Getting Top Search Results in Google Means ‘You Have To Take the Stairs’

I love the saying "There is no elevator to success; you have to take the stairs."  I'm not sure who said that quote originally, but it's a good one for sure. And the same can be said of growing your business on the web and in Google search. Contrary to popular belief, there are no shortcuts [...]

By |November 26th, 2015|Categories: Content Marketing|0 Comments

The Only 2 Reasons Your Business Exists

Over the years, we've had the privilege of working with a lot of different clients.  From small town independent insurance agents, to billion dollar enterprise companies.  Although the products and services varied as much as the companies themselves, there is undoubtedly one common thread that ties them all together. Why Your Business Exists - 2 [...]

By |November 25th, 2015|Categories: Content Marketing, Local SEO|0 Comments

3 Steps To Higher Rankings in Google Local Maps Search Results (Local SEO)

The local search results in Google are becoming increasingly more valuable for locally oriented businesses.  From local retailers to lawyers, dentists, and doctors, to the local carpet cleaner and house painters, being found in the top local search results in Google can mean the difference between your phone ringing with a new customer or client, or not even [...]

By |November 22nd, 2015|Categories: Content Marketing, Local SEO|2 Comments

3 Ways Law Firm Websites Can Leverage Growth Driven Design

Growth Driven Design for Law Firm Websites Image by HubSpot There's a new buzz word (or phrase) in the world of inbound marketing called "growth driven design".  A term, and concept, coined by Luke Summerfield (@SavvyLuke) with HubSpot.  And in this article, I want to illustrate how a law firm can (and should) [...]

By |November 18th, 2015|Categories: Content Marketing|0 Comments

The Ultimate Guide To Building A Lead Generation Website

Why Build A Lead Generation Website When it comes to generating news leads and sales, the internet presents the most fertile environment for your business.  However, with the scale of growth seen on the web today, simply publishing new website for your business is hardly enough.  If you pursue such a strategy with your business website, [...]

By |November 17th, 2015|Categories: Content Marketing|0 Comments

The Secret To SEO Link Building That Might Surprise You, And Will Probably Piss You Off

For years, I've been reading about, following, and studying the latest SEO link building tactics.  And a lot of these tactics are still talked about and promoted to this day from some of the biggest names in the SEO and online marketing space (I'll refrain from naming names here...!). If you've been interested in the [...]

By |November 14th, 2015|Categories: Content Marketing|0 Comments

How To Increase Website Traffic (And Grow Your Business) With News Articles

The Value of News Content News is a common denominator that spans every industry and market around the world.  Weather you are an enterprise corporation in China, a financial institution on Wall Street, or a law firm in downtown Atlanta, your market is saturated with news and events each and every day. So you have news [...]

By |November 13th, 2015|Categories: Content Marketing|0 Comments

Why Your Website Design Strategy Is Broke! (Growth Driven Design)

Credit: Hubspot Broken Website Design Strategy Over the past 20 years or so of website design strategy, there's one thing that hasn't changed all that much... and that is website design strategy!  From Yahoo Sitebuilder, all the way up to modern day web development platforms like Weebly and SquareSpace, you see the following workflow /strategy implemented: [...]

By |November 10th, 2015|Categories: Content Marketing, Website Design|2 Comments

The Ultimate List of Corporate Websites Built Using WordPress

Wordpress for Enterprise & Corporate E-Commerce There's a commonly held belief that Wordpress is nothing more than a "beginner's level" blogging platform.  I think this speaks more to the simplicity and efficiency of Wordpress than anything else.  Using pre-built Wordpress templates, and leveraging the free Wordpress.com platform, a novice could spin up a Wordpress site in less [...]

By |November 8th, 2015|Categories: Content Marketing|0 Comments

The Secret Sauce to Local Business Blogging Success

A successful business blogging strategy is one that leverages content, in the form of blog posts, as a way to drive inbound traffic to a website.  The purpose of driving traffic to your website is to increase your brand exposure and ultimately acquire more customers for your business. News Article Marketing If your market is [...]

By |November 6th, 2015|Categories: Content Marketing|Tags: |0 Comments

Successful Business Blogging Is About Accumulating Success Over Time

When it comes to successful business blogging, there's a couple of principles you need to keep in mind: Success is accumulated. 80% of of success is simply showing up. Success is Accumulated When you first start your business blog, expect your very first post to be your worst.  Your first post will have no viewers (equivalent to sound [...]

By |November 3rd, 2015|Categories: Content Marketing|Tags: |0 Comments

Can Google Expand The Podcast Market by 450%?

This past week was a big one for the Podcast community as Google announced it will be launching its own portal for podcasters.  The new podcast platform will be available in Google Play Music, and will recommend podcasts to the listeners based on their "mood or interest - something to make them laugh, get lost in [...]

