Did you know that Google handles over 3.5 billion searches every day? That’s about 105 billion searches in a month and 1.26 trillion in a year. If you want to find customers or clients, you know where to find them.
The online marketplace has opened up a universe of opportunities for businesses large and small. The world wide web is a conducive space for business, but also a very competitive one. You’ll need to employ the right digital marketing strategies to get the edge over your competitors.
A solid SEO strategy is imperative to a successful website or online business. However, this is easier said than done for most small business owners. If you’re looking to improve your current SEO strategy, you’re in the right place.
That’s because today, we’ll be looking at a couple of foolproof ways to improve your SEO(search engine optimization) strategy.
1. Make Sure Your Content Revolves Around Appropriate Keywords
Content is king on the World Wide Web, but that doesn’t mean you should churn out as much content as you possibly can. It means creating relevant content that resonates and engages with your target audience. One surefire way to do so is researching appropriate keywords for your content.
So what are keywords, and why are they so important? Keywords are words or phrases that users are likely to use when searching for your product. Keywords break down into two main types, primary and secondary keywords.
Primary keywords are the main phrases you want your site to rank up for. They bring lots of traffic and have high search volumes. Secondary keywords are words and phrases that lead to the primary keywords and play more of a supportive role.
To get SEO right, you have to use appropriate primary and secondary keywords throughout your website. Make sure the keywords fit naturally into your content for the sake of its readability. Remember, keyword stuffing is detrimental to SEO, so avoid it at all costs.
Once you have the primary and secondary keywords down pat, you can work on your longtail keywords. They’re a tad tricky but great for SEO.
2. Work on Your Site’s Loading Speed
A slow website is a huge no-no for any website, especially a business website. The average online shopper expects a web page to load in no more than 2 seconds. A slow website will not only lose valuable customers but also drop your SERP rankings.
Loading speed is a major ranking factor in Google’s search engine results pages. A site that loads slower ranks lower. While that much is clear, how do you make your site faster?
To make your site faster, you’ll have to:
- Compress your site’ images
- Find a better website host
- Reduce the size of your web page file
- Get rid of useless third-party scripts
These are simple ways to make your site load faster and boost your SEO rank. Later on, you can tweak your website further to make it even faster.
3. Improve Your Site’s Dwell Time
Dwell time is the amount of time users spend on your website. The more time users spend on your website, the better it is for you. This is especially true for eCommerce websites because it means the users are doing some serious shopping there.
While dwell time isn’t such a significant ranking factor, bounce rate is. Bounce rate indicates how many users leave your site after only viewing one page. Sites with high bounce rates rank lower on SERPs.
This begs the question, how do you increase your dwell time? To increase your site’s dwell time, consider doing the following:
- Increasing your site content’s readability
- Embedding videos on your page
- Optimize the first impression and user experience
- Create unique, valuable, and engaging content
Your website must capture and lock your users’ attention to reduce your bounce rate. Doing the above will do just that.
4. Make Your Site Mobile-Friendly
According to Datareportal, 92.1% of internet users access the internet through their mobile phones. That means a huge percentage of your visitors are smartphone users. Having them pinching their screens or zooming in and out won’t work well for your bounce rate.
The only way you can retain your mobile visitors is by making your site more mobile-friendly. There are three main methods to do so, and they are:
Responsive design: This entails making your website adapt to the screen size of different devices. This means the site will look and work perfectly regardless of the design.
Dynamic design: This is where you create different versions of the same website compatible with different devices. The website will work seamlessly on both PCs and smartphones.
Creating a mobile app: Some companies create mobile apps where users can access their products and services. It’s a good option but remember, not everyone will want to download your app. You’ll need to have a backup site just in case.
At the very least, you should have a website with a responsive design. It’s not everything, but it’s better than an auto-generated mobile site. If you’re having trouble optimizing your web page for mobile devices, consider hiring a tech company to do your bidding.
5. Use Meta descriptions And Concise URLs
Your meta descriptions and URLs are crucial ranking factors because they let Google know what you’re all about. For meta descriptions and URLs, you want them to be brief but concise. Ensure they’re not overly wordy and get the message home.
Here are a few tips for your meta descriptions and hyperlink:
- Don’t forget to throw a few keywords in there
- Avoid fluff and lengthy words
- Include your value proposition
- Have a consistent structure
Remember to put a lot of time and thought into your meta descriptions and URLs. Avoid anything that sounds vague or tacky.
Improve Your SEO Strategy Today
The above SEO tips are all you need to improve your SEO strategy. Make sure you cover all aspects of SEO for the best results. You can always get professional help if you want a foolproof SEO strategy.
Contact us today, and we’ll help you develop the best SEO strategy for your business.