It’s always worth going the extra mile when it comes to serving your clients in your veterinary practice. After all, your clients are the lifeblood of your business, and especially for a veterinary practice, repeat clients make all the difference in the world.
That’s why you want to pay attention to the details, and when the right opportunity presents itself, go above and beyond for your clients.
Trust me, when you take those extra, unnecessary steps with your clients, they will notice. And the favorable impression you leave with them will be one they won’t soon forget!
Include Seed Packets with Sympathy Cards
One opportunity to go the extra mile is when one of your clients loses their pet. It’s always unfortunate to learn that someone has lost their pet, and as a Veterinarian, you want to be there for your clients to sympathize with them and support them in any way you can. One positive gesture is with a seed packet that accompanies a sympathy card. If the pet was euthanized in your office and if the pet went through an illness or injury, your client has spent some money and some time with you, so a little extra gesture is very appropriate.
Our seed packets are a small package of seeds that attach to the inside of a sympathy card, directly on the top part of the message. And as our website states, We include the little sticky dots to attach them. They go inside any card, of course, but they look particularly nice inside the card with the same design, NC87, “Mercer and Lattrell”. We have had this product for a few years now, and we hear that pet owners really like them. These are seeds of Cynoglossum amabile, an annual species of Forget-me-not, the tiny blue flowers that carpet meadows in spring. They are easy to grow and reseed generously. These are packed for us by an American seed packing company and have full planting and growing instructions on the package.
Seed packets are a great way to encourage your client to plant new life, and to give new hope in the midst of their loss. As the seeds grow into budding new flowers, they are a great source of encouragement for your clients to remember all the great times they’ve shared with their pet and that new life and opportunities await them. Hospitals who have used our Forget-Me-Not seeds report that their clients really like them. In fact, several years ago we had a brief backorder issue, and several hospitals were howling!
So what do you think about the idea of including seed packets with your sympathy cards? Has your veterinary practice implemented ideas like this in the past? And if so, what sort of response have you received from your clients?