By |November 1st, 2015|Categories: Content Marketing|Tags: |0 Comments

3 Powerful Ways To Increase Website Traffic

Small business websites can be tricky when it comes to finding ways to generate more organic traffic.  After all, we aren’t talking about Hollywood gossip or hyper trendy products here. ​We are typically talking about segments like law firms, professional services, carpet cleaners, and taxicab companies that are, for the most part, attempting to reach [...]

By |October 30th, 2015|Categories: Content Marketing|0 Comments

Local SEO Strategy – 6 Steps To Top Rankings in Google Local Search Results

The following article appeared in LinkedIn as one of Bipper Media's featured articles and discusses the core strategy we follow regarding local SEO - the process of driving clients into the top search results of Google's front page map listings.   Written by Bobby Holland, Owner / Founder of Bipper Media. --------------- Back in the [...]

By |October 29th, 2014|Categories: Content Marketing|0 Comments

Mobile First SEO – Why Mobile Needs To Be A Big Part Of Your Overall SEO Strategy

When it comes to consumers searching for products and services, especially at the local level, mobile is quickly becoming the platform of choice.  In fact, Matt Cutts, a Google search engineer, has stated that as soon as this year, mobile search volume may surpass searches on desktops.  This means a fundamental shift in focus in SEO [...]

By |September 20th, 2014|Categories: Content Marketing|0 Comments

How Digital Media Enhances Google Search

There's an interesting paradigm shift underway within the search results in Google. On June 25th, Google removed authorship profile pictures from the search results. And no one was exempt! From the New York Times all the way down the local plumber, anyone who had a profile picture appearing with their website in the search results, suddenly [...]

By |July 16th, 2014|Categories: Blog, Content Marketing|0 Comments

The Best Strategy For Local SEO Success

If you serve customers from a local market, it's critically important for your business to show up in Google's local search results. These search results are sometimes referred to as Google Maps listings. They are most easily identified as the results marked or ranked from letter A - G. Here's a screenshot of Google local search results on a [...]

By |July 11th, 2014|Categories: Content Marketing, Local SEO|0 Comments

What Every Small Business Website Needs To Be Stellar

Do you have a website that's, well... less than stellar?  Well today's your lucky day because here's what every small business website needs to be 'stellar'! And when I use the word "stellar" for a small business website, I'm thinking more in terms of inbound traffic and customer conversion than anything else. Ultimately, I would [...]

By |July 8th, 2014|Categories: Content Marketing|0 Comments

Local SEO Secret Revealed: How To Take Advantage of Google’s Local Search Algorithm

With the onslaught of algorithm updates coming from Google lately, how in the world are you suppose to keep up with all the changes and make sure your local or small business reaches the top search results in Google? First of all, you can't - so stop chasing algorithms. Secondly, there are just a few [...]

By |July 6th, 2014|Categories: Content Marketing|0 Comments

How Lawyers Can Respond To Losing Their Profile Pictures in Google Search

 Hi, I'm Bobby from Bipper Media and I want to take a moment to talk about Google's recent decision to remove profile pictures from the search results in Google.   One industry that's been especially hard hit is the legal industry where, in a matter of minutes, thousands of lawyers went from having a profile [...]

By |July 5th, 2014|Categories: Content Marketing|0 Comments

How Video Helps You Sell More From Your Small Business Blog

One of the best ways to sell more from your small business blog is through the use of video content. Video has proven, time and again, to be a more compelling source of content for visitors.  Primarily, video helps your visitors do less while consuming more. Think of it like this, if you compare two [...]

By |July 4th, 2014|Categories: Content Marketing|0 Comments

3 Digital Media Strategies For Growing Your Local or Small Business

Running a small or local business takes up enough of our time as it is, how in the world are we suppose to find time to do things like blogging, Facebook, Twitter, Youtube, Instagram, etc...? I've got some good news for you... you don't enough time to do all of the above. On the other [...]

By |July 3rd, 2014|Categories: Content Marketing|Tags: |2 Comments

Here’s What You Do Now That Google Authorship Is Gone?

On June 25th, Google announced that it would be removing the small little profile pictures that appeared in the search results and that were the result of Google Authorship.  This was obviously a hard pill to swallow for a lot of local and small businesses.  We work with quite a few attorneys, for example, and [...]

By |July 2nd, 2014|Categories: Content Marketing, Local SEO|0 Comments

Did Google Just Nix Google Authorship For Lawyers? Profile Pics Are Gone…

I couldn't help but notice, as I was checking up on the rankings for several of our law firm clients, that none of the normal faces I'm used to seeing in Google search were showing up. Basically, I no longer see any profile pictures of attorneys who were leveraging Google Authorship with their websites. Nothing, [...]

