Did you know that Google makes thousands of changes to its algorithm each year? While you don’t need to keep up with every single modification that it makes, it’s still important to understand contemporary SEO trends. Developing a comprehensive SEO strategy is essential when it comes to successful business marketing.
We’ve put together a brief guide that has everything you need to know. Let’s take a closer look at the trends you can expect to see in 2023.
1. Longform Content Will Become More Important
This is a result of Google emphasizing quality control. As the algorithm evolves, it will take into account the value of long-form content that is tailored to user intent.
The more detailed your content is, the better chance you have of getting a higher ranking in search engine results pages (SERPs). It’s essential that your keyword density is reasonable so that it doesn’t trigger any red flags with Google’s algorithm.
In contrast, you need to have a high enough keyword density so that you can actually rank. Longform content also needs to be well-structured and informative. Creating bloated content simply to reach a minimum word count won’t achieve anything when it comes to search engine ranking.
2. Voice Search Will Become More Popular
Voice search is quickly becoming the preferred way for users to find information online, and its popularity will only continue to grow in 2023.
As a result, you’ll need to optimize your content for voice searches by using natural language that mirrors how people speak.
You’ll want to make sure that your content is concise and to the point so that it can be easily understood by voice search algorithms. You can achieve this by creating straightforward, conversational content that readers have an easy time understanding.
3. Linking Building Will Still Be Valuable
Backlinks have been a key factor in SEO since the dawn of Google’s algorithm. In 2023, they will become even more important when it comes to SERP ranking. The stronger your links are, the more authority you’ll have in search engine results.
Linking to other credible sources can help give your website credibility and trustworthiness in the eyes of Google. However, it’s important to keep in mind that you should only link to authoritative sites.
Linking to websites that Google deems inaccurate or low quality can actually hurt your ranking. Regardless, it’s in your best interest to research as much as you can about link building this year so that you can make the most of it.
4. Mobile SEO Is Taking Over
As time goes on, more and more users are accessing websites from their mobile devices. In fact, researchers estimate that mobile devices will account for approximately 75% of web traffic by 2025.
In order to remain competitive in search engine results, you’ll need to make sure that your website is optimized for mobile users. For example, you should make it as easy as possible for them to navigate through your website on a small screen.
You should focus on improving page loading times, as this can have a huge impact on user experience and SERP ranking. For instance, if a page takes more than a few seconds to load, your audience is likely to navigate away from your site.
In some situations, they might even visit a competitor site instead.
5. Google Will Release Calm
In response to GPT3, Google is planning to launch its own platform called CALM (Cognitive AI for Language Modeling).
This will be an open-source library of machine learning algorithms and APIs that can help developers create more sophisticated natural language models.
It’s expected that this platform will revolutionize the way people interact with information online, so make sure you keep up with the latest developments. At first, there won’t be any widespread changes. Toward the end of this year, however, you will likely notice a shift in the way people search for content on the Internet.
As long as you stay on top of this information, you are unlikely to encounter problems in the future.
6. Passage Indexing
Google is introducing a new technology called Passage Indexing which will prioritize content by analyzing the meaning of paragraphs. This means that it’ll be able to deliver more accurate search results and make sure that users can find what they’re looking for faster.
As a result, you should focus on creating well-structured content that Google can easily scan.
7. An Emphasis on Helpful Content
Google is increasingly focusing on providing helpful, high-quality content to its users.
If your content is not useful or relevant, it will be pushed lower in search engine results. In order to ensure that your website remains competitive, make sure you create content that provides readers with value and answers their questions.
To clarify, there will be a focus on quality over quantity. No matter how many pieces of content you publish, it won’t get you anywhere if users do not find your content helpful.
8. Content Will Need Regular Updates
This isn’t anything revolutionary, but it’s worth mentioning since it will become increasingly important in 2023.
Content that is not regularly updated or maintained can quickly become outdated and irrelevant. As a result, you’ll need to keep your content up-to-date so that it remains relevant and useful to visitors.
This is particularly true in industries that are prone to change. For instance, companies that operate within the tech space will need to make frequent changes to the content they publish. This is simply due to the fact that technology content can quickly become outdated or inaccurate due to shifting industry trends.
Don’t Overlook These SEO Trends
It’s clear that SEO trends are constantly evolving, and it can be a challenge to keep up with the times. However, by understanding these key changes, you can ensure that your website is as competitive as possible in 2023.
With the right approach, you can get ahead of your competition and gain more visibility for your business. Keep up with the latest trends, and you’ll be able to take advantage of the benefits they provide.
Feel free to reach out to us today to see how we can help.