About 80% of new leads never turn into paying customers. In fact, about 65% of businesses struggle to generate leads in the first place. Companies that blog, on the other hand, are more likely to generate leads.
With search engine optimization (SEO), you can make sure your website appears when patients search for a local plastic surgeon. Plastic surgery SEO can help you reach more patients online. As more people visit your website, you could book more appointments, too.
Not sure where to start? Here are eight of the most effective SEO strategies for plastic surgeons.
With these SEO tips and tricks, you can improve your rankings, reach more patients, and start growing your practice.
Discover how to boost your rankings with SEO for plastic surgeons today!
1. Know Your Patients
Before you start using these SEO strategies, take the time to gather research. The research you gather will inform the rest of these SEO tips and tricks.
Start by learning as much as you can about your patients. Consider what demographics and psychographics they fall under. For example, you might want to consider their:
- Household income
- Marital status
- Buying behaviors
- Pain points
It’s likely your male plastic surgery patients have different needs and goals than your female patients. Consider segmenting your overall audience into smaller groups. Then, you can start gathering keyword research for each patient persona.
Use tools like Answer the Public, Google Trends, and Keyword Planner to determine what keywords patients use during a search. What search queries do they use when looking for the best plastic surgeons in town? Look for longer phrases that are made up of four or more words.
Longtail keywords are more precise. After all “surgeon” and “best plastic surgeon in LA” will lead to different results.
Look for any keywords that are phrased as questions, too.
Gathering keyword research will help you create content that aligns with the patient’s search intent. Patients will feel more inclined to read your content as a result. Otherwise, they might find that your posts don’t match their needs or interests.
If patients visit your website, only to leave without exploring, it could hurt your search engine rankings.
2. Update Your Website
Google looks for websites that offer its users the best possible online experience. If your website is slow or insecure, Google might drop your search engine ranking. Before using the rest of these SEO strategies, update your website.
Google uses mobile-first indexing to determine rankings. If your website isn’t optimized for smaller screens, it could create a negative user experience (UX). A negative UX on your site could scare visitors away.
Instead, make sure your website is fast, secure, and mobile-optimized. You can run your website through these tools to check:
- Core Web Vitals
- PageSpeed Insights
- Mobile-Friendly Test
You can also improve the user experience by using minimalistic design trends.
For example, you can add more white space to your pages to give content room to breathe. Consider organizing long pieces of content using headings and subheadings. Visitors will have an easier time finding what they need.
Don’t forget to update your forms so they’re easy to complete as well.
3. Create Regular Content
In order to use plastic surgery SEO effectively, it helps to rank for a range of keywords. To rank for various keywords, start creating more blog content. Make sure each post is written with a specific keyword in mind.
Try to create blog posts on a schedule. Creating content more often will help you appear for more searches.
Create different posts, too, including articles, infographics, videos, polls, and quizzes.
4. Go Local
If you want to attract more local patients to your plastic surgery practice, focus on local SEO.
First, update your Google My Business listing. Patients can use your listing to find your website, phone number, and location.
Ask your recent patients to post their reviews on your Google My Business listing, too. Positive reviews can benefit your rankings. They can also give your credibility a boost.
5. Start Link-Building
If you want to effectively use plastic surgery SEO, don’t neglect your link-building strategy. Your content needs three types of links.
Internal links will direct visitors to other pages across your site. You can send them to service pages, your contact page, or other blog posts.
External links send readers to other websites. For example, you might send them to research or a recent study. Adding external links to your content can boost your credibility.
The most important type of link is called a backlink. In fact, Google says backlinks are one of its top ranking factors. The more backlinks you generate for a page, the more organic traffic you’ll generate through Google.
You can start guest blogging on other websites to begin generating backlinks. About 73.6% of domains have reciprocal links, too. In other words, some of the pages these websites link to direct back to them as well.
6. Share Your Posts
Once you start using SEO for plastic surgeons, make sure to share your content online.
For example, you can send an email newsletter to your subscribers. Share your posts on social media or online forums, too.
Sharing your posts will encourage more people to visit your website. Google will recognize you’re generating traffic and start boosting your rankings.
7. Track Recent Trends
Google’s search engine algorithm changes constantly, leading to new SEO trends. Keeping track of the trends will keep your SEO strategies relevant.
For example, you might focus on appealing to more voice searches this year. Voice searches are usually posed as questions.
8. Work With a Pro
You don’t have to develop your plastic surgery SEO strategy alone. Instead, consider working with a professional SEO agency.
We can help boost your rankings, giving you more time to focus on your patients!
Boost Your Rankings: 8 Effective SEO Strategies for Plastic Surgeons
Using the right SEO strategies can help you rank higher on search engine result pages. Higher rankings will help you reach more patients online. As you attract more patients, you can set your practice up for long-term growth.
Start using plastic surgery SEO with these tips today!
Need help strategizing? We’re here for you.
Book your free SEO strategy session with our team today to get started.
Bipper Media is a global leader in search engine optimization.