By |June 28th, 2014|Categories: Content Marketing|0 Comments

Video Authorship – Making Magic Happen in Google Search

Video Presentation on Video Authorship Bipper Media presentation on video authorship, video and brand marketing in Google search.  Learn more by visiting our article aboutvideo authorship here. Video authorship is one of the most amazing ways to brand your business, product, or service in the organic search results in Google! One of the things I [...]

By |June 24th, 2014|Categories: Content Marketing|Tags: |1 Comment

The #1 SEO Mistake Website Owners & Bloggers Are Still Making

Produce authentic, original content that provides value to your visitors, or else you may find yourself disappearing completely from the top search results in Google! Back on May 20th, Google Engineer Matt Cutts announced that their latest algorithm update called Panda 4.0 was "rolling out".  The main focus of this latest update was to make [...]

By |June 22nd, 2014|Categories: Content Marketing|Tags: , |0 Comments

The #1 Strategy To Selling More From Your Small Business Blog

In order to sell more from your small business blog, you have to learn to lead with valuable content first, and then your sales will come. This has been one of the toughest lessons for me to learn over the years as a small business owner, and as someone who runs a business blog.  Anytime [...]

By |June 20th, 2014|Categories: Content Marketing|0 Comments

5 Best Personal Injury Attorneys in Atlanta, Georgia

Here are the 5 best personal injury lawyers in Atlanta, Georgia based on client ratings & reviews from around the web. Have you been injured in an accident in metro Atlanta?  Are you looking for the absolute best legal reprentation for your injuries?  The list below should help you in your decision making process as [...]

5 Best DUI Attorneys in Athens, Ga.

Best DUI Attorneys in Athens, Ga - Here are the 5 best lawyers practicing DUI / DWI in Athens, Georgia based on ratings and reviews.

The Five W’s To Highly Effective Small Business Blogging & SEO Content Writing

There's a very simple strategy to follow when it comes to running a highly productive small business blog.  This same strategy can be used for producing content that ranks well in Google as well.  The strategy is nothing more than producing informative content that answers questions about your business, products, and services. The 5 W's [...]

By |June 18th, 2014|Categories: Content Marketing|Tags: |0 Comments

21 Reasons To Start A Blog For Your Small Business

Are you a small business owner who's on the fence about starting a blog?  Let me give you 21 reasons why I believe a small business blog is the best thing you can do for your business right now! It's time. In today's age of mass social media adoption, and the unprecendented opportunity in SEO [...]

By |June 17th, 2014|Categories: Content Marketing|Tags: |0 Comments

The Secret to Local SEO Success Revealed

Wanna know how to dominate Google search results for your local market?  Here's the formula to local SEO success: (Core Phrase + Metro Area) + (IP address) = Rankings One of the recent phenomena's within Google's algorithm has been the introduction of "IP address / location awareness".  What this means is, Google is now accounting [...]

By |June 16th, 2014|Categories: Content Marketing, Local SEO|0 Comments

How This Law Firm Mobile App Is Working To Produce Leads

Mobile Marketing Strategy for Law Firms With the a strategically designed mobile app, a law firm (or any small business) can quickly increase leads, calls, and sales for their business. I wanted to share a recent success story with one of our law firm clients who's experiencing a dramatic increase in inbound calls and leads [...]

How To Embed A Facebook Post Into Your WordPress Post (VIDEO)

Video tutorial on how to embed a Facebook post into your Wordpress blog post: Learn how to embed a Facebook post into your Wordpress blog post.  A video tutorial from Bipper Media.  Watch on our site at http://bippermedia.com/2014/06/14/small-business-blogging-tips/ On June 11th, Facebook announced improvements to the embeded posts feature.  The 3 main updates to the Facebook [...]

By |June 14th, 2014|Categories: Content Marketing|Tags: , , |0 Comments

3 Tips To Small Business Blogging Success

In order for a small business to connect with their audience, build traffic to their website, and generate new business, their small business blog must be "searchable", "scanable", and "consumable". #1) Searchable The #1 traffic source to my blog, and all of client's websites, is Google search.  There is no question that search engines, such [...]

3 Easy Tips To Launch Your Small Business Blog

Almost every small business owner these days is trying to figure out how to leverage the internet to grow their business. Whether it's trying to figure out how to get a high quality website launched, or trying to figure out how to use social media for building their brand, small businesses these days are feeling [...]

3 SEO Tips For Law Firm Websites (Slideshow)

What other attorneys are saying about Bipper Media: “Since Bipper took over our SEO, the increase in traffic, rankings, and exposure have been impressive. It is clear to me that Bipper Media is at the forefront of all things 'digital media'!” (Attorney Michael C. Daniel) “It’s been amazing to watch how Bobby not only got [...]

