the most visually appealing.
Finally, you want to make sure that you have enough content on your website to keep your customers engaged. Give them access to the information they need in a blog section.
Also, make sure there is a contact section where they can call or email you to enquire about your services. Then, you need to make sure that you add other sections that explain what your business is about, what the product or service that you offer is, then have different subsections for that product or service.
Customers can then enjoy your website from there and try to find what they are looking for.
Improve Your Small Business Web Design
These are some of the biggest tips that you need to keep in mind when it comes to small business web design. Make sure that you have the right hosting platform for your needs, along with a proper domain name and website color.
Most of all, use proper SEO services to give yourself the best chance at gaining more exposure for your website. If you need help in this area, that is where we can come in.
Schedule a strategy call to go over your SEO plan today.