These days it’s practically impossible to go an entire day without using the internet. Websites are everywhere and traffic is only increasing every year. If you own a business, your website and online presence are some of your most important assets.
Keeping your website functional and attractive are key ways to boost its positive impact on your business. But, you may be wondering where to start? There’s so much information out there, it can be an overwhelming task.
We’ve sifted through all of the most popular websites to report the top seven website design trends for you to implement on your own site!
1. Unique Visuals
Since the internet is so wide and vast, you have to take matters into your own hands to get noticed. One quick way to grab your visitors’ attention is to add unique visuals to the site.
Clip art and basic graphics just won’t cut it anymore. Instead, many websites are starting to add 3D visuals to their designs which add dimension and interest to any webpage. These designs don’t have to be over-the-top or gimmicky either, in fact, keeping them understated often draws a bigger reaction.
These graphics are a great opportunity to add in some animation as well. Even just the smallest extra movement makes your whole site feel more intentional and special.
2. Focus on the Scroll
A huge website design strategy that’s very popular these days is to make the whole visit to the website an experience. That means taking the ordinary aspects and making them a little different to stand out on the web.
Designers who are successfully doing this are paying attention to the scroll and making that necessary action a part of the experience.
That can look like a continual page, where you scroll down to another section instead of changing to a whole separate page. Or it can be completely changed by having the scroll move horizontally instead of vertically. Whatever you choose to do, integrating the scroll into the design takes things up another level.
3. Smart Color Choices
For a long time, the best website designers were using very little as far as color goes. White canvass with stark black accents and wording were the most common sight. If color was used, generally it was in a monochromatic way to create a bold statement.
Nowadays, the more common trend is to use color to enhance the overall experience by using bold choices and unique schemes.
This looks different depending on the specific outcome the designers are looking for, it’s all very strategic. Some choose to use abnormal combinations or a gradient theme. Some choose warm, soothing choices, while others more relaxing colors. It’s important to remember that color has a huge impact on the visitor’s experience.
4. Frosted Touches
Sometimes the top trends of the day seem to just be the same basic concept with a slight upgrade. But there’s a completely new trend that we’re seeing everywhere and is completely unexpected; frosted touches.
These areas of semi-transparency act as a kind of visual illusion as you visit a website. They add a level of realistic dimension to the normally flat sight of a screen. It can also soften the overall feel of the website. This is a great option if you’re looking to add interest without too much drama.
5. Add Audio Aspects
Everyone who participates in any part of the online world knows and understands how important visuals are to the overall experience. As a business owner, you likely invest in high-quality photos and graphics to represent your brand.
But audio has become an important part of the puzzle as well. Adding audio to your visual media projects can make them more interesting, give better education, and help retain the attention span of your audience for longer. Audio also brings in a personal level that can help develop the relationship between you and your customers.
It’s important to remember that the quality of audio has a major effect on how big of an impact it has. Make sure you invest in high-quality production for the best results!
6. Attention to Detail
The easiest way to take your website development from amateur to exceptional is to pay attention to all of the little details. These things are often what make up the largest part of your customer’s interactions, so they should get some effort as well.
Working with a professional team to develop your website is a great way to make sure every aspect of the website fits with your brand and works towards your goal. They’ll go over font choices, icon graphics, and even content wording to make sure it’s all in line and exactly what you’re looking for.
7. Easy Usability
Website importance for a business’s overall success isn’t going anywhere, which is why a huge website design strategy and trend is to make the function a key aspect. Those websites that bring in a lot of traffic are the ones that are easy to use.
One of the best things you can do for your website is to have several testers interact with it and try all of the features out. This kind of focus group will give you insights into how well (or not!) things are working. They can give you ideas that will make it better and more user-friendly.
While we want our site to be appealing and beautiful, it’s more important that it does its job so don’t forget this part!
Website Design Trends to Keep Your Eyes On
Once you have a good handle on the current website design trends, it’s important to take them and make them your own. You want your website to be true to your brand identity and unique! The most your site stands out, the more buzz it will generate!
Often, working with a professional website planner and designer can help you achieve the desired look you’re going for. They’ll also be able to make sure it functions how it should for an intuitive user experience.
If you’re interested in website design, SEO, or other online business strategies, contact us today!