By |June 3rd, 2014|Categories: Content Marketing|1 Comment

How Your Small Business Can Take Advantage of Facebook’s ‘Pay to Play’ Advertising Policy

According to Inc., "in the past few weeks, Facebook has made it clear that in order to reach your customers, fans, and anyone else who has "liked" you on its platform, you'll have to pay for Facebook ads. "Organic reach" of content from brands and small businesses has fallen to less than 2 percent of all [...]

By |May 7th, 2014|Categories: Content Marketing|0 Comments

Here’s What It’s Like To Parachute Off One WTC At Night

Four men charged with parachuting off of One World Trade Center in September pleaded not guilty in a Manhattan court on May 6. The hearing took place after the group posted new footage of their jumps online.

By |May 6th, 2014|Categories: Content Marketing|0 Comments

This is Why Your Content Marketing Efforts Aren’t Working

This is Why Your Content Marketing Efforts Aren’t Working (via http://paulschaecker.blogspot.nl) By Tina Courtney-Brown in Featured Marketing Content marketing is not just a fad, it’s a full-on marketing movement — and for obvious reasons. Content is what makes the Web go ‘round, and great examples of articles and videos are the absolute…  

By |May 4th, 2014|Categories: Content Marketing|0 Comments

How A Local Business Started Getting Calls Immediately With Facebook Mobile Ads

Almost immediately after launching our client's Facebook mobile ad campaign, along with a simple mobile web app featuring a "tap to call" button, they started getting calls from new customers looking for a quote... Facebook mobile ads have been the most effective form of paid advertising I've seen in quite some time.  I realize that's [...]

By |May 3rd, 2014|Categories: Content Marketing, Facebook Ads, Local SEO|0 Comments

Facebook’s Grid Tool – How To Create Ads To Meet Facebook’s 20% Text Exposure Rule

One thing I'm experiencing here at Bipper Media is the explosive growth of Facebook advertising.  Among it's many benefits are the ability to drill down your demographic targeting such as setting a 'mile radius' around a certain city, home value demographics, and even the ability to target fans of a particular Facebook page. But one [...]

By |April 28th, 2014|Categories: Content Marketing, Facebook Ads|0 Comments

Video SEO Tip – Don’t Use Additional Images in Your Page Along With Your Video

By |September 8th, 2013|Categories: Blog, Content Marketing, Video SEO|0 Comments

vLab UGA – How To Access, Use vLab At The University of Georgia

The New vLab at UGA The University of Georgia has an amazing new technology in place for students this year called vLab.   vLab allows students to access computer resources and software installed on desktop computers at the Miller Learning Center from any location, and any device such as their iPhone, iPad, Android device, etc... from anywhere [...]

By |August 27th, 2013|Categories: Blog, Content Marketing|0 Comments

How To Leverage Google Authorship For Your Business And Why You Need To Do This (Like Yesterday…)

Here's a concept that you may have never heard about before but it's called "Google Authorship", and it allows anyone publishing content on the web to generate a thumbnail image with their search results. Let me give you a quick example of what I'm talking about: Notice in the search result above for the keyword [...]

By |April 29th, 2013|Categories: Blog, Content Marketing|Tags: , , |0 Comments

How To Brand Your Business On The Front Page of Google

The more local and small business owners I speak with, the more I realize one thing is true - everyone is trying to figure out how to gain even the slightest advantage over their competitors and even the big brands who compete in the local markets (i.e. Geico offices in Atlanta, Chicago, Marietta, Ga, etc...). [...]

By |April 25th, 2013|Categories: Blog, Content Marketing|Tags: , |0 Comments

How To Use A Mobile Lead Generation Site To Get More Business

I probably don't even need to tell you this, but mobile is hot... super hot in fact! Statistics show that consumers, especially local consumers, are starting to search for products and services more from their mobile devices than from their traditional computers and laptops. Let's face it - smartphones and tablets like the iPad are [...]

3 Things Your Website Needs To Convert Visitors Into Sales

As a business owner, you probably would agree with me that nearly 100% of your current and future customers are on the web.  In fact, I'd argue that not only are nearly 100% of your customers and prospects on the web, but an overwhelming majority of them access the web, in some form or fashion, [...]

By |April 9th, 2013|Categories: Blog, Content Marketing|Tags: , , , , , |0 Comments

What The Bible Teaches Us About Success & Content Marketing

If there's one thing I've learned over the past 10 or so years of helping people with online marketing is that people have a lot of questions, and I spend a massive amount of time on the phone and on the web answering these questions. Yes, I'm compelled to help people understand the power of content [...]

10 Steps To Getting More Customers From Your Website

Every business nowadays has a website.  Unfortunately, the overwhelming majority of these business websites are nothing but "bait-less" hooks lingering in open waters. The problem is, according to most business owners I speak to, they have no idea how to bait that hook in order to catch new customers.  I hate to use a cliche [...]